CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
Lift / Lengthen Mascara – Aleph Beauty
GOLD
Best Eye Makeup 2026
$65.00
Lift / Lengthen Mascara is a lash serum-infused clean mascara containing bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula. It is ophthalmologist tested and safe for daily wear.
Clean Ingredients / Materials
Formulated with excellent clean ingredients, including some organic ingredients. Microplastic free. Silicone free.
Ethical Practices
Aleph Beauty manufactures its products locally in Auckland, New Zealand at GMP certified facilities and is Leaping Bunny Certified. As a certified partner of the Plastic Soup Foundation’s "Beat the Microbead" campaign, all products carry the "Zero Plastic Inside" logo. The brand uses locally sourced ingredients such as BioActive Totarol™ from reclaimed Tōtara wood, ensuring minimal forest disturbance. Aleph has been a B-Corp member since 2023, upholding verified standards of social and environmental performance, accountability and transparency.
Sustainable Practices
Aleph has been a B-Corp member since 2023, meeting verified social and environmental standards. The brand operates the ReAleph Take-Back Program, enabling customers to return empty packaging for recycling or reuse, with over 11,000 units recycled through partners in Auckland and, in the United States, through Pact Collective. Most products are water-free to reduce packaging and resource use. Jars are made from recyclable glass and aluminium. Aleph also measures Scope 1 and 2 emissions using carbon accounting software.
Social Impact
Aleph partnered with Dress for Success to provide make-up services and products supporting unemployed and underemployed women. As the official makeup brand for Breast Cancer Cure New Zealand, the brand volunteered over 100 hours and donated products and services for fundraising fashion shows and the Tees for a Cure 2025 event, where all profits supported breast cancer research. Aleph also supported 12 restoration projects across Aotearoa New Zealand through Trees that Count.
Product Reviews by Experts
First up? The glass tube – so gorgeous and different. I’ve never seen that with a mascara. Next – the formula was exciting – makeup that moonlights as skincare, and I’m sold. It lifts and lengthens on contact, then the peptides and plant extracts go to work underneath. Better lashes tonight, stronger ones in a month. The brush is precise, it doesn’t flake, and it stays put all day and well into the night. Clever! They’ve done the unglamorous, verifiable work. B-Corp since 2023, so nothing is taken on trust. Zero Plastic Inside, plus ReAleph to take the empties back. The giving is concrete too. Dress for Success and Breast Cancer Cure NZ. One of the most complete ethics stories on this page.
I’ve loved wearing this mascara & will continue to do so. The packaging is beautiful, the wand is thoughtfully designed and the formula creates naturally defined lashes with impressive length and separation. I particularly loved how easy it was to apply, with the brush gripping each lash to create lift and definition without clumping. The result is lifted, defined lashes that wear beautifully throughout the day. Aleph Beauty is a brand that has genuinely captured my attention and I look forward to using more of their products. Beyond the exceptional product performance, I was particularly impressed by their authentic approach to inclusivity, both in the thoughtfully developed shade range and in the diverse representation showcased across their website and marketing. Their B Corp certification, ReAleph take-back program and long standing partnership with Dress for Success are equally impressive and I’m thrilled that they use organic ingredients in their products where possible.
This mascara really delivers on lift and definition while still feeling incredibly lightweight on the lashes. I loved that it built beautifully without clumping, stayed flake-free throughout the day, and gave a natural but polished finish. Knowing it’s also infused with ingredients that support lash health over time makes it feel like skincare and makeup in one. Aleph Beauty has clearly thought about sustainability from every angle. Being B Corp certified, completely microplastic-free, and running a genuine take-back program that has already recycled thousands of products really stood out. I also loved learning about their use of reclaimed native New Zealand totara wood in the formula and the ongoing support they provide to organisations like Dress for Success and Breast Cancer Cure. It feels like a brand that’s constantly looking for ways to do better.
