2026 Winners Announced

A2 Colostrum Baby Wash – Elm Lab Skincare

FINALIST
Best Natural Baby Wash / Shampoo 2026

$49.00

A gentle, gel-textured baby wash containing surplus New Zealand A2 colostrum and New Zealand manuka honey. Fragrance-free, pH-balanced and dermatologically and paediatrician tested, it is classified non-irritant under EU cosmetic safety standards. Rinses clean to leave delicate skin fresh, calm and comfortably nourished.

Formulated with excellent clean ingredients. Fragrance free, pH balanced. Dermatologically and paediatrician tested, non-irritant under EU cosmetic safety standards. This product contains cow's milk (A2 colostrum). If you have a baby/child with a high risk of food allergy or eczema, it is not recommended to use this product until they are eating these foods in their diet and show no allergy. Studies have shown a link between the repeated application of potential food allergens onto the skin and food allergen sensitisation. This may increase the risk of food allergy in susceptible children, particularly those with eczema.
Elm Lab Skincare is proudly cruelty-free, with products never tested on animals at any stage. Colostrum is sourced exclusively from a grass-fed, A2 DNA-tested herd on Elm Grove, a sixth-generation family farm in Otago, using surplus-only collection to ensure calves receive all they need before any excess is gathered. All milking and colostrum handling comply with New Zealand’s regulated dairy framework and the supply chain is transparent and traceable.
Elm Lab upcycles a naturally occurring surplus ingredient, creating a new high-value utilisation pathway for New Zealand’s dairy sector. Packaging uses polypropylene bottles, which are widely recycled and highly valued in New Zealand’s recycling stream and outer cartons printed locally with PEFC-certified cardboard, low-impact UV inks and a water-based coating. Local manufacturing and printing reduce transport emissions and support regional suppliers. A self-contained farming system reduces transport, maintains pasture health and supports long-term land stewardship.
Elm Lab supports rural employment and skills development through on-farm roles and training and strengthens New Zealand’s regional economy by partnering with local businesses across the colostrum chain, including NZ-based suppliers, transport services and a specialist freeze-drying laboratory, ensuring value and employment remain within local communities. The brand also invests in scientific advancement through proposed studies with AgResearch to deepen understanding of A2 colostrum’s topical benefits.

Product Reviews by Experts


This product feels so gentle and nourishing. Unlike many cleansing or washing products on the market it feels like it is moisturising as it cleans, and that is exactly what I want for my little one’s skin. I also adore the packaging, the pump top is easy for one-handed use (especially helpful with kids around!) and the branding is so fun and eye-catching. It feels exciting to use! I really admire how Elm Skincare comes from a sixth-generation family-owned farm, and that only the surplus of colostrum is used. To me, that says that they are making the most of our precious resources and have a really good understanding of where their colostrum is coming from. This is the way it should be!


The product was made by a family who faced the struggles of eczema. This is something I have had my whole life and finding products that don’t irritate my skin is nearly impossible. I had the same concerns for my son and after starting swimming lessons I realised how much of a problem this was going to be. Using a product that isn’t a cream but rather a rinse off, is fantastic. The packaging is also beautiful amongst all the beige baby trend it’s fantastic to see some colour. You only need a small amount of product (it goes far). The bottles used are highly recyclable in New Zealand, which is fantastic. The farming system is self-contained, which is also great to see.


I really value the brand’s commitment to sourcing only surplus colostrum while ensuring calves receive everything they need first. Their focus on local farming, transparent sourcing and creating value from an ingredient that would otherwise go unused reflects a thoughtful and responsible approach to both sustainability and farming.

A2 Colostrum Baby Wash – Elm Lab Skincare
$49.00
Review This product feels so gentle and nourishing. Unlike many cleansing or washing products on the market it feels like it is moisturising as it cleans, and that is exactly what I want for my little one’s skin. I also adore the packaging, the pump top is easy for one-handed use (especially helpful with kids around!) and the branding is so fun and eye-catching. It feels exciting to use! I really admire how Elm Skincare comes from a sixth-generation family-owned farm, and that only the surplus of colostrum is used. To me, that says that they are making the most of our precious resources and have a really good understanding of where their colostrum is coming from. This is the way it should be!

–Halee Reynolds

Review The product was made by a family who faced the struggles of eczema. This is something I have had my whole life and finding products that don’t irritate my skin is nearly impossible. I had the same concerns for my son and after starting swimming lessons I realised how much of a problem this was going to be. Using a product that isn’t a cream but rather a rinse off, is fantastic. The packaging is also beautiful amongst all the beige baby trend it’s fantastic to see some colour. You only need a small amount of product (it goes far). The bottles used are highly recyclable in New Zealand, which is fantastic. The farming system is self-contained, which is also great to see.

–Tilly Whitfeld

Review I really value the brand’s commitment to sourcing only surplus colostrum while ensuring calves receive everything they need first. Their focus on local farming, transparent sourcing and creating value from an ingredient that would otherwise go unused reflects a thoughtful and responsible approach to both sustainability and farming.

