2026 Winners Announced

Mitzi Mascara – Eco By Sonya

BRONZE
Best Eye Makeup 2026

$50.00

Mitzi Mascara is formulated with clean ingredients to deliver dramatic deep root lift and defined lash separation without irritation. Its intense, smudge-resistant pigment is gentle on sensitive eyes. Ophthalmologically tested and free from nasty additives.

Formulated with excellent clean ingredients. Vegan. Suitable for sensitive eyes.
Eco by Sonya requires principal ingredients to do no harm to skin, people or the planet and ensures all ingredients are sustainably and responsibly farmed. The brand considers the entire lifecycle of each ingredient, including its origin, the people who grow it and its impact on local communities. Eco by Sonya is Certified Organic under Australian Government Organic and Biodynamic Standards, guaranteeing ingredients are non-GMO, with no synthetics, herbicides, pesticides, or animal testing. Furthermore, wherever possible Australian suppliers are prioritised.
Eco by Sonya uses packaging made from glass, sugar-cane plastic produced in a carbon-neutral, solar-powered Australian facility and post-consumer recycled materials. Its office and warehouse operate on solar power and the brand is moving towards being paperless. All shipping boxes and packaging paper are biodegradable and made from recycled materials. They also participate in a reforestation program, planting trees with purchases and offsetting remaining carbon emissions through Australian native reforestation projects.
Eco by Sonya supports a wide range of charities, causes and individuals, primarily through its Miracle Made Foundation, a not-for-profit initiative that directs 100% of profits from selected products—Hand & Nail Cream, custom-designed oversized tea towels and Cleansing Puffs—back into the community. All proceeds and donations currently support victims of domestic violence, the homeless community and palliative care comfort boxes delivered directly to hospitals. The Foundation operates with zero fees or administrative costs, with Sonya personally ensuring all donations reach those in need.

Product Reviews by Experts


Bold, black and properly dramatic, with real deep-root lift and length and barely a clump, which is rare for a clean formula. It held beautifully all day. I almost wondered if it was a tubing mascara! The brush hugs each lash, lifts from the root and lengthens with no clumps. It’s bold, black and immovable. J’adore the heavy gold tube too, feels so luxe. The clean claims come with receipts. Traceable ingredients, solar-powered Australian packaging, glass and sugar-cane plastic. Then there is the Miracle Made Foundation, their own not-for-profit, where 100% of the profit from some products goes straight to the community. Not a checkout round-up. The real thing.


The first thing that struck me about Mitzi Mascara was how luxurious it feels. The packaging has a premium weight and finish that rivals many high-end beauty brands, making it a pleasure to use. The formula delivers beautifully long, defined lashes with impressive separation, creating that effortless, fluttery look without clumping. Most importantly, it stayed put throughout the day with no smudging, which is always a standout feature in a natural mascara. Eco By Sonya sets a high standard for clean beauty. Their commitment to certified organic ingredients, responsible sourcing and continual sustainability improvements is admirable. I was particularly impressed by their direct support provided to victims of domestic violence, people experiencing homelessness and palliative care patients which demonstrates a genuine commitment to creating meaningful impact within the community. LOVE that they’re Certified Organic too.


This mascara gives a really bold, defined lash without feeling heavy or irritating. I loved the lift it created right from the roots and how well it separated the lashes without clumping. The pigment is rich, it stayed put throughout the day, and it was gentle enough for sensitive eyes, which can be hard to find in a high-impact mascara. I love how deeply Eco By Sonya has built sustainability and social impact into the brand. From certified organic ingredients and solar-powered operations to sugar-cane and recycled packaging, there is clearly a lot of thought behind every decision. The Miracle Made Foundation is also incredibly impressive, particularly the commitment to directing 100% of profits from selected products back into the community without administration fees.

Mitzi Mascara – Eco By Sonya
$50.00
Review Bold, black and properly dramatic, with real deep-root lift and length and barely a clump, which is rare for a clean formula. It held beautifully all day. I almost wondered if it was a tubing mascara! The brush hugs each lash, lifts from the root and lengthens with no clumps. It’s bold, black and immovable. J’adore the heavy gold tube too, feels so luxe. The clean claims come with receipts. Traceable ingredients, solar-powered Australian packaging, glass and sugar-cane plastic. Then there is the Miracle Made Foundation, their own not-for-profit, where 100% of the profit from some products goes straight to the community. Not a checkout round-up. The real thing.

