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100% Pure – Bakuchiol Oil Serum

$83.00

FINALIST

Introducing a plant-based alternative to retinol, this facial oil serum offers the same benefits in a milder formula. Powered by Bakuchiol, it promotes cellular rejuvenation, diminishes age/sun spots and reduces the visibility of wrinkles, resulting in a smoother complexion and even skin tone.

Clean
Formulated with excellent clean ingredients, including jojoba, squalane and bakuchiol.
Ethical
100% Pure prioritises ethics and sustainability in their business practices and their formulations are free from toxic ingredients, FD&C colorants, heavy metal dyes and animal-derived ingredients. Their products are certified cruelty-free and not tested on animals. The Bakuchiol Oil Serum is made in the United States.
Sustainable
The brand is committed to sustainability, with its range of products featuring biodegradable non-toxic formulas. They plan to decrease petrochemical-based packaging by 75% and replace it with post-consumer recycled materials or recyclable alternatives by 2024. Furthermore they incentivize in-store recycling by offering complimentary trial-size products and their shipping boxes are recyclable. 100% Pure plants hundreds of thousands of trees through Trees for the Future in support of its goal of achieving climate positivity by 2024. The brand's California headquarters has already earned the "Green Business Certification."
Responsible
100% Pure produces cosmetics and personal care products that are free from harmful chemicals, dyes and practices. The brand also encourages others to follow their path and gives customers the opportunity to donate one bowl of dog food to an animal shelter or plant one tree with each purchase, demonstrating their commitment to upholding honourable social responsibility.

Product reviews from our experts…

Review

Pure and simply, I was tempted to add this oil serum to everything – and I did! In fact, it made a lovely base when I mixed it up with my mineral powder to turn it into a liquid foundation. Wear this alone or layer under your favourite skincare with just the right amount of slip for a gua sha facial massage or to add a dewy glow when pressed over makeup. What a super little efficient worker, it’s on high rotation!

I’m impressed by their ability to prioritise ethics and sustainability in their business practices and create their formulations to be as clean as possible making it easier for customers to make clean choices in their skincare. Customers can also choose to donate one bowl of dog food to an animal shelter or plant one tree with each purchase which I love!

–Amy Hughes

Review

This neutral scented Bakuchiol Oil Serum is made up of a handful of carefully selected ingredients that together provide a wonderful health boost to the skin! Only a small amount of the nourishing oil is needed at a time…improving my overall complexion after only a few days of use.

I am impressed that 100 Pure aims to achieve climate positivity by 2024 and plants trees through Trees for the Future in support of this goal. I also really appreciate that the brand gives customers the opportunity to donate dog food to an animal shelter when they make a purchase.

–Dominique Scott

Review

This feels so light on the skin and sinks in well. It can easily be layered with other products which is so important! I also like that the brand has planted hundreds of thousands of trees through Trees for the Future in support of its goal of achieving climate positivity by 2024.

–Elise Wilson

CLEAN + CONSCIOUS AWARDS 2023 PROUDLY PARTNERED WITH
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