2026 Winners Announced

Bath Filter – Pure Flow Water

FINALIST
Best Shower / Bath Filter 2026

$99.00

Filters out chlorine, chloramine, heavy metals (lead, mercury, arsenic), bacteria, microbial contaminants, rust, sediment, scale, pathogens and fungi. Softens, soothes, protects and is loved by mums. Trusted for little ones. Bath filter cartridge requires replacement every 30 baths or 3 months.

Pure Flow water is Australian owned and designed and owned by a single mum. All admin staff are single mums who are hired for roles that offer flexibility in hours and work schedules, enabling them to work from home.
Pure Flow water promotes the reduction of single use plastic through its products and uses reusable stainless steel casings.
Pure Flow water supports charities that are promoting clean water initiatives in third world countries.

Product Reviews by Experts


This is a wonderful solution for anyone unable to fit a whole-house filtration system as it simply hooks over the bath tap. I also love that it can be used when travelling, too. The 8-stage filtration system gives peace of mind to mums concerned about the water their little ones are soaking up (you just need to remind them not to play with it… good luck ;)) I really admired this founder’s thoughtful approach to business. Alongside designing durable, reusable products that help reduce plastic waste, she has created flexible employment opportunities for single mums and supports charities working to improve access to clean water. It’s a lovely example of a business creating positive impact.


This bath filter is fantastic for families, particularly those with young children or anyone with more sensitive skin. I like that it makes filtered water accessible beyond the shower, which is often overlooked in the low-tox home space. It was really easy to attach (I have a difficult shaped bath faucet and it still worked well). A functional and beneficial product for any home. We love an Australian-owned, female-founded business, and knowing the work culture is supporting single mums and helping them balance work & family life is wonderful. The focus on reusable filtration products and clean water initiatives shows that this brand is committed to making an impact beyond their own brand.


What I like about this product is how easy it makes it to create a cleaner bath for the whole family, especially young children. Knowing it helps filter chlorine, heavy metals and other common contaminants gives me peace of mind, and I appreciate that it’s simple to use and designed with both health and practicality in mind. I’m impressed by the brand’s genuine commitment to making a positive impact through sustainable product design, supporting single mums with flexible employment, and contributing to clean water initiatives. It’s great to see a business that values both people and the environment while remaining transparent about its products and practices.

Bath Filter – Pure Flow Water
$99.00
Review This is a wonderful solution for anyone unable to fit a whole-house filtration system as it simply hooks over the bath tap. I also love that it can be used when travelling, too. The 8-stage filtration system gives peace of mind to mums concerned about the water their little ones are soaking up (you just need to remind them not to play with it… good luck ;)) I really admired this founder’s thoughtful approach to business. Alongside designing durable, reusable products that help reduce plastic waste, she has created flexible employment opportunities for single mums and supports charities working to improve access to clean water. It’s a lovely example of a business creating positive impact.

–Emma Freeman

Review This bath filter is fantastic for families, particularly those with young children or anyone with more sensitive skin. I like that it makes filtered water accessible beyond the shower, which is often overlooked in the low-tox home space. It was really easy to attach (I have a difficult shaped bath faucet and it still worked well). A functional and beneficial product for any home. We love an Australian-owned, female-founded business, and knowing the work culture is supporting single mums and helping them balance work & family life is wonderful. The focus on reusable filtration products and clean water initiatives shows that this brand is committed to making an impact beyond their own brand.

–Courtney Dow

Review What I like about this product is how easy it makes it to create a cleaner bath for the whole family, especially young children. Knowing it helps filter chlorine, heavy metals and other common contaminants gives me peace of mind, and I appreciate that it’s simple to use and designed with both health and practicality in mind. I’m impressed by the brand’s genuine commitment to making a positive impact through sustainable product design, supporting single mums with flexible employment, and contributing to clean water initiatives. It’s great to see a business that values both people and the environment while remaining transparent about its products and practices.

–Amelia Davatzis

Filters out chlorine, chloramine, heavy metals (lead, mercury, arsenic), bacteria, microbial contaminants, rust, sediment, scale, pathogens and fungi. Softens, soothes, protects and is loved by mums. Trusted for little ones. Bath filter cartridge requires replacement every 30 baths or 3 months.
$99.00
Review This is a wonderful solution for anyone unable to fit a whole-house filtration system as it simply hooks over the bath tap. I also love that it can be used when travelling, too. The 8-stage filtration system gives peace of mind to mums concerned about the water their little ones are soaking up (you just need to remind them not to play with it… good luck ;)) I really admired this founder’s thoughtful approach to business. Alongside designing durable, reusable products that help reduce plastic waste, she has created flexible employment opportunities for single mums and supports charities working to improve access to clean water. It’s a lovely example of a business creating positive impact.