Lift / Lengthen Mascara – Aleph Beauty
$65.00
First up? The glass tube – so gorgeous and different. I’ve never seen that with a mascara. Next – the formula was exciting – makeup that moonlights as skincare, and I’m sold. It lifts and lengthens on contact, then the peptides and plant extracts go to work underneath. Better lashes tonight, stronger ones in a month. The brush is precise, it doesn’t flake, and it stays put all day and well into the night. Clever! They’ve done the unglamorous, verifiable work. B-Corp since 2023, so nothing is taken on trust. Zero Plastic Inside, plus ReAleph to take the empties back. The giving is concrete too. Dress for Success and Breast Cancer Cure NZ. One of the most complete ethics stories on this page. I’ve loved wearing this mascara & will continue to do so. The packaging is beautiful, the wand is thoughtfully designed and the formula creates naturally defined lashes with impressive length and separation. I particularly loved how easy it was to apply, with the brush gripping each lash to create lift and definition without clumping. The result is lifted, defined lashes that wear beautifully throughout the day. Aleph Beauty is a brand that has genuinely captured my attention and I look forward to using more of their products. Beyond the exceptional product performance, I was particularly impressed by their authentic approach to inclusivity, both in the thoughtfully developed shade range and in the diverse representation showcased across their website and marketing. Their B Corp certification, ReAleph take-back program and long standing partnership with Dress for Success are equally impressive and I’m thrilled that they use organic ingredients in their products where possible. This mascara really delivers on lift and definition while still feeling incredibly lightweight on the lashes. I loved that it built beautifully without clumping, stayed flake-free throughout the day, and gave a natural but polished finish. Knowing it’s also infused with ingredients that support lash health over time makes it feel like skincare and makeup in one. Aleph Beauty has clearly thought about sustainability from every angle. Being B Corp certified, completely microplastic-free, and running a genuine take-back program that has already recycled thousands of products really stood out. I also loved learning about their use of reclaimed native New Zealand totara wood in the formula and the ongoing support they provide to organisations like Dress for Success and Breast Cancer Cure. It feels like a brand that’s constantly looking for ways to do better. Lift / Lengthen Mascara is a lash serum-infused clean mascara containing bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula. It is ophthalmologist tested and safe for daily wear.
Categories: Best Eye Makeup 2026
$65.00
First up? The glass tube – so gorgeous and different. I’ve never seen that with a mascara. Next – the formula was exciting – makeup that moonlights as skincare, and I’m sold. It lifts and lengthens on contact, then the peptides and plant extracts go to work underneath. Better lashes tonight, stronger ones in a month. The brush is precise, it doesn’t flake, and it stays put all day and well into the night. Clever! They’ve done the unglamorous, verifiable work. B-Corp since 2023, so nothing is taken on trust. Zero Plastic Inside, plus ReAleph to take the empties back. The giving is concrete too. Dress for Success and Breast Cancer Cure NZ. One of the most complete ethics stories on this page. I’ve loved wearing this mascara & will continue to do so. The packaging is beautiful, the wand is thoughtfully designed and the formula creates naturally defined lashes with impressive length and separation. I particularly loved how easy it was to apply, with the brush gripping each lash to create lift and definition without clumping. The result is lifted, defined lashes that wear beautifully throughout the day. Aleph Beauty is a brand that has genuinely captured my attention and I look forward to using more of their products. Beyond the exceptional product performance, I was particularly impressed by their authentic approach to inclusivity, both in the thoughtfully developed shade range and in the diverse representation showcased across their website and marketing. Their B Corp certification, ReAleph take-back program and long standing partnership with Dress for Success are equally impressive and I’m thrilled that they use organic ingredients in their products where possible. This mascara really delivers on lift and definition while still feeling incredibly lightweight on the lashes. I loved that it built beautifully without clumping, stayed flake-free throughout the day, and gave a natural but polished finish. Knowing it’s also infused with ingredients that support lash health over time makes it feel like skincare and makeup in one. Aleph Beauty has clearly thought about sustainability from every angle. Being B Corp certified, completely microplastic-free, and running a genuine take-back program that has already recycled thousands of products really stood out. I also loved learning about their use of reclaimed native New Zealand totara wood in the formula and the ongoing support they provide to organisations like Dress for Success and Breast Cancer Cure. It feels like a brand that’s constantly looking for ways to do better. Lift / Lengthen Mascara is a lash serum-infused clean mascara containing bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula. It is ophthalmologist tested and safe for daily wear.
