2026 Winners Announced

Newborn Foam Shampoo – Mustela

BRONZE
Best Natural Baby Wash / Shampoo 2026

$21.95

Mustela Newborn Foam Shampoo gently cleanses and protects the baby’s scalp, softening and washing away cradle cap flakes while minimising recurrence. Made with 99% natural ingredients, including avocado polyphenols, its fragrance-free formula provides gentle, effective care from birth.

Formulated with excellent clean ingredients. Fragrance free.
Mustela’s parent company, Laboratoires Expanscience, is B Corp recertified with a score of over 120 points, reflecting strong performance across environmental, social and governance standards. Products are manufactured in-house in Epernon, France, ensuring transparency, quality control and compliance with strict European regulations. Ethical sourcing is guided by a Responsible Purchasing Charter, integrating environmental and social criteria and fair working conditions. The brand upcycles avocados discarded by the food industry, using the entire fruit to create its patented active ingredient, Avocado Perseose®.
Muestela has reduced electricity consumption by 4.3% and water consumption by 8.6% per 100 units produced since 2024 and its Epernon manufacturing site is powered by 100% renewable electricity, with renewable energy use on site reaching 69.7% in 2024. The brand reuses cardboard boxes from its production site for shipping, saving over 1 tonne of cardboard since January 2024 and incorporates ingredients of natural origin, including those recovered from food industry by-products.
Mustela supports PANDA (Perinatal Anxiety & Depression Australia) through fundraising, co-creating educational content and featuring PANDA details on brochures and product sets to raise awareness of perinatal mental health. The team participates in community volunteering, including a dedicated volunteer day at Our Village in Melbourne, which assists vulnerable babies, children and families. Mustela also supports Save Our Sons Duchenne Foundation via fundraising for children with Duchenne and Becker muscular dystrophy and partners with Parents You’ve Got This to sponsor a podcast providing expert-led parenting education.

Product Reviews by Experts


As someone with three kids who have all experienced cradle cap – this is a wonderful, gentle product. I noticed such a big difference after using the foaming shampoo, it really helped to soften the dried skin. I love the inclusion of avocado extract. I wish I tried this sooner! This formulation is very mild and minimalist – so great for even the littlest ones who are struggling with cradle cap right from birth. I feel so much better using ingredients like this compared to some of the harsher solutions on the market. I also appreciate that it has no fragrance so I would feel very confident using it on a newborn. I’d also like to add that Mustela’s long-term relationship with PANDA really stands out to me as it shows such a genuine investment in the wellbeing of parents.


I appreciate the short ingredient list and that the formulation is fragrance-free. The inclusion of gentle, plant-derived ingredients and avocado extract makes it feel like a considered option for babies experiencing cradle cap, while keeping the formulation relatively simple. I was pleased to see the brand’s long-term commitment to reducing waste through upcycling ingredients, improving renewable energy use and supporting organisations that care for parents and families. Their B Corp certification and ongoing efforts to improve their environmental impact show a commitment to continually doing better.


I like how easy the product is to use. It was actually recommended to me by a midwife at the hospital. The foam is fantastic when you’re bathing a newborn. It’s always scary using new products on a baby so it’s good to have something safe for cradle cap especially. It’s fantastic to see a brand working with PANDA and supporting postpartum needs. I love that the product is 99% derived from natural ingredients. Knowing it is produced under the European regulations is also reassuring. There are great efforts to reduce energy consumption!

Newborn Foam Shampoo – Mustela
$21.95
Review As someone with three kids who have all experienced cradle cap – this is a wonderful, gentle product. I noticed such a big difference after using the foaming shampoo, it really helped to soften the dried skin. I love the inclusion of avocado extract. I wish I tried this sooner! This formulation is very mild and minimalist – so great for even the littlest ones who are struggling with cradle cap right from birth. I feel so much better using ingredients like this compared to some of the harsher solutions on the market. I also appreciate that it has no fragrance so I would feel very confident using it on a newborn. I’d also like to add that Mustela’s long-term relationship with PANDA really stands out to me as it shows such a genuine investment in the wellbeing of parents.

–Halee Reynolds

Review I appreciate the short ingredient list and that the formulation is fragrance-free. The inclusion of gentle, plant-derived ingredients and avocado extract makes it feel like a considered option for babies experiencing cradle cap, while keeping the formulation relatively simple. I was pleased to see the brand’s long-term commitment to reducing waste through upcycling ingredients, improving renewable energy use and supporting organisations that care for parents and families. Their B Corp certification and ongoing efforts to improve their environmental impact show a commitment to continually doing better.

–Holliea Fairleigh

Review I like how easy the product is to use. It was actually recommended to me by a midwife at the hospital. The foam is fantastic when you’re bathing a newborn. It’s always scary using new products on a baby so it’s good to have something safe for cradle cap especially. It’s fantastic to see a brand working with PANDA and supporting postpartum needs. I love that the product is 99% derived from natural ingredients. Knowing it is produced under the European regulations is also reassuring. There are great efforts to reduce energy consumption!

