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Cherub Baby – Silicone suction toddler bath toys


Made from excellent non-toxic materials. 100% food grade silicone.
A core part of the Cherub Baby brand is being non toxic and promoting healthy eating. They were in fact the first baby bottle brand in Australia to become completely BPA free. All products are tested to meet Australian safety standards. Furthermore all food contact products are tested to food contact standards. The majority of their testing has been completed by independent labs SGS and Bureau Veritas (amongst the most established and trusted labs globally). Production suppliers in China are part of the BSCI Business Social Compliance Initiative, an industry-driven movement that aims to monitor and assess workplace standards.
Designing with purpose and being mindful of the product's life cycle is a key part of the Cherub Baby process. The glass bottle and storage series are designed to grow and develop with baby and beyond. Where products have a limited lifespan, they ensure they can be recycled or repurposed with little effort. Single use plastic packaging is being phased out and replaced with recyclable and sustainable materials (primarily card packaging).
Cherub Baby purchases carbon credits from Greenfleet Australia in a bid to offset any carbon emissions produced. This initiative has planted over 9.6 million trees across over 500 forests in Australia and New Zealand. They also donate to WWF’s “Don’t let nature go to waste” campaign, an initiative that helps clean up plastics that end up in the ocean and waterways. When customers checkout with ShopPay, they automatically help to plant trees. They have a goal of reaching 4.6 million trees by 2022! Cherub Baby reusable plastic pouch products can be recycled, processed and converted into useful items like kids playground mats and outdoor furniture! Furthermore they are an Aussie for purpose social enterprise which employs and benefits people with a diverse background of disabilities.

What our experts say...


These bath toys are non-toxic, colourful, fun and keep toddlers entertained for hours! They make bathtime super fun and the suction is also a great addition so they don’t slip off the ledge. A must have for toddlers! I love the brand’s dedication towards the environment and planting trees. As well as the materials they choose to work with. This all aligns with my values.

–Shahrzad Kahrobai


I love how such a small and compact product has provided my daughter with hours and hours of fun both in the bath and out. Unlike most other bath toys, I am so glad these are completely non-toxic and made from food grade silicone. I can relax as my little one bathes with them and occasionally bites them. Another element I love about these bath toys is that they can easily be cleaned unlike other bath toys that can become a breeding ground for mold! Cherub Baby are everything I look for in a business – INNOVATIVE, ethical, sustainable and committed to continuously improving as a business and creating really supportive products for families with children. I’m a big fan of Cherub Baby.

–Melissa Mai


The kids played in the bath with these until the water was cold and I had to wrench them out of there. They’re cute, very purposefully made for bath time and super fun! Good on Cherub Baby for managing to make your business an entirely Australian operation – it really shows their commitment to social responsibility and to the community. It’s also wonderful to witness how serious they are about sustainable products and ensuring recycling initiatives.

–Veronica Milsom

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