2026 Winners Announced

Men’s Innate Energy – Cell Squared

GOLD
Best Performance Supplement 2025

$59.95

Men’s Innate Energy combines micronutrients from freeze-dried beef liver, kidney and spleen to enhance energy and recovery. Each serving contains Vitamin B12, Vitamin A, Selenium, Folate, Heme Iron, Copper and more, providing essential nutrients for optimal performance in men.

Made from excellent, clean, Certified organic ingredients.
Cell Squared promotes certified organic produce and has held ACO Organic Certification since before their first product launch in 2019. Their beef organ powders, including Organic Beef Spleen & Liver Capsules, are the only fully ACO Certified Organic powders available, ensuring no fillers or additives are present. Rigorous independent audits verify animal welfare standards, with cattle being grass-fed and finished on natural grasses without the use of harmful substances. Cell Squared adheres to meticulous testing practices and is the first brand to continuously conduct nutritional profile testing for their products. They ensure transparency in their offerings, which are free from any artificial additives and sourced from ethical partners. The brand is committed to Australian self-sufficiency, keeping all production processes local to promote job growth within the community.
Cell Squared utilises sustainable ingredients primarily derived from often discarded animal by-products, aiming to revitalise the popularity of nutrient-dense beef organs such as spleen and liver while reducing food waste. Committed to conscious agriculture, the brand sources its beef from Australian grasslands where cattle are raised with minimal human interaction and are fed on nutrient-rich pastures, partnering with farms that prioritise ethical, 100% grass-fed practices and ecological balance. Their packaging is fully recyclable, utilising materials like recycled boxes, eco wrap and biodegradable tape, while avoiding additional paper waste by not including personalised message cards. The amber bottles used for their products are also 100% recyclable.
Cell Squared, rooted in multi-generation traditional cattle farming, is dedicated to conscious and regenerative agriculture, focusing on practices that enhance soil health and ecosystem diversity. They have partnered with the non-profit organisation 'Soils For Life' to donate a percentage of sales towards promoting regenerative agricultural education and practices in Australia, where soil degradation is a pressing issue. Additionally, they sponsor female athletes such as Stephy Lee Cutting and support community events like breathwork workshops and charity food drives. The brand also provides free product bundles to individuals in need, particularly those facing health challenges and is committed to exploring future social initiatives that contribute meaningfully to their community.

Product Reviews by Experts


I enlisted the help of my brother to help me judge this one and his perspective is that it made a difference to his energy levels which is great to hear. My brother is the fittest guy I know and he never gets sick either so for him to take something and feel it’s given him even more energy- well that’s saying something! From a personal perspective one of the things I love about this product that is different to other beef organ blends is that it contains spleen. From my understanding the inclusion of spleen enables the body to better use the liver and kidney to do what the product intends- boost energy. The product being in capsules- as opposed to a powder- makes it easy for busy men to have in the morning on the go. I love that the product is not just grass fed but 100% grass finished and completely organic. Considering it is the only one on the market it is it shows Cell Squared’s commitment to provide a premium product that not only delivers nutrients to provide energy but that it does so without any pesticides harming the integrity of the product and the body. I find this very impressive given the additional lengths the brand has to go to and criteria they need to adhere to in order to provide such a high quality product!


The ingredients are exceptional and I love the quality of the product and the nutrient density it provides. The capsule is a much easier way to consume for those who don’t like the taste of organ products. I love how committed this brand is to quality, sourcing and regenerative environmental practices.


Weird personal story here, but when I was about 13 or 14 I bought a health program that I saw advertised in a martial arts magazine. The health program was called the ‘Spartan Health Program’ and the diet and exercise advice formed the foundation of how I have trained for the entire rest of my life, with great foundational advice! One of the only things I didn’t do, was have desiccated liver pills! So for me, this product was ace, it was the only thing I hadn’t done and while I like offal, my partner doesn’t so we don’t eat it much. This product is a great way to get in these wonderful nutrients without the stress or taste aversion that some people have. A great product. I love the regenerative farm focus, supporting organic farming, using parts of the animals that don’t always get utilised. There’s a lot to like!

