CLEAN + CONSCIOUS AWARDS 2025 PROUDLY PARTNERED WITH
Mukta – Tulita
GOLD + EDITOR'S CHOICE
Best Natural Perfume – Earthy 2025
$290.00
Mukta natural perfume features vibrant grapefruit, green lemon and jeruk orange for a bright opening, complemented by warm black pepper and cedarwood. Delicate notes of magnolia, rose and elemi add softness, creating a fragrance that inspires motivation and self-assurance with each wear.
Clean Ingredients / Materials
Formulated with excellent clean ingredients.
Ethical Practices
Tulita, a modern beauty brand, prioritises high ethical standards across its operations. All manufacturers and suppliers adhere to the 'Tulita Supplier Code of Conduct,' ensuring freely chosen employment, respect for collective bargaining, safe working conditions, prohibition of child labour, payment of living wages and protection against discrimination and inhumane treatment. The brand is Leaping Bunny Certified, promoting cruelty-free and vegan products and supports the Givaudan Foundation for community investment in social and environmental initiatives. Tulita also collaborates with The Ocean Clean Up to address plastic issues in the beauty industry. Manufactured in Australia, the brand emphasises radical transparency, disclosing full ingredient lists and sourcing. Tulita’s products are certified free from harmful toxins, including parabens and phthalates.
Sustainable Practices
Tulita is committed to ethical and sustainable practices, championing the Blue beauty movement. The brand utilises 100% plant-based, non-GMO ingredients, with over 55% being organic and biodegradable. Tulita prioritises transparency by disclosing ingredient origins, including essential oils and is certified plastic negative by RePurpose Global, using 0.05% plastic and offsetting 200% of its plastic usage. Additionally, it is carbon positive, offsetting 150% of its carbon footprint. The refillable bottles allow customers to refill at 60% of the original fragrance cost, while the crystal cap is designed for repurposing as a Gua Sha. Tulita employs green technology to upcycle ingredients, such as rose water and ensures all packaging is recyclable with FSC certified paper.
Social Impact
Tulita adopts a nature positive approach by minimising waste in production, packaging, sourcing and transport, ensuring that they give back more than they impact in terms of plastic and carbon. They support the non-profit organisation The Ocean Cleanup, focusing on the removal of millions of tonnes of plastic from the ocean, which affects communities globally.
Product Reviews by Experts
Oh, wow- this perfume is not just a perfume, it’s an experience. From the moment I opened the divine, lunar-themed packaging, I could feel how much thought and care had gone into it. The lid, which transforms into a moon-shaped gua sha tool, is such a beautiful, unexpected addition- turning something as simple as a fragrance into a daily ritual of self-connection. The scent itself is sweet with a little spice- both soft and strong- and that’s exactly how it carries me through my day. This brand brings a thoughtful and innovative approach to ethical fragrance- from refillable bottles and crystal caps designed for reuse, to transparency around ingredients and sourcing (a rarity in the fragrance industry). Their use of up-cycled materials, FSC-certified packaging and plastic-negative and carbon-positive certifications are impressive. What really stands out is their partnership with The Ocean Cleanup, showing meaningful commitment to global environmental action.
I was honestly blown away by the whole brand experience. Packaging? Stunning. Bottle? Special. Scent? Sophisticated and gorgeous. The addition of the tool? Genius! This is a really next-level brand that is all-round impressive and would be easily at home on the most premium and luxurious department store shelves. So considered, so beautiful. Adored it! I love the concept of radical transparency (usually unheard of in fragrance) and not just in ingredients but also sourcing. There’s a clear respect for the customer (another rarity!) that I think is incredible. The simplicity of nature-positive just feels really clear and authentic. It feels less like a marketing trope and more like a core principle, which is just really impressive. I’m a super fan! I think they’ll do big things.
Although I’m not typically a lover of citrus perfumes, this was pleasantly fresh to wear and not too overpowering. I also enjoyed the sleek aesthetic of the packaging and the crystal top. I love that this brand has committed their perfumes to 100% plant-based which is a tricky thing to achieve in the clean perfume space. The glass bottles with reusable features were a lovely and unique addition.
