2026 Winners Announced

Super-Plush, Forest-Loving, FSC Certified Bamboo Toilet Paper – Joonya

GOLD + EDITOR'S CHOICE
Best Natural Bathroom Product 2025

$65.00

Luxurious, forest-friendly, non-toxic bamboo toilet paper. Gentle on skin and environmentally conscious. Free from chlorine, dyes and perfumes. Made from premium, responsibly sourced FSC® certified bamboo pulp, ensuring safe use for families.

Made from responsibly sourced Forest Stewardship Council Certified bamboo pulp.
Joonya offers a direct-to-consumer bulk model for premium toilet paper (TP) at an affordable price. All TP components are plastic-free and biodegradable, including wrappers, outer cartons, rolls and kraft brown packing tape. The brand is 100% animal test-free and vegan certified by PETA, prioritising ethical practices. The brand’s non-toxic TP is tested for safety, ensuring it is free from harmful substances such as lead, mercury, cadmium, chromium, chlorine and PFAS, with SGS testing conducted in 2024. The product is also responsibly made in China.
Joonya toilet paper is made from responsibly sourced Forest Stewardship Council ® certified bamboo pulp. It features six eco-luxe nature-inspired prints that complement any bathroom décor or colour palette. All materials, including wrappers, outer cartons, rolls and kraft brown packing tape, are plastic-free and biodegradable.
Joonya offers 48 double-length rolls with 370 sheets each, lasting significantly longer. For every subscription order placed with trees.org, one tree is planted, totaling 76,291 trees. Their direct-to-consumer bulk model provides premium toilet paper at an affordable price, while the brand's TP is FSC® Certified, adhering to strict environmental and social standards. In 2025, Joonya donated over $50,000 in essentials to Share the Dignity and Ruah, assisting the most vulnerable populations.

Product Reviews by Experts


What really stood out to me was how soft and strong the rolls are- they truly live up to the “super-plush” claim. The double-length design means fewer roll changes, which is great for busy households. I love that every part of the packaging is plastic-free and biodegradable. It’s rare to find a toilet paper that’s gentle on skin, kind to the planet and actually looks beautiful in the bathroom- and this brand has done that! Their packaging and messaging is also super clear to allow customers all of their information easily! Joonya has clearly gone above and beyond to create a product that’s both functional and deeply thoughtful. The use of FSC-certified bamboo helps reduce deforestation, and their commitment to being 100% plastic-free- right down to the packing tape- is impressive! I also appreciate their tree-planting initiative and donations to organisations like Share the Dignity. It’s clear they’re creating meaningful change.


What I like most about using this product is how soft and gentle it feels while still being durable and long-lasting. The double-length rolls mean less frequent restocking, which is incredibly convenient for a busy household. I also love the beautifully designed eco-luxe wrappers that actually elevate the look of the bathroom, making them feel more like a thoughtful home detail than a necessity. Knowing it’s made from responsibly sourced bamboo and is completely plastic-free gives me peace of mind that I’m making a healthier, more sustainable choice for my family and the planet. Joonya’s commitment to ethical and sustainable practices stands out through their thoughtful approach to every stage of production, from using FSC-certified bamboo to ensuring their entire product and packaging is plastic-free and biodegradable. Their transparency around safety, including third-party testing for toxins like PFAS and heavy metals, shows a genuine dedication to consumer health. I appreciate that they go beyond environmental impact by also supporting social causes, like planting a tree for every subscription order and donating essential items to organisations helping vulnerable communities. Their focus on both environmental and social responsibility makes their mission feel truly holistic and meaningful.


What I loved most about the Joonya Super-Plush Bamboo Toilet Paper was how incredibly soft and gentle it felt, without compromising on strength. It didn’t tear or shred easily like some eco options can and the quality really stood out with every use. The rolls are thick, durable and comfortable, making it a reliable everyday essential. Plus, the packaging is beautifully designed, thoughtful, eye catching and eco-conscious. It’s the kind of product that proves you don’t have to sacrifice quality for sustainability What stands out to me about Joonya is their genuine commitment to creating a product that’s both high-quality and deeply considered from an environmental and ethical perspective. Using FSC certified bamboo instead of trees and ensuring every part of the packaging is plastic-free and biodegradable. This shows real care for the planet. I also value their focus on health, with third-party testing confirming their toilet paper is free from harmful toxins like PFAS and heavy metals. Their direct to consumer model keeps it affordable without compromising on softness or durability and their donations to organisations like Share the Dignity and Ruah highlight a strong dedication to giving back. It’s a beautiful balance of performance, sustainability and purpose.