Men’s Innate Energy – Cell Squared
$59.95
Review I enlisted the help of my brother to help me judge this one and his perspective is that it made a difference to his energy levels which is great to hear. My brother is the fittest guy I know and he never gets sick either so for him to take something and feel it’s given him even more energy- well that’s saying something! From a personal perspective one of the things I love about this product that is different to other beef organ blends is that it contains spleen. From my understanding the inclusion of spleen enables the body to better use the liver and kidney to do what the product intends- boost energy. The product being in capsules- as opposed to a powder- makes it easy for busy men to have in the morning on the go. I love that the product is not just grass fed but 100% grass finished and completely organic. Considering it is the only one on the market it is it shows Cell Squared’s commitment to provide a premium product that not only delivers nutrients to provide energy but that it does so without any pesticides harming the integrity of the product and the body. I find this very impressive given the additional lengths the brand has to go to and criteria they need to adhere to in order to provide such a high quality product!

–Georgia Nides

Review The ingredients are exceptional and I love the quality of the product and the nutrient density it provides. The capsule is a much easier way to consume for those who don’t like the taste of organ products. I love how committed this brand is to quality, sourcing and regenerative environmental practices.

–Shan Cooper

Review Weird personal story here, but when I was about 13 or 14 I bought a health program that I saw advertised in a martial arts magazine. The health program was called the ‘Spartan Health Program’ and the diet and exercise advice formed the foundation of how I have trained for the entire rest of my life, with great foundational advice! One of the only things I didn’t do, was have desiccated liver pills! So for me, this product was ace, it was the only thing I hadn’t done and while I like offal, my partner doesn’t so we don’t eat it much. This product is a great way to get in these wonderful nutrients without the stress or taste aversion that some people have. A great product. I love the regenerative farm focus, supporting organic farming, using parts of the animals that don’t always get utilised. There’s a lot to like!

–Josh Reid Jones

Men’s Innate Energy combines micronutrients from freeze-dried beef liver, kidney and spleen to enhance energy and recovery. Each serving contains Vitamin B12, Vitamin A, Selenium, Folate, Heme Iron, Copper and more, providing essential nutrients for optimal performance in men.
$59.95
Review I enlisted the help of my brother to help me judge this one and his perspective is that it made a difference to his energy levels which is great to hear. My brother is the fittest guy I know and he never gets sick either so for him to take something and feel it’s given him even more energy- well that’s saying something! From a personal perspective one of the things I love about this product that is different to other beef organ blends is that it contains spleen. From my understanding the inclusion of spleen enables the body to better use the liver and kidney to do what the product intends- boost energy. The product being in capsules- as opposed to a powder- makes it easy for busy men to have in the morning on the go. I love that the product is not just grass fed but 100% grass finished and completely organic. Considering it is the only one on the market it is it shows Cell Squared’s commitment to provide a premium product that not only delivers nutrients to provide energy but that it does so without any pesticides harming the integrity of the product and the body. I find this very impressive given the additional lengths the brand has to go to and criteria they need to adhere to in order to provide such a high quality product!

–Georgia Nides

Review The ingredients are exceptional and I love the quality of the product and the nutrient density it provides. The capsule is a much easier way to consume for those who don’t like the taste of organ products. I love how committed this brand is to quality, sourcing and regenerative environmental practices.

–Shan Cooper

Review Weird personal story here, but when I was about 13 or 14 I bought a health program that I saw advertised in a martial arts magazine. The health program was called the ‘Spartan Health Program’ and the diet and exercise advice formed the foundation of how I have trained for the entire rest of my life, with great foundational advice! One of the only things I didn’t do, was have desiccated liver pills! So for me, this product was ace, it was the only thing I hadn’t done and while I like offal, my partner doesn’t so we don’t eat it much. This product is a great way to get in these wonderful nutrients without the stress or taste aversion that some people have. A great product. I love the regenerative farm focus, supporting organic farming, using parts of the animals that don’t always get utilised. There’s a lot to like!

