2026 Winners Announced

Muscle Relief Roll On – Mini + Me

FINALIST
Best Muscle / Sport Product 2026

$35.00

Muscle Relief Roll On contains red algae, menthol, aloe vera and arnica to help ease muscle tension, soothe tired or heavy legs and provide a cooling sensation. It is suitable for pregnancy, postpartum and everyday muscle fatigue, offering convenient, targeted comfort.

Formulated with excellent clean ingredients, including some organic ingredients.
Krumbled Foods manufactures all consumable products in-house at its own Australian facility, ensuring full oversight of quality control, ingredient integrity, workplace standards and regulatory compliance. The brand partners only with approved suppliers who undergo a comprehensive onboarding and review process and implements regular third-party laboratory testing for safety and compliance with Australian regulations. Krumbled sources free-range animal products with credible documentation, does not conduct animal testing on finished products and adheres to the Fair Work Act and National Employment Standards for employee welfare.
Krumbled manufactures all consumable products in-house in Australia, reducing transport emissions and maintaining control over sourcing and waste management. Packaging initiatives include recyclable sachets, cartons and canisters made from up to 70% recycled materials, with ongoing reviews to reduce excess materials. Waste reduction is addressed through strict batch planning, ingredient forecasting and recycling streams in manufacturing. Furthermore, the Habitual Beauty range uses sustainably sourced native botanicals and biodegradable products, with recyclable packaging and no animal testing.
Krumbled supports pregnancy and infant loss communities through its annual Bound by Love campaign, raising over $180,000 in October 2025 for Australian charities Pink Elephants Support Network and Bears of Hope, funding counselling, peer support, bereavement resources, hospital initiatives and three cuddle cots. The brand donates a percentage of Hydramama profits to HG Australia on National Hyperemesis Gravidarum Awareness Day, provides regular product donations and care packages to families facing medical hardship and partners with hospitals to supply new-mum gift packs. Furthermore, approximately 80% of its female-founded workforce are mothers, with flexible working arrangements.

Product Reviews by Experts


The roll-on format won me over. It’s mess-free and you can hit exactly the spot that needs it. Tired calves after a long day. Heavy legs after training. The cooling from the menthol and red algae kicks in fast and feels soothing, not harsh. For me it’s become one of those things I reach for without thinking. A clever little tool for everyday muscle fatigue. What stands out is that Krumbled makes this in-house at their own Australian facility. That gives them real traceability and quality control instead of outsourced promises. Beyond that, their Bound by Love campaign raised over $180,000 for pregnancy and infant loss support, including funding three cuddle cots for hospitals. That’s a brand giving back in a way that actually means something. The team is around 80% mothers with flexible work built into how they run things, so the social side runs through the whole business, not just the marketing.


The roll-on format is one of the most practical delivery systems in this category – targeted, mess-free, and easy to apply on the go without hands getting involved. The cooling menthol sensation is immediate and genuinely soothing, making it effective for post-exercise recovery. Krumbled Foods’ Bound by Love campaign raised large amounts of funding for pregnancy and infant loss support in 2025, including funding three cuddle cots for hospitals – a remarkable level of impact for a consumer brand. Their female-founded, mother-led workforce model and participation in the DISSH Encoreship Program for women returning to work reflect a social responsibility that is built into the brand’s DNA.


I really like how easy this roll on bottle allows you to reach those difficult areas on your body without getting the gel all over your hands. Both the menthol and peppermint create a cooling sensation after using it which helped dull the ache in my shoulder right before bed so I could sleep more comfortably. I also like that it’s safe for pregnant, postpartum women and beyond – which makes it feel like a thoughtful and versatile product to use every day. I was so impressed by how the brand shows up for the community through their support with pregnancy and postpartum spaces. I appreciate that they manufacture locally in Australia and focus on responsible sourcing. I also like how they are continuing to work towards more sustainable packaging and waste reduction. I feel their efforts are authentic and aligned with the needs of the women and families they support.

