Clean + Conscious Awards 2023 Best Foundation - Kylie's Professional

Kylies Professional – Mineral Goddess Luxury Cream Foundation

RRP: $78.00

GOLD + EDITOR’S CHOICE

Kylie’s Professional Mineral Goddess Luxury Cream Foundation is a multifunctional skincare and foundation hybrid, delivering a flawless, dewy base. It offers sheer to full coverage, making it suitable for all skin types. Especially beneficial for dry or mature skin, it effectively hydrates and nourishes with natural ingredients.

Clean

Formulated with excellent clean ingredients, including organic jojoba oil and shea butter.

Ethical

Kylies Professional products are cruelty-free, not tested on animals and do not contain harmful or toxic ingredients, furthermore the ingredients are sourced from ethical companies. The brand holds certifications such as 'Safe Cosmetics Australia' and PETA, with products certified as toxic-free, made safe, cruelty-free, vegan and Australian allergy certified. The brand ensures that their products are made in countries with consistently high ethical standards, strict production and ingredient rules and transparent manufacturing processes. Their products are 98% made in Australia, while their pencils are made in Germany. Additionally, the brand utilizes certified organic ingredients where possible.

Sustainable

Kylies Professional has transitioned to recycled product packaging such as paper, glass, and recyclable plastic. They are also phasing out plastic when their existing packaging runs out and have introduced new aluminium packaging for their products. The brand offers recycling of their product packaging using Terracycle, refillable pressed and loose product options and a no box option for online orders. The brand's 98% Australian-made products save on transportation and help reduce their carbon footprint. Additionally, the brand utilizes extensive solar panels to fully cover their electricity needs and even feed excess back to the grid.

Responsible

Kylie's Professional is a brand that advocates for natural beauty and educating people on making healthy and safe choices. They have spoken at events, donated products and time to charities, and support the Breast Cancer Awareness Network Australia. Kylie's products are suitable for all skin types and shades and the brand encourages women to embrace their natural and inner beauty rather than turning to Botox or plastic surgery.

Product reviews from our experts…

Wow, this is like a natural second skin! This beautifully pigmented foundation adds the perfect amount of coverage and glow to my complexion. It blends out beautifully and can also be built up in areas where I require extra coverage. I start by applying it with my fingers to melt it into my skin and then tap over with a beauty sponge for a flawless finish. It is also a long lasting formula and after wearing it all day there was no sign of dryness, slipping or patchiness, it stayed (and slayed) all day!

I love that Kylie’s Professional doesn’t just claim to be vegan, cruelty free and ethical but they have gone to the effort to get the official certifications – this is not an easy task but by making the investment it proves how dedicated they are to these causes. But what I am most impressed by is how they advocate for natural beauty. In a world of filters, photoshop and cosmetic surgery to stay youthful, I love that they are flipping the script and creating quality products to enhance and embrace a woman’s natural beauty rather than trying to hide it.

–Marisa Robinson

Kylie’s Professional Mineral Goddess Luxury Cream foundation is an absolute joy to apply. The neat little stainless steel spoon means you can really control how much product you use. The foundation melts into your skin, blends beautifully, feels incredibly hydrating and has impressive staying power. This foundation is a stand out for mature skin, it does not sit in fine lines and wrinkles, it delivers a gentle luminous glow to your skin. Such a beautiful product that I will absolutely continue to use.

I’m most impressed by Kylie’s certifications, her commitment to ensure her products are made in countries with consistently high ethical standards, strict production and ingredient rules and transparent manufacturing processes. I also love that 98% of Kylies Professional products are locally made in Australia, reducing their carbon footprint.

–Amanda Ramsay

I like the full coverage that you get with just a small amount of this foundation. I am also impressed by the brands phasing out of plastic packaging and into aluminium which will be better for recycling.

–Catherine Jia

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