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Non-toxic
Formulated from excellent, non-toxic ingredients. Contains sunflower oil and avocado extract.
Ethical
Made in France, Mustela is a B CORP certified company that is part of the union for Ethical BioTrade and holds an EcoVadis gold rating. The company also holds certifications for AFAQ 26000 and ISO 14001 / 45001 and is proudly animal cruelty-free.
Sustainable
Since 2010, Mustela’s production site reduced their consumption of water by 13.2%, electricity by 19.4% and gas by 24.6%. Their product bottles are completely recyclable and many are certified by ECOCERT and COSMEBIO LABEL.
Responsible
The Mustela Foundation supports research and projects on child development and parenthood in order to improve the quality of life for children throughout the world. Mustela also supports St Kilda Mums by offering products.
What our experts say...
Easy pump action, I really liked how the product foamed up. The scent wasn’t too strong – perfect for sensitive newborn noses. I have noticed a slight decrease in cradle cap and think with continued use it might disappear. Minimal packaging and would buy again.
How amazing that 100% of the brand’s products are eco designed and the packaging 100% recyclable. No animal testing is a must for me so I am glad they don’t test on animals. I didn’t realise that they have a foundation that supports research and projects on child development and parenthood in order to improve quality of life for children throughout the world – I really love that child development and family matter to them.
– Samantha Gilmore
Love the texture and how easy it is to apply the shampoo. I like the lack of fragrance and how the shampoo disperses well in the hair. Feels easier to wash it off without getting any in their eyes.
I really appreciate the brand’s efforts and I really like how they implemented zero waste practices in sourcing their ingredients, while also supporting the local communities.
– Larissa Tedesco
A beautifully light, unscented foam which is so gentle and easy to use. Easily spread and pre-foamed, so there’s no need to even rub to create a lather. My young ones loved the foam and had a little delighted play with it too – great also for children who are averse to having their hair washed to make it fun.
–Emily Fletcher
My two year-old has very sensitive skin and a dry scalp, so this ultra gentle shampoo is ideal for him. I love that it’s scentless and contains avocado extract.
I really appreciate that this company is B-Corp with exceptional social responsibility efforts all round.
–Emma Freeman