2026 Winners Announced

Coochie Mama – The Nude Alchemist

FINALIST
Best Maternity Product 2025

$23.95

Coochie Mama Postpartum Spray offers soothing, natural relief for new mums experiencing stitches, bruising, swelling or tenderness during postpartum recovery. It provides targeted comfort ‘down there’ to help manage the unique challenges of healing.

Formulated with excellent clean, Certified organic ingredients.
The Nude Alchemist is a women-led, family-owned brand proudly based in New Zealand, operated under the guidance of a certified aromatherapist. The brand strongly advocates for safely formulated products, focusing on baby, children and motherhood categories. All essential oils used in their products are third-party tested to ensure purity and effective therapeutic action. The brand sources organic, fair-trade, natural, virgin, cold-pressed and non-GMO ingredients from reputable suppliers and maintains cruelty-free practices. Products are free from harmful chemicals, fillers, synthetic fragrances and other synthetic ingredients, with zero water content to avoid preservatives and diluted results. Additionally, vegan-friendly options are available.
The Nude Alchemist prioritises sustainability by utilising materials and packaging that are easily reusable, recyclable or compostable. Their products are packaged in infinitely recyclable glass, supported by a return program to promote circular economy practices. All despatch packaging is plastic-free, featuring 100% recyclable, biodegradable boxes and mailers made from recycled content, with paper bubble wrap and newsprint for padding and paper-based tape for sealing. They ensure that any incoming or generated waste is recycled or repurposed, including soft plastic recycling and composting, while kitchen waste from their herbal infusion method is fed to their chickens at home.
The Nude Alchemist is a family-owned brand that actively supports the community through regular monthly donations to the Red Cross and Barnardo’s for children in need, as well as contributions to flood relief and mental health charities. They engage in fundraising initiatives to aid local schools, kindergartens and not-for-profit organisations. The brand prioritises supporting New Zealand and Australian businesses and emphasises backing women-led small businesses to promote gender equality, with 80% of their team being female. The products are proudly New Zealand-made.

Product Reviews by Experts


What I like most about the Coochie Mama spray is how soothing and refreshing it feels after use. It has a light, pleasant scent that’s not overpowering and the natural ingredients give me peace of mind knowing its gentle. It provides a noticeable calming effect, especially during times of irritation. Overall, it feels like a self care ritual hat supports my body’s comfort and wellness. I’m particularly impressed by The Nude Alchemist’s commitment to using natural, ethically sourced ingredients and sustainable packaging. Their transparency in sharing where their ingredients come from and their efforts to reduce environmental impact show they really care about their customers and the planet. It’s encouraging to support a brand that not only focuses on high quality effective products but also prioritises community wellbeing.


I think the way they have designed this bottle is brilliant- such an easy way to apply by being able to turn the bottle upside down and just spray! The smell to this product is extremely subtle but the honey smell does come through and gives me the sense of healing based off Manuka Honey’s healing properties. The spray is gentle, soothing and cooling. The packaging is clean, easy to read and well designed. This product can be used as a relief after birth, after sex and even on haemorrhoids and is good value for money. Being a spray also eliminates the need to touch the area allowing better hygiene, healing and comfort. I love that this product uses all natural ingredients sourced locally and that they have third-party testing. Supporting local and encouraging a fair workforce is inspiring. I also love that they share their waste with their chickens! I thought that was very cute and a great way to recycle. There is great initiative shown in the ability for customers to have products refilled, reusing containers to avoid additional waste.


Postpartum healing is no joke and I love that Coochie Mama’s spray feels like real relief in a bottle. It is soothing, gentle and full of natural goodness. It’s so comforting to have something safe and calming for those tender days. I really admire how this women-led, family-owned brand honours traditional Māori harvesting, uses organic and fair-trade ingredients and goes all-in on sustainability.