Super-Plush, Forest-Loving, FSC Certified Bamboo Toilet Paper – Joonya
$65.00
Review What really stood out to me was how soft and strong the rolls are- they truly live up to the “super-plush” claim. The double-length design means fewer roll changes, which is great for busy households. I love that every part of the packaging is plastic-free and biodegradable. It’s rare to find a toilet paper that’s gentle on skin, kind to the planet and actually looks beautiful in the bathroom- and this brand has done that! Their packaging and messaging is also super clear to allow customers all of their information easily! Joonya has clearly gone above and beyond to create a product that’s both functional and deeply thoughtful. The use of FSC-certified bamboo helps reduce deforestation, and their commitment to being 100% plastic-free- right down to the packing tape- is impressive! I also appreciate their tree-planting initiative and donations to organisations like Share the Dignity. It’s clear they’re creating meaningful change.

–Sara Gordon

Review What I like most about using this product is how soft and gentle it feels while still being durable and long-lasting. The double-length rolls mean less frequent restocking, which is incredibly convenient for a busy household. I also love the beautifully designed eco-luxe wrappers that actually elevate the look of the bathroom, making them feel more like a thoughtful home detail than a necessity. Knowing it’s made from responsibly sourced bamboo and is completely plastic-free gives me peace of mind that I’m making a healthier, more sustainable choice for my family and the planet. Joonya’s commitment to ethical and sustainable practices stands out through their thoughtful approach to every stage of production, from using FSC-certified bamboo to ensuring their entire product and packaging is plastic-free and biodegradable. Their transparency around safety, including third-party testing for toxins like PFAS and heavy metals, shows a genuine dedication to consumer health. I appreciate that they go beyond environmental impact by also supporting social causes, like planting a tree for every subscription order and donating essential items to organisations helping vulnerable communities. Their focus on both environmental and social responsibility makes their mission feel truly holistic and meaningful.

–Amelia Davatzis

Review What I loved most about the Joonya Super-Plush Bamboo Toilet Paper was how incredibly soft and gentle it felt, without compromising on strength. It didn’t tear or shred easily like some eco options can and the quality really stood out with every use. The rolls are thick, durable and comfortable, making it a reliable everyday essential. Plus, the packaging is beautifully designed, thoughtful, eye catching and eco-conscious. It’s the kind of product that proves you don’t have to sacrifice quality for sustainability What stands out to me about Joonya is their genuine commitment to creating a product that’s both high-quality and deeply considered from an environmental and ethical perspective. Using FSC certified bamboo instead of trees and ensuring every part of the packaging is plastic-free and biodegradable. This shows real care for the planet. I also value their focus on health, with third-party testing confirming their toilet paper is free from harmful toxins like PFAS and heavy metals. Their direct to consumer model keeps it affordable without compromising on softness or durability and their donations to organisations like Share the Dignity and Ruah highlight a strong dedication to giving back. It’s a beautiful balance of performance, sustainability and purpose.

–Zeynep Bakan

Luxurious, forest-friendly, non-toxic bamboo toilet paper. Gentle on skin and environmentally conscious. Free from chlorine, dyes and perfumes. Made from premium, responsibly sourced FSC® certified bamboo pulp, ensuring safe use for families.
$65.00
Review What really stood out to me was how soft and strong the rolls are- they truly live up to the “super-plush” claim. The double-length design means fewer roll changes, which is great for busy households. I love that every part of the packaging is plastic-free and biodegradable. It’s rare to find a toilet paper that’s gentle on skin, kind to the planet and actually looks beautiful in the bathroom- and this brand has done that! Their packaging and messaging is also super clear to allow customers all of their information easily! Joonya has clearly gone above and beyond to create a product that’s both functional and deeply thoughtful. The use of FSC-certified bamboo helps reduce deforestation, and their commitment to being 100% plastic-free- right down to the packing tape- is impressive! I also appreciate their tree-planting initiative and donations to organisations like Share the Dignity. It’s clear they’re creating meaningful change.

