CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
Eucalyptus Laundry Liquid – ecostore
FINALIST
Best Laundry Product 2026
$7.99
This concentrated formulation works in cold or warm water to lift out everyday dirt and stains. Eucalyptus oil refreshes and dispels odours. Made from plant and mineral-based ingredients. Contains no optical brighteners, phosphates or synthetic fragrances. Suitable for septic tank and greywater use.
Clean Ingredients / Materials
Formulated with excellent clean ingredients. Vegan. Cruelty free.
Ethical Practices
Ecostore applies a precautionary principle by seeking safer alternatives if there is any doubt about ingredient safety, assesses all ingredients against the Environmental Working Group (EWG) Skin Deep® Cosmetic Database and provides full ingredient transparency. The brand does not test products or ingredients on animals, requires the same from suppliers and ensures all products are vegetarian, with most being vegan. A formal supplier code of conduct sets minimum standards for ethics, human rights and environmental responsibility.
Sustainable Practices
Ecostore uses plant and mineral-based ingredients instead of petrochemicals, manufactures bottles from a mix of sugar plastic derived from renewable sugarcane and recycled plastic and offers bulk and refill options to reduce plastic waste. The brand is Toitū net carbonzero certified, with its factory and operations balancing emissions and holds B-Corp certification for high standards of social corporate responsibility. Packaging is designed to be recyclable, with clear targets to achieve 100% kerbside recyclability.
Social Impact
Ecostore publicly discloses all organisations that have received donations, offers an Employee Assistance Programme to support team members and their immediate families and maintains Equal Opportunities & Anti-discrimination Policies in its Employee Handbook. The brand runs a 10-week MOXIE work placement for young people with disabilities, resulting in permanent hires and achieved B-Corp certification in 2021 for meeting high standards of social corporate responsibility.
Product Reviews by Experts
What I liked most was how well it cleaned while still being a gentle and lower tox option. It lifted out everyday dirt easily. The eucalyptus comes from real essential oil rather than a synthetic fragrance, so the washing smells genuinely fresh, and I liked that it works just as well in a cold wash, which is better for energy use too. The ingredients are mostly plant and mineral based with no optical brighteners or phosphates, and being safe for septic and greywater systems, it is a good everyday laundry choice that is easy to get hold of. What impressed me most is how thoroughly Ecostore backs up its claims with real certification and transparency, from listing every ingredient to B Corp, Toitū net carbonzero and Eco Choice Aotearoa, which reflect a real commitment to making better products. What I liked most is their focus on cutting plastic, from refill and bulk options to bottles made from sugarcane and recycled plastic. Their social efforts stood out too, including inclusive hiring and the MOXIE work placements for young people with disabilities, which show a brand working hard to do right by people as well as the planet.
What I liked most about this laundry liquid was that it delivered reliable cleaning results while keeping the ingredient list much simpler than many conventional laundry detergents. It washed everyday clothing well, left fabrics feeling fresh and clean, and the eucalyptus scent was light and pleasant rather than overpowering. I also found it easy to use, with no residue left on clothing. It is clear that sustainability and ethical responsibility have been thoughtfully integrated into every aspect of this brand. I really value their commitment to full ingredient transparency, carefully selecting safer ingredients, and producing plant and mineral based products that reduce environmental impact. Their investment in carbon neutral manufacturing, refill options, recyclable packaging, and internationally recognised certifications demonstrates that sustainability is backed by action rather than marketing. I also admire their support for responsible sourcing, community initiatives, and creating meaningful employment opportunities, showing a genuine commitment to both people and the planet.
I love that the product is easy to use with the cap measurements. It washes our clothes really well. It does not leave any residue on our clothes. It doesn’t have a super strong smell which I like. It is easy to access and purchase. I am impressed with their use of the EEG database when looking into ingredients. And that the company actively avoids any GE/GMO crops in regards to these ingredients. I love that their packaging can be recycled. Also their partnership with Eco Choice Aotearoa for environmental reasons. And I really like to see that the company gives their employees access to EAP and that they are providing MOXIE work placements. I think that’s incredible.
