2026 Winners Announced

Girls Swimming Costume – Pure Earth Collection

FINALIST
Best Kids Apparel 2025

$74.00

Pure Earth Collection introduces the first organic swimwear for kids, featuring 98% organic cotton and 2% lycra. UPF 50+ protection is offered in sun-safe full sleeves and high-visibility colours for ages 0-10, safeguarding health and the planet from microplastic exposure.

Made from 98% organic cotton (GOTS certified) , 2% lycra.
Pure Earth Collection collaborates with a family-run factory in India known for its high ethical standards and Sedex approval. Additionally, their fabrics are GOTS certified, ensuring further ethical oversight throughout the supply chain.
Pure Earth Collection focuses on sustainability by creating products from natural, sustainably sourced and biodegradable materials. Its labels and packaging are made from organic cotton and printed with non-toxic inks free from harmful substances. Each product is designed for durability to minimise the need for replacements as children grow. Additionally, with every product sold, the brand supports the removal of plastics from shores and oceans through its Cleaner Oceans Pledge in partnership with Surfers Against Sewage.
Pure Earth Collection's social responsibility efforts include removing plastics from the oceans through its Cleaner Oceans Pledge in partnership with Surfers Against Sewage for every product sold. The brand supports charities by donating fabrics and items or gifting products for causes they are passionate about. Additionally, they provide flexible employment opportunities to empower women in building successful careers while raising their families.

Product Reviews by Experts


Knowing that it’s made almost entirely from organic cotton and not the typical synthetic swimwear fabrics, means my kids are protected not just from the sun, but also from exposure to micro-plastics. The full-length sleeves, high-visibility colours and UPF 50+ rating make it feel like a thoughtful blend of safety and sustainability and the material is surprisingly soft and breathable, even when wet. I’m especially impressed by their Cleaner Oceans Pledge, which directly contributes to removing plastics from the ocean with every purchase. Their use of biodegradable packaging and commitment to long-lasting design also reinforces a genuine mission to reduce environmental impact from start to finish.


I was impressed with the quality and thickness of this cossie for my daughter and the protection from the sun. My daughter loved the colour and the print and she cannot wait until the weather warms up to test it out at the beach. I especially am impressed the company provides Flexi working opportunities for females wanting a career and bringing up families- as a working Mum myself, I love this concept! I also loved the product packaging was made from organic cotton and can be reused.


I love the bright colours and how visible they are in the water. Also the designs are so cute, especially the little bow detail on the back. I am impressed that they are the world’s first organic swimwear brand. I also love that they support women to have successful careers while raising a family.

Girls Swimming Costume – Pure Earth Collection
$74.00
Review Knowing that it’s made almost entirely from organic cotton and not the typical synthetic swimwear fabrics, means my kids are protected not just from the sun, but also from exposure to micro-plastics. The full-length sleeves, high-visibility colours and UPF 50+ rating make it feel like a thoughtful blend of safety and sustainability and the material is surprisingly soft and breathable, even when wet. I’m especially impressed by their Cleaner Oceans Pledge, which directly contributes to removing plastics from the ocean with every purchase. Their use of biodegradable packaging and commitment to long-lasting design also reinforces a genuine mission to reduce environmental impact from start to finish.

–Keira Rumble

Review I was impressed with the quality and thickness of this cossie for my daughter and the protection from the sun. My daughter loved the colour and the print and she cannot wait until the weather warms up to test it out at the beach. I especially am impressed the company provides Flexi working opportunities for females wanting a career and bringing up families- as a working Mum myself, I love this concept! I also loved the product packaging was made from organic cotton and can be reused.

–Amy Campbell

Review I love the bright colours and how visible they are in the water. Also the designs are so cute, especially the little bow detail on the back. I am impressed that they are the world’s first organic swimwear brand. I also love that they support women to have successful careers while raising a family.