–Tilly Whitfeld

Mustela Newborn Foam Shampoo gently cleanses and protects the baby’s scalp, softening and washing away cradle cap flakes while minimising recurrence. Made with 99% natural ingredients, including avocado polyphenols, its fragrance-free formula provides gentle, effective care from birth.
$21.95
Review As someone with three kids who have all experienced cradle cap – this is a wonderful, gentle product. I noticed such a big difference after using the foaming shampoo, it really helped to soften the dried skin. I love the inclusion of avocado extract. I wish I tried this sooner! This formulation is very mild and minimalist – so great for even the littlest ones who are struggling with cradle cap right from birth. I feel so much better using ingredients like this compared to some of the harsher solutions on the market. I also appreciate that it has no fragrance so I would feel very confident using it on a newborn. I’d also like to add that Mustela’s long-term relationship with PANDA really stands out to me as it shows such a genuine investment in the wellbeing of parents.

–Halee Reynolds

Review I appreciate the short ingredient list and that the formulation is fragrance-free. The inclusion of gentle, plant-derived ingredients and avocado extract makes it feel like a considered option for babies experiencing cradle cap, while keeping the formulation relatively simple. I was pleased to see the brand’s long-term commitment to reducing waste through upcycling ingredients, improving renewable energy use and supporting organisations that care for parents and families. Their B Corp certification and ongoing efforts to improve their environmental impact show a commitment to continually doing better.

–Holliea Fairleigh

Review I like how easy the product is to use. It was actually recommended to me by a midwife at the hospital. The foam is fantastic when you’re bathing a newborn. It’s always scary using new products on a baby so it’s good to have something safe for cradle cap especially. It’s fantastic to see a brand working with PANDA and supporting postpartum needs. I love that the product is 99% derived from natural ingredients. Knowing it is produced under the European regulations is also reassuring. There are great efforts to reduce energy consumption!

–Tilly Whitfeld

Mustela Newborn Foam Shampoo gently cleanses and protects the baby’s scalp, softening and washing away cradle cap flakes while minimising recurrence. Made with 99% natural ingredients, including avocado polyphenols, its fragrance-free formula provides gentle, effective care from birth.
Review As someone with three kids who have all experienced cradle cap – this is a wonderful, gentle product. I noticed such a big difference after using the foaming shampoo, it really helped to soften the dried skin. I love the inclusion of avocado extract. I wish I tried this sooner! This formulation is very mild and minimalist – so great for even the littlest ones who are struggling with cradle cap right from birth. I feel so much better using ingredients like this compared to some of the harsher solutions on the market. I also appreciate that it has no fragrance so I would feel very confident using it on a newborn. I’d also like to add that Mustela’s long-term relationship with PANDA really stands out to me as it shows such a genuine investment in the wellbeing of parents.

–Halee Reynolds

Review I appreciate the short ingredient list and that the formulation is fragrance-free. The inclusion of gentle, plant-derived ingredients and avocado extract makes it feel like a considered option for babies experiencing cradle cap, while keeping the formulation relatively simple. I was pleased to see the brand’s long-term commitment to reducing waste through upcycling ingredients, improving renewable energy use and supporting organisations that care for parents and families. Their B Corp certification and ongoing efforts to improve their environmental impact show a commitment to continually doing better.

–Holliea Fairleigh

Review I like how easy the product is to use. It was actually recommended to me by a midwife at the hospital. The foam is fantastic when you’re bathing a newborn. It’s always scary using new products on a baby so it’s good to have something safe for cradle cap especially. It’s fantastic to see a brand working with PANDA and supporting postpartum needs. I love that the product is 99% derived from natural ingredients. Knowing it is produced under the European regulations is also reassuring. There are great efforts to reduce energy consumption!

–Tilly Whitfeld

Newborn Foam Shampoo – Mustela
Mustela Newborn Foam Shampoo gently cleanses and protects the baby’s scalp, softening and washing away cradle cap flakes while minimising recurrence. Made with 99% natural ingredients, including avocado polyphenols, its fragrance-free formula provides gentle, effective care from birth.
Review As someone with three kids who have all experienced cradle cap – this is a wonderful, gentle product. I noticed such a big difference after using the foaming shampoo, it really helped to soften the dried skin. I love the inclusion of avocado extract. I wish I tried this sooner! This formulation is very mild and minimalist – so great for even the littlest ones who are struggling with cradle cap right from birth. I feel so much better using ingredients like this compared to some of the harsher solutions on the market. I also appreciate that it has no fragrance so I would feel very confident using it on a newborn. I’d also like to add that Mustela’s long-term relationship with PANDA really stands out to me as it shows such a genuine investment in the wellbeing of parents.

–Halee Reynolds

Review I appreciate the short ingredient list and that the formulation is fragrance-free. The inclusion of gentle, plant-derived ingredients and avocado extract makes it feel like a considered option for babies experiencing cradle cap, while keeping the formulation relatively simple. I was pleased to see the brand’s long-term commitment to reducing waste through upcycling ingredients, improving renewable energy use and supporting organisations that care for parents and families. Their B Corp certification and ongoing efforts to improve their environmental impact show a commitment to continually doing better.

–Holliea Fairleigh

Review I like how easy the product is to use. It was actually recommended to me by a midwife at the hospital. The foam is fantastic when you’re bathing a newborn. It’s always scary using new products on a baby so it’s good to have something safe for cradle cap especially. It’s fantastic to see a brand working with PANDA and supporting postpartum needs. I love that the product is 99% derived from natural ingredients. Knowing it is produced under the European regulations is also reassuring. There are great efforts to reduce energy consumption!

–Tilly Whitfeld

CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
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