–Sara Gordon

Review What I like most about using this product is how soft and gentle it feels while still being durable and long-lasting. The double-length rolls mean less frequent restocking, which is incredibly convenient for a busy household. I also love the beautifully designed eco-luxe wrappers that actually elevate the look of the bathroom, making them feel more like a thoughtful home detail than a necessity. Knowing it’s made from responsibly sourced bamboo and is completely plastic-free gives me peace of mind that I’m making a healthier, more sustainable choice for my family and the planet. Joonya’s commitment to ethical and sustainable practices stands out through their thoughtful approach to every stage of production, from using FSC-certified bamboo to ensuring their entire product and packaging is plastic-free and biodegradable. Their transparency around safety, including third-party testing for toxins like PFAS and heavy metals, shows a genuine dedication to consumer health. I appreciate that they go beyond environmental impact by also supporting social causes, like planting a tree for every subscription order and donating essential items to organisations helping vulnerable communities. Their focus on both environmental and social responsibility makes their mission feel truly holistic and meaningful.

–Amelia Davatzis

Review What I loved most about the Joonya Super-Plush Bamboo Toilet Paper was how incredibly soft and gentle it felt, without compromising on strength. It didn’t tear or shred easily like some eco options can and the quality really stood out with every use. The rolls are thick, durable and comfortable, making it a reliable everyday essential. Plus, the packaging is beautifully designed, thoughtful, eye catching and eco-conscious. It’s the kind of product that proves you don’t have to sacrifice quality for sustainability What stands out to me about Joonya is their genuine commitment to creating a product that’s both high-quality and deeply considered from an environmental and ethical perspective. Using FSC certified bamboo instead of trees and ensuring every part of the packaging is plastic-free and biodegradable. This shows real care for the planet. I also value their focus on health, with third-party testing confirming their toilet paper is free from harmful toxins like PFAS and heavy metals. Their direct to consumer model keeps it affordable without compromising on softness or durability and their donations to organisations like Share the Dignity and Ruah highlight a strong dedication to giving back. It’s a beautiful balance of performance, sustainability and purpose.

–Zeynep Bakan

Luxurious, forest-friendly, non-toxic bamboo toilet paper. Gentle on skin and environmentally conscious. Free from chlorine, dyes and perfumes. Made from premium, responsibly sourced FSC® certified bamboo pulp, ensuring safe use for families.
Review What really stood out to me was how soft and strong the rolls are- they truly live up to the “super-plush” claim. The double-length design means fewer roll changes, which is great for busy households. I love that every part of the packaging is plastic-free and biodegradable. It’s rare to find a toilet paper that’s gentle on skin, kind to the planet and actually looks beautiful in the bathroom- and this brand has done that! Their packaging and messaging is also super clear to allow customers all of their information easily! Joonya has clearly gone above and beyond to create a product that’s both functional and deeply thoughtful. The use of FSC-certified bamboo helps reduce deforestation, and their commitment to being 100% plastic-free- right down to the packing tape- is impressive! I also appreciate their tree-planting initiative and donations to organisations like Share the Dignity. It’s clear they’re creating meaningful change.

–Sara Gordon

Review What I like most about using this product is how soft and gentle it feels while still being durable and long-lasting. The double-length rolls mean less frequent restocking, which is incredibly convenient for a busy household. I also love the beautifully designed eco-luxe wrappers that actually elevate the look of the bathroom, making them feel more like a thoughtful home detail than a necessity. Knowing it’s made from responsibly sourced bamboo and is completely plastic-free gives me peace of mind that I’m making a healthier, more sustainable choice for my family and the planet. Joonya’s commitment to ethical and sustainable practices stands out through their thoughtful approach to every stage of production, from using FSC-certified bamboo to ensuring their entire product and packaging is plastic-free and biodegradable. Their transparency around safety, including third-party testing for toxins like PFAS and heavy metals, shows a genuine dedication to consumer health. I appreciate that they go beyond environmental impact by also supporting social causes, like planting a tree for every subscription order and donating essential items to organisations helping vulnerable communities. Their focus on both environmental and social responsibility makes their mission feel truly holistic and meaningful.