–Sigourney Cantelo

Review The first thing that struck me about Mitzi Mascara was how luxurious it feels. The packaging has a premium weight and finish that rivals many high-end beauty brands, making it a pleasure to use. The formula delivers beautifully long, defined lashes with impressive separation, creating that effortless, fluttery look without clumping. Most importantly, it stayed put throughout the day with no smudging, which is always a standout feature in a natural mascara. Eco By Sonya sets a high standard for clean beauty. Their commitment to certified organic ingredients, responsible sourcing and continual sustainability improvements is admirable. I was particularly impressed by their direct support provided to victims of domestic violence, people experiencing homelessness and palliative care patients which demonstrates a genuine commitment to creating meaningful impact within the community. LOVE that they’re Certified Organic too.

–Rachael Brook

Review This mascara gives a really bold, defined lash without feeling heavy or irritating. I loved the lift it created right from the roots and how well it separated the lashes without clumping. The pigment is rich, it stayed put throughout the day, and it was gentle enough for sensitive eyes, which can be hard to find in a high-impact mascara. I love how deeply Eco By Sonya has built sustainability and social impact into the brand. From certified organic ingredients and solar-powered operations to sugar-cane and recycled packaging, there is clearly a lot of thought behind every decision. The Miracle Made Foundation is also incredibly impressive, particularly the commitment to directing 100% of profits from selected products back into the community without administration fees.

–Lee Sutherland

Mitzi Mascara is formulated with clean ingredients to deliver dramatic deep root lift and defined lash separation without irritation. Its intense, smudge-resistant pigment is gentle on sensitive eyes. Ophthalmologically tested and free from nasty additives.
$50.00
Review Bold, black and properly dramatic, with real deep-root lift and length and barely a clump, which is rare for a clean formula. It held beautifully all day. I almost wondered if it was a tubing mascara! The brush hugs each lash, lifts from the root and lengthens with no clumps. It’s bold, black and immovable. J’adore the heavy gold tube too, feels so luxe. The clean claims come with receipts. Traceable ingredients, solar-powered Australian packaging, glass and sugar-cane plastic. Then there is the Miracle Made Foundation, their own not-for-profit, where 100% of the profit from some products goes straight to the community. Not a checkout round-up. The real thing.

–Sigourney Cantelo

Review The first thing that struck me about Mitzi Mascara was how luxurious it feels. The packaging has a premium weight and finish that rivals many high-end beauty brands, making it a pleasure to use. The formula delivers beautifully long, defined lashes with impressive separation, creating that effortless, fluttery look without clumping. Most importantly, it stayed put throughout the day with no smudging, which is always a standout feature in a natural mascara. Eco By Sonya sets a high standard for clean beauty. Their commitment to certified organic ingredients, responsible sourcing and continual sustainability improvements is admirable. I was particularly impressed by their direct support provided to victims of domestic violence, people experiencing homelessness and palliative care patients which demonstrates a genuine commitment to creating meaningful impact within the community. LOVE that they’re Certified Organic too.

–Rachael Brook

Review This mascara gives a really bold, defined lash without feeling heavy or irritating. I loved the lift it created right from the roots and how well it separated the lashes without clumping. The pigment is rich, it stayed put throughout the day, and it was gentle enough for sensitive eyes, which can be hard to find in a high-impact mascara. I love how deeply Eco By Sonya has built sustainability and social impact into the brand. From certified organic ingredients and solar-powered operations to sugar-cane and recycled packaging, there is clearly a lot of thought behind every decision. The Miracle Made Foundation is also incredibly impressive, particularly the commitment to directing 100% of profits from selected products back into the community without administration fees.