Mukta – Tulita
$290.00
Oh, wow- this perfume is not just a perfume, it’s an experience. From the moment I opened the divine, lunar-themed packaging, I could feel how much thought and care had gone into it. The lid, which transforms into a moon-shaped gua sha tool, is such a beautiful, unexpected addition- turning something as simple as a fragrance into a daily ritual of self-connection. The scent itself is sweet with a little spice- both soft and strong- and that’s exactly how it carries me through my day. This brand brings a thoughtful and innovative approach to ethical fragrance- from refillable bottles and crystal caps designed for reuse, to transparency around ingredients and sourcing (a rarity in the fragrance industry). Their use of up-cycled materials, FSC-certified packaging and plastic-negative and carbon-positive certifications are impressive. What really stands out is their partnership with The Ocean Cleanup, showing meaningful commitment to global environmental action. I was honestly blown away by the whole brand experience. Packaging? Stunning. Bottle? Special. Scent? Sophisticated and gorgeous. The addition of the tool? Genius! This is a really next-level brand that is all-round impressive and would be easily at home on the most premium and luxurious department store shelves. So considered, so beautiful. Adored it! I love the concept of radical transparency (usually unheard of in fragrance) and not just in ingredients but also sourcing. There’s a clear respect for the customer (another rarity!) that I think is incredible. The simplicity of nature-positive just feels really clear and authentic. It feels less like a marketing trope and more like a core principle, which is just really impressive. I’m a super fan! I think they’ll do big things. Although I’m not typically a lover of citrus perfumes, this was pleasantly fresh to wear and not too overpowering. I also enjoyed the sleek aesthetic of the packaging and the crystal top. I love that this brand has committed their perfumes to 100% plant-based which is a tricky thing to achieve in the clean perfume space. The glass bottles with reusable features were a lovely and unique addition. Mukta natural perfume features vibrant grapefruit, green lemon and jeruk orange for a bright opening, complemented by warm black pepper and cedarwood. Delicate notes of magnolia, rose and elemi add softness, creating a fragrance that inspires motivation and self-assurance with each wear.
Categories: Best Natural Perfume – Earthy 2025
$290.00
Oh, wow- this perfume is not just a perfume, it’s an experience. From the moment I opened the divine, lunar-themed packaging, I could feel how much thought and care had gone into it. The lid, which transforms into a moon-shaped gua sha tool, is such a beautiful, unexpected addition- turning something as simple as a fragrance into a daily ritual of self-connection. The scent itself is sweet with a little spice- both soft and strong- and that’s exactly how it carries me through my day. This brand brings a thoughtful and innovative approach to ethical fragrance- from refillable bottles and crystal caps designed for reuse, to transparency around ingredients and sourcing (a rarity in the fragrance industry). Their use of up-cycled materials, FSC-certified packaging and plastic-negative and carbon-positive certifications are impressive. What really stands out is their partnership with The Ocean Cleanup, showing meaningful commitment to global environmental action. I was honestly blown away by the whole brand experience. Packaging? Stunning. Bottle? Special. Scent? Sophisticated and gorgeous. The addition of the tool? Genius! This is a really next-level brand that is all-round impressive and would be easily at home on the most premium and luxurious department store shelves. So considered, so beautiful. Adored it! I love the concept of radical transparency (usually unheard of in fragrance) and not just in ingredients but also sourcing. There’s a clear respect for the customer (another rarity!) that I think is incredible. The simplicity of nature-positive just feels really clear and authentic. It feels less like a marketing trope and more like a core principle, which is just really impressive. I’m a super fan! I think they’ll do big things. Although I’m not typically a lover of citrus perfumes, this was pleasantly fresh to wear and not too overpowering. I also enjoyed the sleek aesthetic of the packaging and the crystal top. I love that this brand has committed their perfumes to 100% plant-based which is a tricky thing to achieve in the clean perfume space. The glass bottles with reusable features were a lovely and unique addition. Mukta natural perfume features vibrant grapefruit, green lemon and jeruk orange for a bright opening, complemented by warm black pepper and cedarwood. Delicate notes of magnolia, rose and elemi add softness, creating a fragrance that inspires motivation and self-assurance with each wear.