Coochie Mama – The Nude Alchemist
$23.95
Review What I like most about the Coochie Mama spray is how soothing and refreshing it feels after use. It has a light, pleasant scent that’s not overpowering and the natural ingredients give me peace of mind knowing its gentle. It provides a noticeable calming effect, especially during times of irritation. Overall, it feels like a self care ritual hat supports my body’s comfort and wellness. I’m particularly impressed by The Nude Alchemist’s commitment to using natural, ethically sourced ingredients and sustainable packaging. Their transparency in sharing where their ingredients come from and their efforts to reduce environmental impact show they really care about their customers and the planet. It’s encouraging to support a brand that not only focuses on high quality effective products but also prioritises community wellbeing.

–Nadeesha Carusi

Review I think the way they have designed this bottle is brilliant- such an easy way to apply by being able to turn the bottle upside down and just spray! The smell to this product is extremely subtle but the honey smell does come through and gives me the sense of healing based off Manuka Honey’s healing properties. The spray is gentle, soothing and cooling. The packaging is clean, easy to read and well designed. This product can be used as a relief after birth, after sex and even on haemorrhoids and is good value for money. Being a spray also eliminates the need to touch the area allowing better hygiene, healing and comfort. I love that this product uses all natural ingredients sourced locally and that they have third-party testing. Supporting local and encouraging a fair workforce is inspiring. I also love that they share their waste with their chickens! I thought that was very cute and a great way to recycle. There is great initiative shown in the ability for customers to have products refilled, reusing containers to avoid additional waste.

–Rebecca Nichols

Review Postpartum healing is no joke and I love that Coochie Mama’s spray feels like real relief in a bottle. It is soothing, gentle and full of natural goodness. It’s so comforting to have something safe and calming for those tender days. I really admire how this women-led, family-owned brand honours traditional Māori harvesting, uses organic and fair-trade ingredients and goes all-in on sustainability.

–Sophie Lavender

Coochie Mama Postpartum Spray offers soothing, natural relief for new mums experiencing stitches, bruising, swelling or tenderness during postpartum recovery. It provides targeted comfort ‘down there’ to help manage the unique challenges of healing.
$23.95
Review What I like most about the Coochie Mama spray is how soothing and refreshing it feels after use. It has a light, pleasant scent that’s not overpowering and the natural ingredients give me peace of mind knowing its gentle. It provides a noticeable calming effect, especially during times of irritation. Overall, it feels like a self care ritual hat supports my body’s comfort and wellness. I’m particularly impressed by The Nude Alchemist’s commitment to using natural, ethically sourced ingredients and sustainable packaging. Their transparency in sharing where their ingredients come from and their efforts to reduce environmental impact show they really care about their customers and the planet. It’s encouraging to support a brand that not only focuses on high quality effective products but also prioritises community wellbeing.

–Nadeesha Carusi

Review I think the way they have designed this bottle is brilliant- such an easy way to apply by being able to turn the bottle upside down and just spray! The smell to this product is extremely subtle but the honey smell does come through and gives me the sense of healing based off Manuka Honey’s healing properties. The spray is gentle, soothing and cooling. The packaging is clean, easy to read and well designed. This product can be used as a relief after birth, after sex and even on haemorrhoids and is good value for money. Being a spray also eliminates the need to touch the area allowing better hygiene, healing and comfort. I love that this product uses all natural ingredients sourced locally and that they have third-party testing. Supporting local and encouraging a fair workforce is inspiring. I also love that they share their waste with their chickens! I thought that was very cute and a great way to recycle. There is great initiative shown in the ability for customers to have products refilled, reusing containers to avoid additional waste.

–Rebecca Nichols

Review Postpartum healing is no joke and I love that Coochie Mama’s spray feels like real relief in a bottle. It is soothing, gentle and full of natural goodness. It’s so comforting to have something safe and calming for those tender days. I really admire how this women-led, family-owned brand honours traditional Māori harvesting, uses organic and fair-trade ingredients and goes all-in on sustainability.

