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MG Naturals – Matte Eye Shadow


Formulated from excellent, non-toxic ingredients. Titanium dioxide-free.
MG Naturals is Australian made and use all Certified Organic ingredients where available. Only Mica from Malaysia is used as its certified child labour-free.
Glass packaging and biodegradable tubes are used for MG Naturals products. They offer refills and encourage the re-use of all containers. MG Naturals also use recycled paper for all printing purposes and reuse all boxes and packaging materials.
MG Naturals donate to Kiva each month and employ working mums whom they offer flexible working arrangements to.

What our experts say...

The soft texture of the mineral eye shadow was lovely on the skin, and felt very light and natural. Great to see a company that is conscious about business practices in terms of being child-labour free, environmentally-friendly, and trying to use organic ingredients too. Their contribution to Kiva is great too.

– Neha Hobson

The shade of this eyeshadow is very flattering and would work well for a wide range of skin tones. It can be worn as a light wash or built up for a more intense colour. It is also very easy to blend making it perfect for people from makeup newbies to pros. I love that MG Naturals has a strong focus on providing employment for mums and offering them the flexibility that is needed to juggle both home life and a family.

–Ash Quinn

This magical little pot of eyeshadow contains a subtle yet slightly sparkly and natural looking powder that perfectly suits my skin tone and eye colour (“taupe”). I love that it is titanium-free and that only a teeny amount is needed. It’s also non-messy and has staying power, despite being a loose powder. I also appreciate the brand’s efforts to use reusable and biodegradable packaging.

–Emma Freeman

I love how this eyeshadow is highly pigmented, long lasting and easily blendable. I really admire MG Naturals for how careful they are in their formulations and ingredient sourcing. It is really hard to find titanium dioxide free eyeshadow and I love that they only use mica which is ethically sourced.

– Emily Fletcher

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