Categories: Best Natural Perfume – Earthy 2025
Oh, wow- this perfume is not just a perfume, it’s an experience. From the moment I opened the divine, lunar-themed packaging, I could feel how much thought and care had gone into it. The lid, which transforms into a moon-shaped gua sha tool, is such a beautiful, unexpected addition- turning something as simple as a fragrance into a daily ritual of self-connection. The scent itself is sweet with a little spice- both soft and strong- and that’s exactly how it carries me through my day. This brand brings a thoughtful and innovative approach to ethical fragrance- from refillable bottles and crystal caps designed for reuse, to transparency around ingredients and sourcing (a rarity in the fragrance industry). Their use of up-cycled materials, FSC-certified packaging and plastic-negative and carbon-positive certifications are impressive. What really stands out is their partnership with The Ocean Cleanup, showing meaningful commitment to global environmental action. I was honestly blown away by the whole brand experience. Packaging? Stunning. Bottle? Special. Scent? Sophisticated and gorgeous. The addition of the tool? Genius! This is a really next-level brand that is all-round impressive and would be easily at home on the most premium and luxurious department store shelves. So considered, so beautiful. Adored it! I love the concept of radical transparency (usually unheard of in fragrance) and not just in ingredients but also sourcing. There’s a clear respect for the customer (another rarity!) that I think is incredible. The simplicity of nature-positive just feels really clear and authentic. It feels less like a marketing trope and more like a core principle, which is just really impressive. I’m a super fan! I think they’ll do big things. Although I’m not typically a lover of citrus perfumes, this was pleasantly fresh to wear and not too overpowering. I also enjoyed the sleek aesthetic of the packaging and the crystal top. I love that this brand has committed their perfumes to 100% plant-based which is a tricky thing to achieve in the clean perfume space. The glass bottles with reusable features were a lovely and unique addition. Mukta – Tulita
Mukta natural perfume features vibrant grapefruit, green lemon and jeruk orange for a bright opening, complemented by warm black pepper and cedarwood. Delicate notes of magnolia, rose and elemi add softness, creating a fragrance that inspires motivation and self-assurance with each wear.
Categories: Best Natural Perfume – Earthy 2025
Oh, wow- this perfume is not just a perfume, it’s an experience. From the moment I opened the divine, lunar-themed packaging, I could feel how much thought and care had gone into it. The lid, which transforms into a moon-shaped gua sha tool, is such a beautiful, unexpected addition- turning something as simple as a fragrance into a daily ritual of self-connection. The scent itself is sweet with a little spice- both soft and strong- and that’s exactly how it carries me through my day. This brand brings a thoughtful and innovative approach to ethical fragrance- from refillable bottles and crystal caps designed for reuse, to transparency around ingredients and sourcing (a rarity in the fragrance industry). Their use of up-cycled materials, FSC-certified packaging and plastic-negative and carbon-positive certifications are impressive. What really stands out is their partnership with The Ocean Cleanup, showing meaningful commitment to global environmental action. I was honestly blown away by the whole brand experience. Packaging? Stunning. Bottle? Special. Scent? Sophisticated and gorgeous. The addition of the tool? Genius! This is a really next-level brand that is all-round impressive and would be easily at home on the most premium and luxurious department store shelves. So considered, so beautiful. Adored it! I love the concept of radical transparency (usually unheard of in fragrance) and not just in ingredients but also sourcing. There’s a clear respect for the customer (another rarity!) that I think is incredible. The simplicity of nature-positive just feels really clear and authentic. It feels less like a marketing trope and more like a core principle, which is just really impressive. I’m a super fan! I think they’ll do big things. Although I’m not typically a lover of citrus perfumes, this was pleasantly fresh to wear and not too overpowering. I also enjoyed the sleek aesthetic of the packaging and the crystal top. I love that this brand has committed their perfumes to 100% plant-based which is a tricky thing to achieve in the clean perfume space. The glass bottles with reusable features were a lovely and unique addition.You Might Also Like