Categories: Best Eye Makeup 2026
First up? The glass tube – so gorgeous and different. I’ve never seen that with a mascara. Next – the formula was exciting – makeup that moonlights as skincare, and I’m sold. It lifts and lengthens on contact, then the peptides and plant extracts go to work underneath. Better lashes tonight, stronger ones in a month. The brush is precise, it doesn’t flake, and it stays put all day and well into the night. Clever! They’ve done the unglamorous, verifiable work. B-Corp since 2023, so nothing is taken on trust. Zero Plastic Inside, plus ReAleph to take the empties back. The giving is concrete too. Dress for Success and Breast Cancer Cure NZ. One of the most complete ethics stories on this page. I’ve loved wearing this mascara & will continue to do so. The packaging is beautiful, the wand is thoughtfully designed and the formula creates naturally defined lashes with impressive length and separation. I particularly loved how easy it was to apply, with the brush gripping each lash to create lift and definition without clumping. The result is lifted, defined lashes that wear beautifully throughout the day. Aleph Beauty is a brand that has genuinely captured my attention and I look forward to using more of their products. Beyond the exceptional product performance, I was particularly impressed by their authentic approach to inclusivity, both in the thoughtfully developed shade range and in the diverse representation showcased across their website and marketing. Their B Corp certification, ReAleph take-back program and long standing partnership with Dress for Success are equally impressive and I’m thrilled that they use organic ingredients in their products where possible. This mascara really delivers on lift and definition while still feeling incredibly lightweight on the lashes. I loved that it built beautifully without clumping, stayed flake-free throughout the day, and gave a natural but polished finish. Knowing it’s also infused with ingredients that support lash health over time makes it feel like skincare and makeup in one. Aleph Beauty has clearly thought about sustainability from every angle. Being B Corp certified, completely microplastic-free, and running a genuine take-back program that has already recycled thousands of products really stood out. I also loved learning about their use of reclaimed native New Zealand totara wood in the formula and the ongoing support they provide to organisations like Dress for Success and Breast Cancer Cure. It feels like a brand that’s constantly looking for ways to do better. Lift / Lengthen Mascara – Aleph Beauty
Lift / Lengthen Mascara is a lash serum-infused clean mascara containing bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula. It is ophthalmologist tested and safe for daily wear.
Categories: Best Eye Makeup 2026
First up? The glass tube – so gorgeous and different. I’ve never seen that with a mascara. Next – the formula was exciting – makeup that moonlights as skincare, and I’m sold. It lifts and lengthens on contact, then the peptides and plant extracts go to work underneath. Better lashes tonight, stronger ones in a month. The brush is precise, it doesn’t flake, and it stays put all day and well into the night. Clever! They’ve done the unglamorous, verifiable work. B-Corp since 2023, so nothing is taken on trust. Zero Plastic Inside, plus ReAleph to take the empties back. The giving is concrete too. Dress for Success and Breast Cancer Cure NZ. One of the most complete ethics stories on this page. I’ve loved wearing this mascara & will continue to do so. The packaging is beautiful, the wand is thoughtfully designed and the formula creates naturally defined lashes with impressive length and separation. I particularly loved how easy it was to apply, with the brush gripping each lash to create lift and definition without clumping. The result is lifted, defined lashes that wear beautifully throughout the day. Aleph Beauty is a brand that has genuinely captured my attention and I look forward to using more of their products. Beyond the exceptional product performance, I was particularly impressed by their authentic approach to inclusivity, both in the thoughtfully developed shade range and in the diverse representation showcased across their website and marketing. Their B Corp certification, ReAleph take-back program and long standing partnership with Dress for Success are equally impressive and I’m thrilled that they use organic ingredients in their products where possible. This mascara really delivers on lift and definition while still feeling incredibly lightweight on the lashes. I loved that it built beautifully without clumping, stayed flake-free throughout the day, and gave a natural but polished finish. Knowing it’s also infused with ingredients that support lash health over time makes it feel like skincare and makeup in one. Aleph Beauty has clearly thought about sustainability from every angle. Being B Corp certified, completely microplastic-free, and running a genuine take-back program that has already recycled thousands of products really stood out. I also loved learning about their use of reclaimed native New Zealand totara wood in the formula and the ongoing support they provide to organisations like Dress for Success and Breast Cancer Cure. It feels like a brand that’s constantly looking for ways to do better.You Might Also Like