–Josh Reid Jones

Men’s Innate Energy combines micronutrients from freeze-dried beef liver, kidney and spleen to enhance energy and recovery. Each serving contains Vitamin B12, Vitamin A, Selenium, Folate, Heme Iron, Copper and more, providing essential nutrients for optimal performance in men.
Review I enlisted the help of my brother to help me judge this one and his perspective is that it made a difference to his energy levels which is great to hear. My brother is the fittest guy I know and he never gets sick either so for him to take something and feel it’s given him even more energy- well that’s saying something! From a personal perspective one of the things I love about this product that is different to other beef organ blends is that it contains spleen. From my understanding the inclusion of spleen enables the body to better use the liver and kidney to do what the product intends- boost energy. The product being in capsules- as opposed to a powder- makes it easy for busy men to have in the morning on the go. I love that the product is not just grass fed but 100% grass finished and completely organic. Considering it is the only one on the market it is it shows Cell Squared’s commitment to provide a premium product that not only delivers nutrients to provide energy but that it does so without any pesticides harming the integrity of the product and the body. I find this very impressive given the additional lengths the brand has to go to and criteria they need to adhere to in order to provide such a high quality product!

–Georgia Nides

Review The ingredients are exceptional and I love the quality of the product and the nutrient density it provides. The capsule is a much easier way to consume for those who don’t like the taste of organ products. I love how committed this brand is to quality, sourcing and regenerative environmental practices.

–Shan Cooper

Review Weird personal story here, but when I was about 13 or 14 I bought a health program that I saw advertised in a martial arts magazine. The health program was called the ‘Spartan Health Program’ and the diet and exercise advice formed the foundation of how I have trained for the entire rest of my life, with great foundational advice! One of the only things I didn’t do, was have desiccated liver pills! So for me, this product was ace, it was the only thing I hadn’t done and while I like offal, my partner doesn’t so we don’t eat it much. This product is a great way to get in these wonderful nutrients without the stress or taste aversion that some people have. A great product. I love the regenerative farm focus, supporting organic farming, using parts of the animals that don’t always get utilised. There’s a lot to like!

–Josh Reid Jones

Men’s Innate Energy – Cell Squared
Men’s Innate Energy combines micronutrients from freeze-dried beef liver, kidney and spleen to enhance energy and recovery. Each serving contains Vitamin B12, Vitamin A, Selenium, Folate, Heme Iron, Copper and more, providing essential nutrients for optimal performance in men.
Review I enlisted the help of my brother to help me judge this one and his perspective is that it made a difference to his energy levels which is great to hear. My brother is the fittest guy I know and he never gets sick either so for him to take something and feel it’s given him even more energy- well that’s saying something! From a personal perspective one of the things I love about this product that is different to other beef organ blends is that it contains spleen. From my understanding the inclusion of spleen enables the body to better use the liver and kidney to do what the product intends- boost energy. The product being in capsules- as opposed to a powder- makes it easy for busy men to have in the morning on the go. I love that the product is not just grass fed but 100% grass finished and completely organic. Considering it is the only one on the market it is it shows Cell Squared’s commitment to provide a premium product that not only delivers nutrients to provide energy but that it does so without any pesticides harming the integrity of the product and the body. I find this very impressive given the additional lengths the brand has to go to and criteria they need to adhere to in order to provide such a high quality product!

–Georgia Nides

Review The ingredients are exceptional and I love the quality of the product and the nutrient density it provides. The capsule is a much easier way to consume for those who don’t like the taste of organ products. I love how committed this brand is to quality, sourcing and regenerative environmental practices.

–Shan Cooper

Review Weird personal story here, but when I was about 13 or 14 I bought a health program that I saw advertised in a martial arts magazine. The health program was called the ‘Spartan Health Program’ and the diet and exercise advice formed the foundation of how I have trained for the entire rest of my life, with great foundational advice! One of the only things I didn’t do, was have desiccated liver pills! So for me, this product was ace, it was the only thing I hadn’t done and while I like offal, my partner doesn’t so we don’t eat it much. This product is a great way to get in these wonderful nutrients without the stress or taste aversion that some people have. A great product. I love the regenerative farm focus, supporting organic farming, using parts of the animals that don’t always get utilised. There’s a lot to like!

–Josh Reid Jones

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