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Billie and Bobbie – Joey Merino Wool Swaddle Sack


Made from excellent non-toxic materials. 100% Australian Merino wool – fully certified to the Responsible Wool Standard.
Billie and Bobbie is an Australian made and owned business, with all products made locally in Melbourne. They have seamstresses who work from home allowing flexibility for families. All Billie and Bobbie products are made using premium 100% natural, ethically grown fibres that are Oeko-tex standard 100 certified. They use certified non-mulesed Merino Wool sourced in Australia, fully certified to the Responsible Wool Standard. Furthermore they support a minimum of 10 other local businesses to produce their range, helping to support Australian jobs.
Billie and Bobbie focus on extending the longevity and life cycle of their products, with a strong emphasis on a buy less, buy better approach for sustainable fashion. They also operate a plastic free supply chain, all print materials and swing tags are recyclable and compostable mailers are used. Wool is a natural, renewable and biodegradable fibre. Up to 85% of water used is able to be reused, either back through manufacturing or via third party recycled water programs. Billie and Bobbie only produce small quantities to avoid excess stock and reduce landfill and have a repair rather than replace policy where possible.
Billie and Bobbie are proudly 100 % Australian Made products. They are helping to build and strengthen communities locally by supporting other small businesses around them. They have a “re-use and re-cycle” policy at their support office to eliminate waste. Furthermore they are teaming up with Backpacks 4 Vic Kids in an initiative to donate a combination of pre-loved and new sleeping bags and swaddles to those in need. They also supported Sacred Heart Mission assisting in building people’s capacity to participate in community life through product donations.

What our experts say...


These swaddle sacks are so soft and feel beautiful to touch. They are easy to use, easy to change in, and allowed me to feel confident that bub was a comfortable temperature throughout the night. I feel the brand is implementing high standards of ethical and environmental standards in all areas of their business, which is something they should feel really proud of. It makes me feel aligned with them and want to support their business. Their repair policy is awesome too and something I’d love to see other brands implement!

–Courtney Dow


This swaddle sack is such a gorgeous looking product and feels so luxurious. It is also completely functional for our baby who normally dislikes swaddles, however they love this one and it does not overheat them. This product ticks all of the boxes for our family.

–Rebecca Sullivan


Australian made from pure superfine merino wool, this zip swaddle is just divine! Enabling quick and easy arms-in swaddling for a newborn, this is a must-have for new parents. Due to wool’s thermoregulating properties, bub will be able to sleep comfortably in a range of temperatures, without the risk of overheating. I highly recommended this product.

–Emily Fletcher

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