What our experts say...
Easy pump action, I really liked how the product foamed up. The scent wasn’t too strong – perfect for sensitive newborn noses. I have noticed a slight decrease in cradle cap and think with continued use it might disappear. Minimal packaging and would buy again.
How amazing that 100% of the brand’s products are eco designed and the packaging 100% recyclable. No animal testing is a must for me so I am glad they don’t test on animals. I didn’t realise that they have a foundation that supports research and projects on child development and parenthood in order to improve quality of life for children throughout the world – I really love that child development and family matter to them.
– Samantha Gilmore
Love the texture and how easy it is to apply the shampoo. I like the lack of fragrance and how the shampoo disperses well in the hair. Feels easier to wash it off without getting any in their eyes.
I really appreciate the brand’s efforts and I really like how they implemented zero waste practices in sourcing their ingredients, while also supporting the local communities.
– Larissa Tedesco
A beautifully light, unscented foam which is so gentle and easy to use. Easily spread and pre-foamed, so there’s no need to even rub to create a lather. My young ones loved the foam and had a little delighted play with it too – great also for children who are averse to having their hair washed to make it fun.
My two year-old has very sensitive skin and a dry scalp, so this ultra gentle shampoo is ideal for him. I love that it’s scentless and contains avocado extract.
I really appreciate that this company is B-Corp with exceptional social responsibility efforts all round.