–Emma Freeman

Review This bath filter is fantastic for families, particularly those with young children or anyone with more sensitive skin. I like that it makes filtered water accessible beyond the shower, which is often overlooked in the low-tox home space. It was really easy to attach (I have a difficult shaped bath faucet and it still worked well). A functional and beneficial product for any home. We love an Australian-owned, female-founded business, and knowing the work culture is supporting single mums and helping them balance work & family life is wonderful. The focus on reusable filtration products and clean water initiatives shows that this brand is committed to making an impact beyond their own brand.

–Courtney Dow

Review What I like about this product is how easy it makes it to create a cleaner bath for the whole family, especially young children. Knowing it helps filter chlorine, heavy metals and other common contaminants gives me peace of mind, and I appreciate that it’s simple to use and designed with both health and practicality in mind. I’m impressed by the brand’s genuine commitment to making a positive impact through sustainable product design, supporting single mums with flexible employment, and contributing to clean water initiatives. It’s great to see a business that values both people and the environment while remaining transparent about its products and practices.

–Amelia Davatzis

Filters out chlorine, chloramine, heavy metals (lead, mercury, arsenic), bacteria, microbial contaminants, rust, sediment, scale, pathogens and fungi. Softens, soothes, protects and is loved by mums. Trusted for little ones. Bath filter cartridge requires replacement every 30 baths or 3 months.
Review This is a wonderful solution for anyone unable to fit a whole-house filtration system as it simply hooks over the bath tap. I also love that it can be used when travelling, too. The 8-stage filtration system gives peace of mind to mums concerned about the water their little ones are soaking up (you just need to remind them not to play with it… good luck ;)) I really admired this founder’s thoughtful approach to business. Alongside designing durable, reusable products that help reduce plastic waste, she has created flexible employment opportunities for single mums and supports charities working to improve access to clean water. It’s a lovely example of a business creating positive impact.

–Emma Freeman

Review This bath filter is fantastic for families, particularly those with young children or anyone with more sensitive skin. I like that it makes filtered water accessible beyond the shower, which is often overlooked in the low-tox home space. It was really easy to attach (I have a difficult shaped bath faucet and it still worked well). A functional and beneficial product for any home. We love an Australian-owned, female-founded business, and knowing the work culture is supporting single mums and helping them balance work & family life is wonderful. The focus on reusable filtration products and clean water initiatives shows that this brand is committed to making an impact beyond their own brand.

–Courtney Dow

Review What I like about this product is how easy it makes it to create a cleaner bath for the whole family, especially young children. Knowing it helps filter chlorine, heavy metals and other common contaminants gives me peace of mind, and I appreciate that it’s simple to use and designed with both health and practicality in mind. I’m impressed by the brand’s genuine commitment to making a positive impact through sustainable product design, supporting single mums with flexible employment, and contributing to clean water initiatives. It’s great to see a business that values both people and the environment while remaining transparent about its products and practices.

–Amelia Davatzis

Bath Filter – Pure Flow Water
Filters out chlorine, chloramine, heavy metals (lead, mercury, arsenic), bacteria, microbial contaminants, rust, sediment, scale, pathogens and fungi. Softens, soothes, protects and is loved by mums. Trusted for little ones. Bath filter cartridge requires replacement every 30 baths or 3 months.
Review This is a wonderful solution for anyone unable to fit a whole-house filtration system as it simply hooks over the bath tap. I also love that it can be used when travelling, too. The 8-stage filtration system gives peace of mind to mums concerned about the water their little ones are soaking up (you just need to remind them not to play with it… good luck ;)) I really admired this founder’s thoughtful approach to business. Alongside designing durable, reusable products that help reduce plastic waste, she has created flexible employment opportunities for single mums and supports charities working to improve access to clean water. It’s a lovely example of a business creating positive impact.

–Emma Freeman

Review This bath filter is fantastic for families, particularly those with young children or anyone with more sensitive skin. I like that it makes filtered water accessible beyond the shower, which is often overlooked in the low-tox home space. It was really easy to attach (I have a difficult shaped bath faucet and it still worked well). A functional and beneficial product for any home. We love an Australian-owned, female-founded business, and knowing the work culture is supporting single mums and helping them balance work & family life is wonderful. The focus on reusable filtration products and clean water initiatives shows that this brand is committed to making an impact beyond their own brand.

–Courtney Dow

Review What I like about this product is how easy it makes it to create a cleaner bath for the whole family, especially young children. Knowing it helps filter chlorine, heavy metals and other common contaminants gives me peace of mind, and I appreciate that it’s simple to use and designed with both health and practicality in mind. I’m impressed by the brand’s genuine commitment to making a positive impact through sustainable product design, supporting single mums with flexible employment, and contributing to clean water initiatives. It’s great to see a business that values both people and the environment while remaining transparent about its products and practices.

–Amelia Davatzis

CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
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