Guna Natural – Attar Mitti Perfume Concentrate

According to Guna, this perfume oil smells like the wet earth after the first monsoon rain, known as ‘petrichor’. And somehow, it does! It has a lovely earthy, primordial, grounding scent, containing a blend of natural, ethically-sourced oils based on the founder’s Indian heritage, following Ayurvedic principles.

It’s incredibly inspiring and impressive that the brand ensures ingredient traceability by personally visiting farms and distilleries in India, with the founder pursuing a PhD in Anthropology focused on Indian perfume. I also love that the brand embodies elements of “history, mythology, culture, Ayurveda, adornment, kama, decolonisation and more” – they go well beyond skin deep!

–Kelley Sheenan

It’s strong and sensual and easy to apply. The scent is instantly focusing, and takes you straight into the body. I also like the bottle size. I also appreciate the focus on deep learning around cultural practices and sustainability.

–Alena Turley

Wow! This is the strongest and most distinctive perfume I’ve ever come across in my life! The fragrance is deep and woody and makes me think of India. I also love how it comes in a beautifully soft cloth bag. I just have to remember to keep it in there until I memorise the fragrance profile.

There’s a lot of research that goes into this little perfume and it’s a really heartwarming thing to find people who are as committed to their cultural heritage in overlooked parts of our lives.

–Ria Andriani