–Sophie Lavender

Coochie Mama Postpartum Spray offers soothing, natural relief for new mums experiencing stitches, bruising, swelling or tenderness during postpartum recovery. It provides targeted comfort ‘down there’ to help manage the unique challenges of healing.
Review What I like most about the Coochie Mama spray is how soothing and refreshing it feels after use. It has a light, pleasant scent that’s not overpowering and the natural ingredients give me peace of mind knowing its gentle. It provides a noticeable calming effect, especially during times of irritation. Overall, it feels like a self care ritual hat supports my body’s comfort and wellness. I’m particularly impressed by The Nude Alchemist’s commitment to using natural, ethically sourced ingredients and sustainable packaging. Their transparency in sharing where their ingredients come from and their efforts to reduce environmental impact show they really care about their customers and the planet. It’s encouraging to support a brand that not only focuses on high quality effective products but also prioritises community wellbeing.

–Nadeesha Carusi

Review I think the way they have designed this bottle is brilliant- such an easy way to apply by being able to turn the bottle upside down and just spray! The smell to this product is extremely subtle but the honey smell does come through and gives me the sense of healing based off Manuka Honey’s healing properties. The spray is gentle, soothing and cooling. The packaging is clean, easy to read and well designed. This product can be used as a relief after birth, after sex and even on haemorrhoids and is good value for money. Being a spray also eliminates the need to touch the area allowing better hygiene, healing and comfort. I love that this product uses all natural ingredients sourced locally and that they have third-party testing. Supporting local and encouraging a fair workforce is inspiring. I also love that they share their waste with their chickens! I thought that was very cute and a great way to recycle. There is great initiative shown in the ability for customers to have products refilled, reusing containers to avoid additional waste.

–Rebecca Nichols

Review Postpartum healing is no joke and I love that Coochie Mama’s spray feels like real relief in a bottle. It is soothing, gentle and full of natural goodness. It’s so comforting to have something safe and calming for those tender days. I really admire how this women-led, family-owned brand honours traditional Māori harvesting, uses organic and fair-trade ingredients and goes all-in on sustainability.

–Sophie Lavender

Coochie Mama – The Nude Alchemist
Coochie Mama Postpartum Spray offers soothing, natural relief for new mums experiencing stitches, bruising, swelling or tenderness during postpartum recovery. It provides targeted comfort ‘down there’ to help manage the unique challenges of healing.
Review What I like most about the Coochie Mama spray is how soothing and refreshing it feels after use. It has a light, pleasant scent that’s not overpowering and the natural ingredients give me peace of mind knowing its gentle. It provides a noticeable calming effect, especially during times of irritation. Overall, it feels like a self care ritual hat supports my body’s comfort and wellness. I’m particularly impressed by The Nude Alchemist’s commitment to using natural, ethically sourced ingredients and sustainable packaging. Their transparency in sharing where their ingredients come from and their efforts to reduce environmental impact show they really care about their customers and the planet. It’s encouraging to support a brand that not only focuses on high quality effective products but also prioritises community wellbeing.

–Nadeesha Carusi

Review I think the way they have designed this bottle is brilliant- such an easy way to apply by being able to turn the bottle upside down and just spray! The smell to this product is extremely subtle but the honey smell does come through and gives me the sense of healing based off Manuka Honey’s healing properties. The spray is gentle, soothing and cooling. The packaging is clean, easy to read and well designed. This product can be used as a relief after birth, after sex and even on haemorrhoids and is good value for money. Being a spray also eliminates the need to touch the area allowing better hygiene, healing and comfort. I love that this product uses all natural ingredients sourced locally and that they have third-party testing. Supporting local and encouraging a fair workforce is inspiring. I also love that they share their waste with their chickens! I thought that was very cute and a great way to recycle. There is great initiative shown in the ability for customers to have products refilled, reusing containers to avoid additional waste.

–Rebecca Nichols

Review Postpartum healing is no joke and I love that Coochie Mama’s spray feels like real relief in a bottle. It is soothing, gentle and full of natural goodness. It’s so comforting to have something safe and calming for those tender days. I really admire how this women-led, family-owned brand honours traditional Māori harvesting, uses organic and fair-trade ingredients and goes all-in on sustainability.

–Sophie Lavender

CLEAN + CONSCIOUS AWARDS 2025 PROUDLY PARTNERED WITH
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