Eucalyptus Laundry Liquid – ecostore
$7.99
What I liked most was how well it cleaned while still being a gentle and lower tox option. It lifted out everyday dirt easily. The eucalyptus comes from real essential oil rather than a synthetic fragrance, so the washing smells genuinely fresh, and I liked that it works just as well in a cold wash, which is better for energy use too. The ingredients are mostly plant and mineral based with no optical brighteners or phosphates, and being safe for septic and greywater systems, it is a good everyday laundry choice that is easy to get hold of. What impressed me most is how thoroughly Ecostore backs up its claims with real certification and transparency, from listing every ingredient to B Corp, Toitū net carbonzero and Eco Choice Aotearoa, which reflect a real commitment to making better products. What I liked most is their focus on cutting plastic, from refill and bulk options to bottles made from sugarcane and recycled plastic. Their social efforts stood out too, including inclusive hiring and the MOXIE work placements for young people with disabilities, which show a brand working hard to do right by people as well as the planet. What I liked most about this laundry liquid was that it delivered reliable cleaning results while keeping the ingredient list much simpler than many conventional laundry detergents. It washed everyday clothing well, left fabrics feeling fresh and clean, and the eucalyptus scent was light and pleasant rather than overpowering. I also found it easy to use, with no residue left on clothing. It is clear that sustainability and ethical responsibility have been thoughtfully integrated into every aspect of this brand. I really value their commitment to full ingredient transparency, carefully selecting safer ingredients, and producing plant and mineral based products that reduce environmental impact. Their investment in carbon neutral manufacturing, refill options, recyclable packaging, and internationally recognised certifications demonstrates that sustainability is backed by action rather than marketing. I also admire their support for responsible sourcing, community initiatives, and creating meaningful employment opportunities, showing a genuine commitment to both people and the planet. I love that the product is easy to use with the cap measurements. It washes our clothes really well. It does not leave any residue on our clothes. It doesn’t have a super strong smell which I like. It is easy to access and purchase. I am impressed with their use of the EEG database when looking into ingredients. And that the company actively avoids any GE/GMO crops in regards to these ingredients. I love that their packaging can be recycled. Also their partnership with Eco Choice Aotearoa for environmental reasons. And I really like to see that the company gives their employees access to EAP and that they are providing MOXIE work placements. I think that’s incredible. This concentrated formulation works in cold or warm water to lift out everyday dirt and stains. Eucalyptus oil refreshes and dispels odours. Made from plant and mineral-based ingredients. Contains no optical brighteners, phosphates or synthetic fragrances. Suitable for septic tank and greywater use.
Categories: Best Laundry Product 2026
$7.99
What I liked most was how well it cleaned while still being a gentle and lower tox option. It lifted out everyday dirt easily. The eucalyptus comes from real essential oil rather than a synthetic fragrance, so the washing smells genuinely fresh, and I liked that it works just as well in a cold wash, which is better for energy use too. The ingredients are mostly plant and mineral based with no optical brighteners or phosphates, and being safe for septic and greywater systems, it is a good everyday laundry choice that is easy to get hold of. What impressed me most is how thoroughly Ecostore backs up its claims with real certification and transparency, from listing every ingredient to B Corp, Toitū net carbonzero and Eco Choice Aotearoa, which reflect a real commitment to making better products. What I liked most is their focus on cutting plastic, from refill and bulk options to bottles made from sugarcane and recycled plastic. Their social efforts stood out too, including inclusive hiring and the MOXIE work placements for young people with disabilities, which show a brand working hard to do right by people as well as the planet. What I liked most about this laundry liquid was that it delivered reliable cleaning results while keeping the ingredient list much simpler than many conventional laundry detergents. It washed everyday clothing well, left fabrics feeling fresh and clean, and the eucalyptus scent was light and pleasant rather than overpowering. I also found it easy to use, with no residue left on clothing. It is clear that sustainability and ethical responsibility have been thoughtfully integrated into every aspect of this brand. I really value their commitment to full ingredient transparency, carefully selecting safer ingredients, and producing plant and mineral based products that reduce environmental impact. Their investment in carbon neutral manufacturing, refill options, recyclable packaging, and internationally recognised certifications demonstrates that sustainability is backed by action rather than marketing. I also admire their support for responsible sourcing, community initiatives, and creating meaningful employment opportunities, showing a genuine commitment to both people and the planet. I love that the product is easy to use with the cap measurements. It washes our clothes really well. It does not leave any residue on our clothes. It doesn’t have a super strong smell which I like. It is easy to access and purchase. I am impressed with their use of the EEG database when looking into ingredients. And that the company actively avoids any GE/GMO crops in regards to these ingredients. I love that their packaging can be recycled. Also their partnership with Eco Choice Aotearoa for environmental reasons. And I really like to see that the company gives their employees access to EAP and that they are providing MOXIE work placements. I think that’s incredible. This concentrated formulation works in cold or warm water to lift out everyday dirt and stains. Eucalyptus oil refreshes and dispels odours. Made from plant and mineral-based ingredients. Contains no optical brighteners, phosphates or synthetic fragrances. Suitable for septic tank and greywater use.
