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Non-toxic
Formulated from excellent, non-toxic ingredients. 100% organic. Includes organic moringa and aloe powders and organic peppermint, frankincense and jojoba oils.
Ethical
Both NUELE Hair Serum and NUELE Hair Mask are manufactured in the USA, with ingredients from
the US, Ghana, Kenya, Morocco, and India. All ingredients meet US FDA Organic standards and their suppliers meet global fair wage standards and work principals, with no child labor. The brand also utilizes ingredients that meet high value addition processing at their point of origin to ensure that the suppliers can obtain higher monetary value for their agricultural inputs. Nuele maintains 100% organic products that do not include known toxicants, endocrine disruptors, carcinogens, mutagens, or allergens. The brand has obtained certification from partners such as MadeSafe and The Environmental Working Group (EWG).
Sustainable
Nuele’s Serum and Mask utilize amber glass bottles that enable increased shelf life for light / UV sensitive products. Ingredients are purchased in bulk in short frequency to minimize waste and transportation emissions. All Nuele packaging is recyclable and their shipping boxes are uncolored durable cardboard boxes. They aim to limit the use of extra packing material, reduce freight costs, and minimize shipper carbon footprints. Nuele’s Hair Serum and Hair Mask are waterless, thus, we do not contribute to the direct water stress being felt globally. The products do not use pesticides which have been shown to bioaccumulate in flora and fauna leading to significant environmental degradation. Nuele actively works with their farming communities and suppliers, which can help economically strengthen these communities. The brand's EWG certification is a testament to their adherence to both clean and sustainable beauty practices.
Responsible
Nuele Hair works with their moringa ingredient supplier, TrueMoringa, by accepting donations on their website to plant moringa trees in Ghana. This is very important to the female farmers that they work with as it helps to keep and create jobs, thus helping local communities and families. The brand continues to partner with female owned brands, BIPOC brands, brands with initiatives to support women entrepreneurs, and local empowerment initiatives that prepare younger women for the job market. In addition, Nuele donates to Living Beyond Breast Cancer that provides resources to people impacted by breast cancer and donates to The Loveland Foundation that provides financial assistance to Black women and girls seeking therapy.
What our experts say...
The way this mask made my hair feel was INCREDIBLE! My hair felt softer and cleaner for longer than it usually would be! I love how dedicated this brand is to supporting women, particularly women of colour and providing them with opportunities through their formulation process and the donations they raise. I also love that the products are 100% organic and that they use all parts of the moringa and don’t include any ingredients that have little value, so their waste footprint is minimised.
– Marisa Robinson
I loved everything about this product. It was fun using (I’m a DIY lover so the process was nice and forced me to take some ME time, rather than just slapping something in my hair without a thought). The product worked really well and my hair felt so lovely afterwards. Love that this brand has strong values that they stand by – supporting communities where their ingredients come from and a huge focus on women.
–Courtney Dow
I love that I can tailor this hair mask to exactly what my hair needs. I’ve sometimes added more serum and even once added an avocado, as was suggested for a boost in volume and detangling. One thing is obvious, no expense has been spared with the quality of these ingredients. I have been delighted with how healthy my hair has started to look as it was in need of a lot of TLC. I commend Nuele for their commitment to reducing waste by using no water in their products and endeavouring to use all parts of the botanic ingredients in their products.
–Emily Fletcher
Incredibly nourishing and a great treatment. Hair feels awesome after use! Love the packaging too.
–Paloma Garcia