What our experts say...
I like that this mascara separates the lashes well, and is dark. Eye of Horus are approved by Choose Cruelty Free, and huge animal advocates, which I resonate with personally. Their products are a testament to the fact that we don’t need to test on animals to have glamour, beauty, and choice. I also appreciate that they cater to a vegan audience, and use recycled, cardboard packaging, and are conscious throughout their business practice and operations.
– Neha Hobson
I love how black and full this mascara makes my lashes. It doesn’t smudge or flake throughout the day but it’s easy to remove in the evenings. LOVE! I love the ethics behind this brand. It’s clear that they have considered every part of their production process from ingredients, packaging and transport right through to other factors like how they can support charities and organisations.
This beautiful mascara was a huge favourite of mine during last year’s Awards, and again this year. This is non-toxic makeup at it’s best: I love the shape of the wand – being curved, it means I often only need to apply the mascara once or twice to my lashes in one go. My lashes look longer and more voluminous when wearing it. The mascara stays in place all day long and is easy to remove at the end of the day. I’m a big fan of Eye of Horus and their efforts to produce sustainable, ethical, non-toxic makeup products that truly work.
This mascara literally has a magic wand, I’ve never used anything so good. With a curve in it, it perfectly curls your lashes up as you apply, keeping all lashes separate. It holds the mascara product along the sides of the brush, so if you want a bolder look, you just slightly tilt the wand as you brush your lashes and a thicker amount is applied. Easy to do both natural and bold looks without having to wait to apply extra coats. LOVE.
– Emily Fletcher