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Mimi Haircare for Kids – Mimi Kids Hair Wash


Formulated from excellent non-toxic ingredients.
MIMI has an ethical responsibility to make products for kids that are safe and that parents can trust. The brand's mission is to support parents with the information and education they need to make informed purchase decisions for their kids. Products are made of 100% natural ingredients. Furthermore they formulate and manufacture products in Australia using the best quality, sustainably sourced ingredients. MIMI products are vegan and cruelty free.
MIMI operates as a 'paperless' office, ensuring that their business operates digitally where possible. The zero-waste workplace uses reusable cups, containers, bags and food wrappers. Furthermore they offer remote working to their employees to reduce emissions and promote a more balanced lifestyle. Products are made of 100% natural ingredients that are non-toxic and vegan. The ingredients used are sourced from sustainable suppliers in Australia. MIMI hair brushes and Lego, are made from ABS plastic which is nontoxic and 100% recyclable. Bottles are made of HDPE plastic which gives off no harmful fumes into the environment. HDPE is also non-toxic and does not contain BPA, phthalates, heavy metals, or allergens. HDPE is commonly recycled and made into composite wood or plastic lumber.
MIMI has a passion to empower kids with healthy self- care habits that enable them to care for their own hair. The enduring feeling is one of achievement and empowerment. Kids gain independence and parents are teaching self care, while at the same time making a responsible choice for the environment.

What our experts say...


I love the branding of MIMI products and feel like these really stood out and that the kids were excited to use. The scents were perfect as well and not overpowering, the detangler spray was divine and very much appreciated on my little one’s wild curly hair. When having a deep dive look at the brand I liked that they have a designated section for customers to learn about their planet loving practices while also educating them around the why of their choices for packaging material – as not all plastics are created equally.

–Lee Sutherland


The MIMI Kids hair wash comes in an easy to use pump bottle so the kids can use it themselves. The wash does not create lather and is not designed to. I love that wash is easy to rinse out. I also love that MIMI Haircare is committed to creating products that are 100% natural.

–Fiona Morouco


I love that this isn’t a multi purpose product but is quite specifically a ‘hair wash’ – because kids only need the wash and the detangler. This brand has really thoughtfully considered every aspect of sustainability and social responsibility. It’s important for me to be able to trust a brand, and I feel like this brand has mine and my kids best interests at heart.

–Veronica Milsom

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