The Clean + Conscious Awards are run by a team of women who believe that educating people to consume mindfully, at the same time as motivating brands to manufacture responsibly, will affect change on a large scale.

About Us

Founded as the Australian Non-Toxic Awards back in 2019, the Awards are the brainchild of blogger, mother and practising Optometrist Emily Fletcher, who founded the Awards when she identified the need to celebrate safe and socially responsible products.


Following the success of the Awards of the past two years, the Awards return in 2021 with a brand-new name and brand identity. “Clean + Conscious” fuses our two key values: safety (non-toxicity) and social responsibility (ethics, sustainability, and giving back to society).  

The Clean + Conscious Awards are proudly independent, 100% free of advertising, and unaffiliated with any brands, corporations or media organisations.

Meet The Team

Emily Fletcher

Founder & Head of Research & Education

Emily Fletcher is a practising Optometrist, mother of two and Editor of website and consumer resource My Non-Toxic Tribe. Emily has postgraduate qualifications in Pharmacology and has studied Advanced Chemistry at university.

Emily started the personal blog My Non-Toxic Tribe five years ago when she discovered endocrine-disrupting chemicals (EDCs) were in her daughter’s bath toys, playmat and baby care products as well as in her own beauty, personal care and home cleaning products. From there, Emily built a large consumer following through her in-depth, detailed, and well-researched guides to choosing safe products (some with more than 30,000 reads).

Emily’s ability to read scientific research papers and explain her findings clearly, as well as her determination to find truly the best and safest products, led her to become a powerful influencer in the non-toxic product world. Today, as Head of Research & Education at the Clean & Conscious Awards, Emily is more passionate than ever about educating consumers of the power they have to change the world, through supporting brands who prioritise the planet and its people. 


Emma Freeman

Content Director

Emma first joined the Awards as an Expert Panellist back in 2019 and later worked with Emily in running the Awards in 2020.  In 2021, Emma will focus her energies on the content and creative direction of the newly rebranded Clean + Conscious Awards. Emma is hugely passionate about social responsibility and will work alongside Emily to strengthen and refine this component of the Awards in 2021.

Emma is also a freelance writer, content strategist, certified yoga instructor, and mother to two young boys. She has worked with the ABC, EMI Music, and body+soul, written for various wellbeing and parenting publications, and in recent years has worked exclusively with socially responsible brands and small businesses.


Dominique Scott

Communications and Content Assistant

Dominique has a Psychology background and completed her Ph.D. in mental health. Currently, she is training to be a nutritionist due to her belief that our food choices, and exercise practices, are fundamental to our physical, mental, and emotional well-being.

As a mum, she strives to instill a sense of social responsibility within her family and encourages consideration of the pivotal role we each play in the lives of others, humans and animals alike.


Kate Carman

Developer & Designer

Kate first joined the Awards when she designed and developed the Awards Directory & Expert Panel page in 2020. In 2021, Kate is the designer behind the Clean + Conscious Awards rebrand, the developer of our digital assets (including our website), and our go-to girl for all things tech.

Kate is the Founder & Creative Director of Rabble Rouse Creative, a digital design studio that creates heart-led branding and bespoke WordPress websites that help conscious and ethical businesses establish and grow on a well-grounded foundation. Kate applies elements of slow living and mindful design to everything she does because creativity needs space to breathe (and so do we).

We Proudly Support

Groundswell Giving funds power strategic, high impact climate action and advocacy in Australia. 100% of their donations go directly to climate action grants for people and organisations tackling the climate crisis.

OneSight is an independent nonprofit which believes everyone should have access to world-class eye care regardless of circumstance. In Australia, OneSight runs an Indigenous Eye Health Program, building sustainable access to eye care in remote areas as well as working with those in need in regional and metropolitan areas. 

Emily Fletcher, our Awards Founder, is passionate about supporting OneSight. She has participated in many of their clinics as an Optometrist, giving glasses and eye care in both remote Indigenous communities as well as Sydney based clinics, providing eye care for the homeless.

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