–Lee Sutherland

Mitzi Mascara is formulated with clean ingredients to deliver dramatic deep root lift and defined lash separation without irritation. Its intense, smudge-resistant pigment is gentle on sensitive eyes. Ophthalmologically tested and free from nasty additives.
Review Bold, black and properly dramatic, with real deep-root lift and length and barely a clump, which is rare for a clean formula. It held beautifully all day. I almost wondered if it was a tubing mascara! The brush hugs each lash, lifts from the root and lengthens with no clumps. It’s bold, black and immovable. J’adore the heavy gold tube too, feels so luxe. The clean claims come with receipts. Traceable ingredients, solar-powered Australian packaging, glass and sugar-cane plastic. Then there is the Miracle Made Foundation, their own not-for-profit, where 100% of the profit from some products goes straight to the community. Not a checkout round-up. The real thing.

–Sigourney Cantelo

Review The first thing that struck me about Mitzi Mascara was how luxurious it feels. The packaging has a premium weight and finish that rivals many high-end beauty brands, making it a pleasure to use. The formula delivers beautifully long, defined lashes with impressive separation, creating that effortless, fluttery look without clumping. Most importantly, it stayed put throughout the day with no smudging, which is always a standout feature in a natural mascara. Eco By Sonya sets a high standard for clean beauty. Their commitment to certified organic ingredients, responsible sourcing and continual sustainability improvements is admirable. I was particularly impressed by their direct support provided to victims of domestic violence, people experiencing homelessness and palliative care patients which demonstrates a genuine commitment to creating meaningful impact within the community. LOVE that they’re Certified Organic too.

–Rachael Brook

Review This mascara gives a really bold, defined lash without feeling heavy or irritating. I loved the lift it created right from the roots and how well it separated the lashes without clumping. The pigment is rich, it stayed put throughout the day, and it was gentle enough for sensitive eyes, which can be hard to find in a high-impact mascara. I love how deeply Eco By Sonya has built sustainability and social impact into the brand. From certified organic ingredients and solar-powered operations to sugar-cane and recycled packaging, there is clearly a lot of thought behind every decision. The Miracle Made Foundation is also incredibly impressive, particularly the commitment to directing 100% of profits from selected products back into the community without administration fees.

–Lee Sutherland

Mitzi Mascara – Eco By Sonya
Mitzi Mascara is formulated with clean ingredients to deliver dramatic deep root lift and defined lash separation without irritation. Its intense, smudge-resistant pigment is gentle on sensitive eyes. Ophthalmologically tested and free from nasty additives.
Review Bold, black and properly dramatic, with real deep-root lift and length and barely a clump, which is rare for a clean formula. It held beautifully all day. I almost wondered if it was a tubing mascara! The brush hugs each lash, lifts from the root and lengthens with no clumps. It’s bold, black and immovable. J’adore the heavy gold tube too, feels so luxe. The clean claims come with receipts. Traceable ingredients, solar-powered Australian packaging, glass and sugar-cane plastic. Then there is the Miracle Made Foundation, their own not-for-profit, where 100% of the profit from some products goes straight to the community. Not a checkout round-up. The real thing.

–Sigourney Cantelo

Review The first thing that struck me about Mitzi Mascara was how luxurious it feels. The packaging has a premium weight and finish that rivals many high-end beauty brands, making it a pleasure to use. The formula delivers beautifully long, defined lashes with impressive separation, creating that effortless, fluttery look without clumping. Most importantly, it stayed put throughout the day with no smudging, which is always a standout feature in a natural mascara. Eco By Sonya sets a high standard for clean beauty. Their commitment to certified organic ingredients, responsible sourcing and continual sustainability improvements is admirable. I was particularly impressed by their direct support provided to victims of domestic violence, people experiencing homelessness and palliative care patients which demonstrates a genuine commitment to creating meaningful impact within the community. LOVE that they’re Certified Organic too.

–Rachael Brook

Review This mascara gives a really bold, defined lash without feeling heavy or irritating. I loved the lift it created right from the roots and how well it separated the lashes without clumping. The pigment is rich, it stayed put throughout the day, and it was gentle enough for sensitive eyes, which can be hard to find in a high-impact mascara. I love how deeply Eco By Sonya has built sustainability and social impact into the brand. From certified organic ingredients and solar-powered operations to sugar-cane and recycled packaging, there is clearly a lot of thought behind every decision. The Miracle Made Foundation is also incredibly impressive, particularly the commitment to directing 100% of profits from selected products back into the community without administration fees.

–Lee Sutherland

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