Muscle Relief Roll On – Mini + Me
$35.00
Review The roll-on format won me over. It’s mess-free and you can hit exactly the spot that needs it. Tired calves after a long day. Heavy legs after training. The cooling from the menthol and red algae kicks in fast and feels soothing, not harsh. For me it’s become one of those things I reach for without thinking. A clever little tool for everyday muscle fatigue. What stands out is that Krumbled makes this in-house at their own Australian facility. That gives them real traceability and quality control instead of outsourced promises. Beyond that, their Bound by Love campaign raised over $180,000 for pregnancy and infant loss support, including funding three cuddle cots for hospitals. That’s a brand giving back in a way that actually means something. The team is around 80% mothers with flexible work built into how they run things, so the social side runs through the whole business, not just the marketing.

–Dustin Brown

Review The roll-on format is one of the most practical delivery systems in this category – targeted, mess-free, and easy to apply on the go without hands getting involved. The cooling menthol sensation is immediate and genuinely soothing, making it effective for post-exercise recovery. Krumbled Foods’ Bound by Love campaign raised large amounts of funding for pregnancy and infant loss support in 2025, including funding three cuddle cots for hospitals – a remarkable level of impact for a consumer brand. Their female-founded, mother-led workforce model and participation in the DISSH Encoreship Program for women returning to work reflect a social responsibility that is built into the brand’s DNA.

–Alena Turley

Review I really like how easy this roll on bottle allows you to reach those difficult areas on your body without getting the gel all over your hands. Both the menthol and peppermint create a cooling sensation after using it which helped dull the ache in my shoulder right before bed so I could sleep more comfortably. I also like that it’s safe for pregnant, postpartum women and beyond – which makes it feel like a thoughtful and versatile product to use every day. I was so impressed by how the brand shows up for the community through their support with pregnancy and postpartum spaces. I appreciate that they manufacture locally in Australia and focus on responsible sourcing. I also like how they are continuing to work towards more sustainable packaging and waste reduction. I feel their efforts are authentic and aligned with the needs of the women and families they support.

–Dimi Zogoulas

Muscle Relief Roll On contains red algae, menthol, aloe vera and arnica to help ease muscle tension, soothe tired or heavy legs and provide a cooling sensation. It is suitable for pregnancy, postpartum and everyday muscle fatigue, offering convenient, targeted comfort.
$35.00
Review The roll-on format won me over. It’s mess-free and you can hit exactly the spot that needs it. Tired calves after a long day. Heavy legs after training. The cooling from the menthol and red algae kicks in fast and feels soothing, not harsh. For me it’s become one of those things I reach for without thinking. A clever little tool for everyday muscle fatigue. What stands out is that Krumbled makes this in-house at their own Australian facility. That gives them real traceability and quality control instead of outsourced promises. Beyond that, their Bound by Love campaign raised over $180,000 for pregnancy and infant loss support, including funding three cuddle cots for hospitals. That’s a brand giving back in a way that actually means something. The team is around 80% mothers with flexible work built into how they run things, so the social side runs through the whole business, not just the marketing.

–Dustin Brown

Review The roll-on format is one of the most practical delivery systems in this category – targeted, mess-free, and easy to apply on the go without hands getting involved. The cooling menthol sensation is immediate and genuinely soothing, making it effective for post-exercise recovery. Krumbled Foods’ Bound by Love campaign raised large amounts of funding for pregnancy and infant loss support in 2025, including funding three cuddle cots for hospitals – a remarkable level of impact for a consumer brand. Their female-founded, mother-led workforce model and participation in the DISSH Encoreship Program for women returning to work reflect a social responsibility that is built into the brand’s DNA.

–Alena Turley

Review I really like how easy this roll on bottle allows you to reach those difficult areas on your body without getting the gel all over your hands. Both the menthol and peppermint create a cooling sensation after using it which helped dull the ache in my shoulder right before bed so I could sleep more comfortably. I also like that it’s safe for pregnant, postpartum women and beyond – which makes it feel like a thoughtful and versatile product to use every day. I was so impressed by how the brand shows up for the community through their support with pregnancy and postpartum spaces. I appreciate that they manufacture locally in Australia and focus on responsible sourcing. I also like how they are continuing to work towards more sustainable packaging and waste reduction. I feel their efforts are authentic and aligned with the needs of the women and families they support.

