
Non-toxic

Ethical

Sustainable

Responsible
What our experts say...
The soft texture of the mineral eye shadow was lovely on the skin, and felt very light and natural. Great to see a company that is conscious about business practices in terms of being child-labour free, environmentally-friendly, and trying to use organic ingredients too. Their contribution to Kiva is great too.
– Neha Hobson
The shade of this eyeshadow is very flattering and would work well for a wide range of skin tones. It can be worn as a light wash or built up for a more intense colour. It is also very easy to blend making it perfect for people from makeup newbies to pros. I love that MG Naturals has a strong focus on providing employment for mums and offering them the flexibility that is needed to juggle both home life and a family.
–Ash Quinn
This magical little pot of eyeshadow contains a subtle yet slightly sparkly and natural looking powder that perfectly suits my skin tone and eye colour (“taupe”). I love that it is titanium-free and that only a teeny amount is needed. It’s also non-messy and has staying power, despite being a loose powder. I also appreciate the brand’s efforts to use reusable and biodegradable packaging.
–Emma Freeman
I love how this eyeshadow is highly pigmented, long lasting and easily blendable. I really admire MG Naturals for how careful they are in their formulations and ingredient sourcing. It is really hard to find titanium dioxide free eyeshadow and I love that they only use mica which is ethically sourced.
– Emily Fletcher