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Lust Minerals – Hyaluronic Acid Serum



The Lust Minerals Hyaluronic Acid Serum, with 97% Hyaluronate, is a powerful Australian product that retains 1000 times its weight in water. It enhances collagen levels and delivers instant hydration to all skin types.

Formulated with excellent clean ingredients, including hyaluronic acid.
Lust Minerals is an Australian-made and owned brand that values fair labour practices and prioritises using high-quality and ethical ingredients in their vegan, cruelty-free and eco-friendly products. They have a close relationship with their local manufacturers whose values align with theirs. Lust Minerals prides itself on providing cleaner, alternative beauty options and creating products that they can stand behind.
Lust Minerals has implemented several sustainability initiatives. They have replaced bubble wrap with biodegradable packing peanuts, plastic wrap with tissue paper and use only recyclable boxes for product packaging and shipping. They have also launched a sustainability program in partnership with TerraCycle, encouraging customers to return used beauty products to be recycled and have pledged to donate 330 trees per month to the non-profit environmental charity One Tree Planted to offset their carbon footprint as a brand and also that of their employees.
Lust Minerals supports charities and organisations at local, state and national levels and plans to partner with local charities on a regular basis by 2023. The brand has diverse employees in Australia and the Philippines and is committed to diversity and inclusion. Lust Minerals is currently expanding the shade range of its foundations to include a wider range of darker shades. In 2022, the brand donated items to Queensland flood victims, which inspired them to continue supporting communities in need.

Product reviews from our experts…


An instant drink of cold water for thirsty skin! A clear, lightweight serum that feels like water and absorbs instantly – leaving the skin noticeably hydrated and refreshed! Also the use of TerraCycle, supporting One Tree Planted and being vegan + cruelty-free is great to see!

–Neha Hobson


How glowy and hydrated my skin looks after using this product. The product seeps right into skin pores as soon as it’s applied! I also appreciated the BIODEGRADABLE PEANUT PACKAGING and the fact that you can just run it under the water and it melts…I was IMPRESSED!

–Catherine Jia


I enjoyed that the product has a straight to the point, simple ingredient list where hyaluronic acid is one of the top ingredients. It has no smell and sinks in quickly, it would be great for many skin types. I also enjoyed the simplistic, sleek packaging! It also sounds like the brand is quite forward thinking and always looking to improve their sustainability efforts.

–Erin Norden

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