–Dimi Zogoulas

Muscle Relief Roll On contains red algae, menthol, aloe vera and arnica to help ease muscle tension, soothe tired or heavy legs and provide a cooling sensation. It is suitable for pregnancy, postpartum and everyday muscle fatigue, offering convenient, targeted comfort.
Review The roll-on format won me over. It’s mess-free and you can hit exactly the spot that needs it. Tired calves after a long day. Heavy legs after training. The cooling from the menthol and red algae kicks in fast and feels soothing, not harsh. For me it’s become one of those things I reach for without thinking. A clever little tool for everyday muscle fatigue. What stands out is that Krumbled makes this in-house at their own Australian facility. That gives them real traceability and quality control instead of outsourced promises. Beyond that, their Bound by Love campaign raised over $180,000 for pregnancy and infant loss support, including funding three cuddle cots for hospitals. That’s a brand giving back in a way that actually means something. The team is around 80% mothers with flexible work built into how they run things, so the social side runs through the whole business, not just the marketing.

–Dustin Brown

Review The roll-on format is one of the most practical delivery systems in this category – targeted, mess-free, and easy to apply on the go without hands getting involved. The cooling menthol sensation is immediate and genuinely soothing, making it effective for post-exercise recovery. Krumbled Foods’ Bound by Love campaign raised large amounts of funding for pregnancy and infant loss support in 2025, including funding three cuddle cots for hospitals – a remarkable level of impact for a consumer brand. Their female-founded, mother-led workforce model and participation in the DISSH Encoreship Program for women returning to work reflect a social responsibility that is built into the brand’s DNA.

–Alena Turley

Review I really like how easy this roll on bottle allows you to reach those difficult areas on your body without getting the gel all over your hands. Both the menthol and peppermint create a cooling sensation after using it which helped dull the ache in my shoulder right before bed so I could sleep more comfortably. I also like that it’s safe for pregnant, postpartum women and beyond – which makes it feel like a thoughtful and versatile product to use every day. I was so impressed by how the brand shows up for the community through their support with pregnancy and postpartum spaces. I appreciate that they manufacture locally in Australia and focus on responsible sourcing. I also like how they are continuing to work towards more sustainable packaging and waste reduction. I feel their efforts are authentic and aligned with the needs of the women and families they support.

–Dimi Zogoulas

Muscle Relief Roll On – Mini + Me
Muscle Relief Roll On contains red algae, menthol, aloe vera and arnica to help ease muscle tension, soothe tired or heavy legs and provide a cooling sensation. It is suitable for pregnancy, postpartum and everyday muscle fatigue, offering convenient, targeted comfort.
Review The roll-on format won me over. It’s mess-free and you can hit exactly the spot that needs it. Tired calves after a long day. Heavy legs after training. The cooling from the menthol and red algae kicks in fast and feels soothing, not harsh. For me it’s become one of those things I reach for without thinking. A clever little tool for everyday muscle fatigue. What stands out is that Krumbled makes this in-house at their own Australian facility. That gives them real traceability and quality control instead of outsourced promises. Beyond that, their Bound by Love campaign raised over $180,000 for pregnancy and infant loss support, including funding three cuddle cots for hospitals. That’s a brand giving back in a way that actually means something. The team is around 80% mothers with flexible work built into how they run things, so the social side runs through the whole business, not just the marketing.

–Dustin Brown

Review The roll-on format is one of the most practical delivery systems in this category – targeted, mess-free, and easy to apply on the go without hands getting involved. The cooling menthol sensation is immediate and genuinely soothing, making it effective for post-exercise recovery. Krumbled Foods’ Bound by Love campaign raised large amounts of funding for pregnancy and infant loss support in 2025, including funding three cuddle cots for hospitals – a remarkable level of impact for a consumer brand. Their female-founded, mother-led workforce model and participation in the DISSH Encoreship Program for women returning to work reflect a social responsibility that is built into the brand’s DNA.

–Alena Turley

Review I really like how easy this roll on bottle allows you to reach those difficult areas on your body without getting the gel all over your hands. Both the menthol and peppermint create a cooling sensation after using it which helped dull the ache in my shoulder right before bed so I could sleep more comfortably. I also like that it’s safe for pregnant, postpartum women and beyond – which makes it feel like a thoughtful and versatile product to use every day. I was so impressed by how the brand shows up for the community through their support with pregnancy and postpartum spaces. I appreciate that they manufacture locally in Australia and focus on responsible sourcing. I also like how they are continuing to work towards more sustainable packaging and waste reduction. I feel their efforts are authentic and aligned with the needs of the women and families they support.

–Dimi Zogoulas

CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
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