–Holliea Fairleigh

A gentle, gel-textured baby wash containing surplus New Zealand A2 colostrum and New Zealand manuka honey. Fragrance-free, pH-balanced and dermatologically and paediatrician tested, it is classified non-irritant under EU cosmetic safety standards. Rinses clean to leave delicate skin fresh, calm and comfortably nourished.
$49.00
Review This product feels so gentle and nourishing. Unlike many cleansing or washing products on the market it feels like it is moisturising as it cleans, and that is exactly what I want for my little one’s skin. I also adore the packaging, the pump top is easy for one-handed use (especially helpful with kids around!) and the branding is so fun and eye-catching. It feels exciting to use! I really admire how Elm Skincare comes from a sixth-generation family-owned farm, and that only the surplus of colostrum is used. To me, that says that they are making the most of our precious resources and have a really good understanding of where their colostrum is coming from. This is the way it should be!

–Halee Reynolds

Review The product was made by a family who faced the struggles of eczema. This is something I have had my whole life and finding products that don’t irritate my skin is nearly impossible. I had the same concerns for my son and after starting swimming lessons I realised how much of a problem this was going to be. Using a product that isn’t a cream but rather a rinse off, is fantastic. The packaging is also beautiful amongst all the beige baby trend it’s fantastic to see some colour. You only need a small amount of product (it goes far). The bottles used are highly recyclable in New Zealand, which is fantastic. The farming system is self-contained, which is also great to see.

–Tilly Whitfeld

Review I really value the brand’s commitment to sourcing only surplus colostrum while ensuring calves receive everything they need first. Their focus on local farming, transparent sourcing and creating value from an ingredient that would otherwise go unused reflects a thoughtful and responsible approach to both sustainability and farming.

–Holliea Fairleigh

A gentle, gel-textured baby wash containing surplus New Zealand A2 colostrum and New Zealand manuka honey. Fragrance-free, pH-balanced and dermatologically and paediatrician tested, it is classified non-irritant under EU cosmetic safety standards. Rinses clean to leave delicate skin fresh, calm and comfortably nourished.
Review This product feels so gentle and nourishing. Unlike many cleansing or washing products on the market it feels like it is moisturising as it cleans, and that is exactly what I want for my little one’s skin. I also adore the packaging, the pump top is easy for one-handed use (especially helpful with kids around!) and the branding is so fun and eye-catching. It feels exciting to use! I really admire how Elm Skincare comes from a sixth-generation family-owned farm, and that only the surplus of colostrum is used. To me, that says that they are making the most of our precious resources and have a really good understanding of where their colostrum is coming from. This is the way it should be!

–Halee Reynolds

Review The product was made by a family who faced the struggles of eczema. This is something I have had my whole life and finding products that don’t irritate my skin is nearly impossible. I had the same concerns for my son and after starting swimming lessons I realised how much of a problem this was going to be. Using a product that isn’t a cream but rather a rinse off, is fantastic. The packaging is also beautiful amongst all the beige baby trend it’s fantastic to see some colour. You only need a small amount of product (it goes far). The bottles used are highly recyclable in New Zealand, which is fantastic. The farming system is self-contained, which is also great to see.

–Tilly Whitfeld

Review I really value the brand’s commitment to sourcing only surplus colostrum while ensuring calves receive everything they need first. Their focus on local farming, transparent sourcing and creating value from an ingredient that would otherwise go unused reflects a thoughtful and responsible approach to both sustainability and farming.

–Holliea Fairleigh

A2 Colostrum Baby Wash – Elm Lab Skincare
A gentle, gel-textured baby wash containing surplus New Zealand A2 colostrum and New Zealand manuka honey. Fragrance-free, pH-balanced and dermatologically and paediatrician tested, it is classified non-irritant under EU cosmetic safety standards. Rinses clean to leave delicate skin fresh, calm and comfortably nourished.
Review This product feels so gentle and nourishing. Unlike many cleansing or washing products on the market it feels like it is moisturising as it cleans, and that is exactly what I want for my little one’s skin. I also adore the packaging, the pump top is easy for one-handed use (especially helpful with kids around!) and the branding is so fun and eye-catching. It feels exciting to use! I really admire how Elm Skincare comes from a sixth-generation family-owned farm, and that only the surplus of colostrum is used. To me, that says that they are making the most of our precious resources and have a really good understanding of where their colostrum is coming from. This is the way it should be!

–Halee Reynolds

Review The product was made by a family who faced the struggles of eczema. This is something I have had my whole life and finding products that don’t irritate my skin is nearly impossible. I had the same concerns for my son and after starting swimming lessons I realised how much of a problem this was going to be. Using a product that isn’t a cream but rather a rinse off, is fantastic. The packaging is also beautiful amongst all the beige baby trend it’s fantastic to see some colour. You only need a small amount of product (it goes far). The bottles used are highly recyclable in New Zealand, which is fantastic. The farming system is self-contained, which is also great to see.

–Tilly Whitfeld

Review I really value the brand’s commitment to sourcing only surplus colostrum while ensuring calves receive everything they need first. Their focus on local farming, transparent sourcing and creating value from an ingredient that would otherwise go unused reflects a thoughtful and responsible approach to both sustainability and farming.

–Holliea Fairleigh

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