–Claire Karlson

Pure Earth Collection introduces the first organic swimwear for kids, featuring 98% organic cotton and 2% lycra. UPF 50+ protection is offered in sun-safe full sleeves and high-visibility colours for ages 0-10, safeguarding health and the planet from microplastic exposure.
$74.00
Review Knowing that it’s made almost entirely from organic cotton and not the typical synthetic swimwear fabrics, means my kids are protected not just from the sun, but also from exposure to micro-plastics. The full-length sleeves, high-visibility colours and UPF 50+ rating make it feel like a thoughtful blend of safety and sustainability and the material is surprisingly soft and breathable, even when wet. I’m especially impressed by their Cleaner Oceans Pledge, which directly contributes to removing plastics from the ocean with every purchase. Their use of biodegradable packaging and commitment to long-lasting design also reinforces a genuine mission to reduce environmental impact from start to finish.

–Keira Rumble

Review I was impressed with the quality and thickness of this cossie for my daughter and the protection from the sun. My daughter loved the colour and the print and she cannot wait until the weather warms up to test it out at the beach. I especially am impressed the company provides Flexi working opportunities for females wanting a career and bringing up families- as a working Mum myself, I love this concept! I also loved the product packaging was made from organic cotton and can be reused.

–Amy Campbell

Review I love the bright colours and how visible they are in the water. Also the designs are so cute, especially the little bow detail on the back. I am impressed that they are the world’s first organic swimwear brand. I also love that they support women to have successful careers while raising a family.

–Claire Karlson

Pure Earth Collection introduces the first organic swimwear for kids, featuring 98% organic cotton and 2% lycra. UPF 50+ protection is offered in sun-safe full sleeves and high-visibility colours for ages 0-10, safeguarding health and the planet from microplastic exposure.
Review Knowing that it’s made almost entirely from organic cotton and not the typical synthetic swimwear fabrics, means my kids are protected not just from the sun, but also from exposure to micro-plastics. The full-length sleeves, high-visibility colours and UPF 50+ rating make it feel like a thoughtful blend of safety and sustainability and the material is surprisingly soft and breathable, even when wet. I’m especially impressed by their Cleaner Oceans Pledge, which directly contributes to removing plastics from the ocean with every purchase. Their use of biodegradable packaging and commitment to long-lasting design also reinforces a genuine mission to reduce environmental impact from start to finish.

–Keira Rumble

Review I was impressed with the quality and thickness of this cossie for my daughter and the protection from the sun. My daughter loved the colour and the print and she cannot wait until the weather warms up to test it out at the beach. I especially am impressed the company provides Flexi working opportunities for females wanting a career and bringing up families- as a working Mum myself, I love this concept! I also loved the product packaging was made from organic cotton and can be reused.

–Amy Campbell

Review I love the bright colours and how visible they are in the water. Also the designs are so cute, especially the little bow detail on the back. I am impressed that they are the world’s first organic swimwear brand. I also love that they support women to have successful careers while raising a family.

–Claire Karlson

Girls Swimming Costume – Pure Earth Collection
Pure Earth Collection introduces the first organic swimwear for kids, featuring 98% organic cotton and 2% lycra. UPF 50+ protection is offered in sun-safe full sleeves and high-visibility colours for ages 0-10, safeguarding health and the planet from microplastic exposure.
Review Knowing that it’s made almost entirely from organic cotton and not the typical synthetic swimwear fabrics, means my kids are protected not just from the sun, but also from exposure to micro-plastics. The full-length sleeves, high-visibility colours and UPF 50+ rating make it feel like a thoughtful blend of safety and sustainability and the material is surprisingly soft and breathable, even when wet. I’m especially impressed by their Cleaner Oceans Pledge, which directly contributes to removing plastics from the ocean with every purchase. Their use of biodegradable packaging and commitment to long-lasting design also reinforces a genuine mission to reduce environmental impact from start to finish.

–Keira Rumble

Review I was impressed with the quality and thickness of this cossie for my daughter and the protection from the sun. My daughter loved the colour and the print and she cannot wait until the weather warms up to test it out at the beach. I especially am impressed the company provides Flexi working opportunities for females wanting a career and bringing up families- as a working Mum myself, I love this concept! I also loved the product packaging was made from organic cotton and can be reused.

–Amy Campbell

Review I love the bright colours and how visible they are in the water. Also the designs are so cute, especially the little bow detail on the back. I am impressed that they are the world’s first organic swimwear brand. I also love that they support women to have successful careers while raising a family.

–Claire Karlson

CLEAN + CONSCIOUS AWARDS 2025 PROUDLY PARTNERED WITH
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