Categories: Best Laundry Product 2026
What I liked most was how well it cleaned while still being a gentle and lower tox option. It lifted out everyday dirt easily. The eucalyptus comes from real essential oil rather than a synthetic fragrance, so the washing smells genuinely fresh, and I liked that it works just as well in a cold wash, which is better for energy use too. The ingredients are mostly plant and mineral based with no optical brighteners or phosphates, and being safe for septic and greywater systems, it is a good everyday laundry choice that is easy to get hold of. What impressed me most is how thoroughly Ecostore backs up its claims with real certification and transparency, from listing every ingredient to B Corp, Toitū net carbonzero and Eco Choice Aotearoa, which reflect a real commitment to making better products. What I liked most is their focus on cutting plastic, from refill and bulk options to bottles made from sugarcane and recycled plastic. Their social efforts stood out too, including inclusive hiring and the MOXIE work placements for young people with disabilities, which show a brand working hard to do right by people as well as the planet. What I liked most about this laundry liquid was that it delivered reliable cleaning results while keeping the ingredient list much simpler than many conventional laundry detergents. It washed everyday clothing well, left fabrics feeling fresh and clean, and the eucalyptus scent was light and pleasant rather than overpowering. I also found it easy to use, with no residue left on clothing. It is clear that sustainability and ethical responsibility have been thoughtfully integrated into every aspect of this brand. I really value their commitment to full ingredient transparency, carefully selecting safer ingredients, and producing plant and mineral based products that reduce environmental impact. Their investment in carbon neutral manufacturing, refill options, recyclable packaging, and internationally recognised certifications demonstrates that sustainability is backed by action rather than marketing. I also admire their support for responsible sourcing, community initiatives, and creating meaningful employment opportunities, showing a genuine commitment to both people and the planet. I love that the product is easy to use with the cap measurements. It washes our clothes really well. It does not leave any residue on our clothes. It doesn’t have a super strong smell which I like. It is easy to access and purchase. I am impressed with their use of the EEG database when looking into ingredients. And that the company actively avoids any GE/GMO crops in regards to these ingredients. I love that their packaging can be recycled. Also their partnership with Eco Choice Aotearoa for environmental reasons. And I really like to see that the company gives their employees access to EAP and that they are providing MOXIE work placements. I think that’s incredible. Eucalyptus Laundry Liquid – ecostore
This concentrated formulation works in cold or warm water to lift out everyday dirt and stains. Eucalyptus oil refreshes and dispels odours. Made from plant and mineral-based ingredients. Contains no optical brighteners, phosphates or synthetic fragrances. Suitable for septic tank and greywater use.
Categories: Best Laundry Product 2026
What I liked most was how well it cleaned while still being a gentle and lower tox option. It lifted out everyday dirt easily. The eucalyptus comes from real essential oil rather than a synthetic fragrance, so the washing smells genuinely fresh, and I liked that it works just as well in a cold wash, which is better for energy use too. The ingredients are mostly plant and mineral based with no optical brighteners or phosphates, and being safe for septic and greywater systems, it is a good everyday laundry choice that is easy to get hold of. What impressed me most is how thoroughly Ecostore backs up its claims with real certification and transparency, from listing every ingredient to B Corp, Toitū net carbonzero and Eco Choice Aotearoa, which reflect a real commitment to making better products. What I liked most is their focus on cutting plastic, from refill and bulk options to bottles made from sugarcane and recycled plastic. Their social efforts stood out too, including inclusive hiring and the MOXIE work placements for young people with disabilities, which show a brand working hard to do right by people as well as the planet. What I liked most about this laundry liquid was that it delivered reliable cleaning results while keeping the ingredient list much simpler than many conventional laundry detergents. It washed everyday clothing well, left fabrics feeling fresh and clean, and the eucalyptus scent was light and pleasant rather than overpowering. I also found it easy to use, with no residue left on clothing. It is clear that sustainability and ethical responsibility have been thoughtfully integrated into every aspect of this brand. I really value their commitment to full ingredient transparency, carefully selecting safer ingredients, and producing plant and mineral based products that reduce environmental impact. Their investment in carbon neutral manufacturing, refill options, recyclable packaging, and internationally recognised certifications demonstrates that sustainability is backed by action rather than marketing. I also admire their support for responsible sourcing, community initiatives, and creating meaningful employment opportunities, showing a genuine commitment to both people and the planet. I love that the product is easy to use with the cap measurements. It washes our clothes really well. It does not leave any residue on our clothes. It doesn’t have a super strong smell which I like. It is easy to access and purchase. I am impressed with their use of the EEG database when looking into ingredients. And that the company actively avoids any GE/GMO crops in regards to these ingredients. I love that their packaging can be recycled. Also their partnership with Eco Choice Aotearoa for environmental reasons. And I really like to see that the company gives their employees access to EAP and that they are providing MOXIE work placements. I think that’s incredible.You Might Also Like