Clean + Conscious Awards. Best Baby Mealtime 2023. B.box

B.box – Roll + Go Mealtime Mat

RRP: $22.95

FINALIST

This travel-friendly mealtime system allows parents to unroll the mat onto tabletops or highchair surfaces. The non-slip base prevents food from sliding. It features a built-in curved-edge bowl for weaning and independent feeding and a three-section divider to keep foods separate. It includes a spoon and is dishwasher safe.

Clean

Mat made from 100% food grade silicone. Spoon made from TPE and polypropylene. Free from Phthalates and PVC.

Ethical

B.box is a brand that is designed in Australia but manufactured in China. The brand creates durable, functional and resilient products that meet a specific need for both parents and kids, but are also able to evolve as a child grows to continually support their learning and development and reduce the need for replacements or items going into landfill. The brand provides replacement parts where possible such as straws and seals to increase product life cycles and reduce waste. All b.box products are made from food grade, non-toxic materials and are BPA, BPS, PVC and phthalates free meaning no hidden nasties. Furthermore they comply with relevant standards and regulations for children’s feeding products.

Sustainable

B.box's sustainability efforts involve repurposing postal packaging as much as possible and otherwise using recyclable boxes and filler packaging made from recyclable paper products. Their product is made from durable silicone, which can be easily cleaned and reused multiple times. The brand produces items using recyclable materials where possible, for minimal impact on the environment and they aim to clearly communicate methods of recyclability where possible, for each component of their product.

Responsible

B.box supports local and global charities and agencies. Currently, it is partnering with Pretty Foundation and Share the Dignity while providing product donations to St Kilda Mums and displaced Ukrainians. The brand is committed to social responsibility efforts.

Product reviews from our experts…

Eating out with a new eater can be really challenging. This novel invention is such a clever problem solver. It’s compact enough to transport wherever you might go, but you can retain the consistency of presenting accessible food how they like to receive it. It’s easy to clean and super convenient to travel with.

The social responsibility aspect of this brand’s policies is impressive. Having a perspective that is both global and local is really commendable and such a great way to activate and inspire customers in this market.

–Amy Starr

The mess was much easier to clean up as the mat covered the entire top of our highchair – so I can lift and take it away to the sink to clean. Easier than cleaning the highchair counter!

B.box repurposing postal packaging is impressive to me, I feel this doesn’t get done often enough and a lot is wasted. Also their commitment to using recyclable packaging and working with charities is very important to me when choosing brands to buy.

–Amy Maree

I love the convenience of this product when out and about. The roll up feature is super handy! I am also impressed that they support both local and global charities/agencies.

–Crystal Love

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