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We believe that educating people to consume mindfully, at the same time as motivating brands to manufacture responsibly, will affect change on a large scale.

About Us

Founded in 2019, the Awards are the brainchild of blogger, mother and practising Optometrist Emily Fletcher, who founded the Awards after identifying the need to celebrate safe and socially responsible products.

The Clean + Conscious Awards are now running in their sixth year. So much has changed since its inception, but most importantly, the clean and conscious movement, once so niche, has taken seed and flourished.

It’s inspiring to see so many brands and small businesses set the gold standard when it comes to being clean and conscious – encouraging bigger brands to take note and follow suit.

Consumers are becoming increasingly more conscious – scrutinising the backs of labels, calling out greenwashing, and questioning the what, where and how of the products they buy.

It’s an exciting time to be alive!

We are 100% independent and pride ourselves on a fair and transparent judging process.

Meet The Team

Emily Fletcher

Founder & Head of Research & Education

Emily is the founder of the Clean + Conscious Awards. A practising Optometrist of 15 years and mother of two, Emily has postgraduate qualifications in Pharmacology and has studied Advanced Chemistry at university.

Emily began to document her journey of discovering truly healthy, non-toxic products for her home and family over eight years ago. Since then, her ability to read scientific research papers, explain her findings clearly, and provide an independent voice without a brand association has made her a well-respected authority in the clean and conscious world.

Today Emily is more passionate than ever about educating consumers of the power they have to change the world, through supporting brands who prioritise the planet and its people.


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Emma Freeman

Content, Marketing + Strategy

Emma has worked alongside Emily in overseeing and executing content and marketing strategy for the Awards for the past four years. She also directs the creative vision of the Clean + Conscious brand and recruits experts for the Awards Expert Panel.

Emma has a background in media and marketing, having worked with platforms such as the ABC, body+soul and Fairfax. In recent years Emma has worked exclusively with purpose-led businesses.

Based in the Northern Rivers with her young family, Emma is deeply passionate about climate action, waste reduction and conscious living. In 2023 she will be focussing her attention on the Awards, the Clean + Conscious blog and other exciting projects.


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Dominique Scott

Awards Coordinator

Dominique is an advocate for holistic health, is a qualified Nutritionist and Wellness Coach and has a PhD in mental health.

In 2024 she joins the Clean + Conscious team, for the fourth year in a row, as the Awards Coordinator and as a valued member of our Expert Panel.

Dominique believes in a multidimensional approach to health and well-being, with an emphasis on nutrition and movement as well as recognizing the individual as a whole person (mind and body as one).

As a mum she strives to instil a sense of social responsibility within her family and encourages consideration of the pivotal role we each play in the lives of others.



Alexandra Sainty

Communications Assistant

Alexandra holds a bachelor’s degree in Food Science and Human Nutrition, along with a Diploma of Population health and has been working in customer service roles for over a decade.

While trying to conceive their son for three years, Alexandra embarked on a low-tox journey systematically swapping things out for better options, and was able to eventually conceive her son naturally. Her passion for conscious living and creating a healthy, low-tox home environment has continued to grow over the years.

Joining the Clean and Conscious team in 2022 after starting some copywriting work as a stay at home mother, Alexandra helps behind the scenes with the C+C Directory, social media community management and loves engaging with our incredible brands and beautiful community. 

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We Proudly Support

Groundswell Giving funds power strategic, high impact climate action and advocacy in Australia. 100% of their donations go directly to climate action grants for people and organisations tackling the climate crisis.

OneSight is an independent nonprofit which believes everyone should have access to world-class eye care regardless of circumstance. In Australia, OneSight runs an Indigenous Eye Health Program, building sustainable access to eye care in remote areas as well as working with those in need in regional and metropolitan areas. 

Emily Fletcher, our Awards Founder, is passionate about supporting OneSight. She has participated in many of their clinics as an Optometrist, giving glasses and eye care in both remote Indigenous communities as well as Sydney based clinics, providing eye care for the homeless.

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