–Amelia Davatzis

Review What I loved most about the Joonya Super-Plush Bamboo Toilet Paper was how incredibly soft and gentle it felt, without compromising on strength. It didn’t tear or shred easily like some eco options can and the quality really stood out with every use. The rolls are thick, durable and comfortable, making it a reliable everyday essential. Plus, the packaging is beautifully designed, thoughtful, eye catching and eco-conscious. It’s the kind of product that proves you don’t have to sacrifice quality for sustainability What stands out to me about Joonya is their genuine commitment to creating a product that’s both high-quality and deeply considered from an environmental and ethical perspective. Using FSC certified bamboo instead of trees and ensuring every part of the packaging is plastic-free and biodegradable. This shows real care for the planet. I also value their focus on health, with third-party testing confirming their toilet paper is free from harmful toxins like PFAS and heavy metals. Their direct to consumer model keeps it affordable without compromising on softness or durability and their donations to organisations like Share the Dignity and Ruah highlight a strong dedication to giving back. It’s a beautiful balance of performance, sustainability and purpose.

–Zeynep Bakan

Super-Plush, Forest-Loving, FSC Certified Bamboo Toilet Paper – Joonya
Luxurious, forest-friendly, non-toxic bamboo toilet paper. Gentle on skin and environmentally conscious. Free from chlorine, dyes and perfumes. Made from premium, responsibly sourced FSC® certified bamboo pulp, ensuring safe use for families.
Review What really stood out to me was how soft and strong the rolls are- they truly live up to the “super-plush” claim. The double-length design means fewer roll changes, which is great for busy households. I love that every part of the packaging is plastic-free and biodegradable. It’s rare to find a toilet paper that’s gentle on skin, kind to the planet and actually looks beautiful in the bathroom- and this brand has done that! Their packaging and messaging is also super clear to allow customers all of their information easily! Joonya has clearly gone above and beyond to create a product that’s both functional and deeply thoughtful. The use of FSC-certified bamboo helps reduce deforestation, and their commitment to being 100% plastic-free- right down to the packing tape- is impressive! I also appreciate their tree-planting initiative and donations to organisations like Share the Dignity. It’s clear they’re creating meaningful change.

–Sara Gordon

Review What I like most about using this product is how soft and gentle it feels while still being durable and long-lasting. The double-length rolls mean less frequent restocking, which is incredibly convenient for a busy household. I also love the beautifully designed eco-luxe wrappers that actually elevate the look of the bathroom, making them feel more like a thoughtful home detail than a necessity. Knowing it’s made from responsibly sourced bamboo and is completely plastic-free gives me peace of mind that I’m making a healthier, more sustainable choice for my family and the planet. Joonya’s commitment to ethical and sustainable practices stands out through their thoughtful approach to every stage of production, from using FSC-certified bamboo to ensuring their entire product and packaging is plastic-free and biodegradable. Their transparency around safety, including third-party testing for toxins like PFAS and heavy metals, shows a genuine dedication to consumer health. I appreciate that they go beyond environmental impact by also supporting social causes, like planting a tree for every subscription order and donating essential items to organisations helping vulnerable communities. Their focus on both environmental and social responsibility makes their mission feel truly holistic and meaningful.

–Amelia Davatzis

Review What I loved most about the Joonya Super-Plush Bamboo Toilet Paper was how incredibly soft and gentle it felt, without compromising on strength. It didn’t tear or shred easily like some eco options can and the quality really stood out with every use. The rolls are thick, durable and comfortable, making it a reliable everyday essential. Plus, the packaging is beautifully designed, thoughtful, eye catching and eco-conscious. It’s the kind of product that proves you don’t have to sacrifice quality for sustainability What stands out to me about Joonya is their genuine commitment to creating a product that’s both high-quality and deeply considered from an environmental and ethical perspective. Using FSC certified bamboo instead of trees and ensuring every part of the packaging is plastic-free and biodegradable. This shows real care for the planet. I also value their focus on health, with third-party testing confirming their toilet paper is free from harmful toxins like PFAS and heavy metals. Their direct to consumer model keeps it affordable without compromising on softness or durability and their donations to organisations like Share the Dignity and Ruah highlight a strong dedication to giving back. It’s a beautiful balance of performance, sustainability and purpose.

–Zeynep Bakan

CLEAN + CONSCIOUS AWARDS 2025 PROUDLY PARTNERED WITH
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