Pure Deo Co. - Magnesium Deodorant - Rose + Pink Clay

RRP: $18.00

Silver
Non-toxic
Formulated from excellent, non-toxic ingredients. Many organic ingredients including coconut oil, shea butter and jojoba oil.
Ethical
Pure Deo Co sources their beeswax from two approved suppliers that are actively campaigning towards bee sustainability, bee health, and the elimination of harmful farming practices impacting worldwide bee health (i.e. neonicotinoids and others). They work with their approved suppliers to ensure their internal standards of sustainability, ethical practices, ethical employment standards, reliable supply chain and certification processes are met or exceeded. This standard includes a no exceptions policy forbidding any form of animal testing, animal cruelty or animal habitat impact. Pure Deo Co. also employs an audit representative to ensure the internal standards of their suppliers in China. All testing is conducted on willing humans and all products are certified Australian Made (by the brand).
Sustainable
Pure Deo Co. has made a commitment to being a single use plastic free company by the end of 2021. Their deodorants are presented in a certified compostable and biodegradable tube. All products are shipped using recyclable and biodegradable cardboard boxes with certified biodegradable labels and tape. The brand also intends to be approved as a B Corporation in the future and are using the reduction of their carbon footprint as the catalyst to this objective. The production of their products produces no run-off, waste byproducts or environmental contamination, either airborne or physical.
Responsible
In 2020 Pure Deo Co. targeted their fundraising efforts towards the Australian Bushfire Relief Funds for communities and wildlife. In 2021, they are targeting Breast Cancer related charities leading into the October Breast Cancer Awareness month and are currently in search of a charity to partner with for the long term in this area, with the hope of finding one that will adopt an outlook that does not rely on studies funded by large personal care corporations. The brand also produces significant digital content to educate people of the dangers of harmful chemicals in deodorant.

What our experts say...

The scent is beautiful, and the branding is well thought out and simple. The quality of the ingredients really jumps out at you when you use it. I think it’s awesome that there is a focus on local initiatives as well as international supplier auditing. The brand’s impetus to become a B Corp and increase sustainability over time is admirable.

– Alena Turley

I really love the product’s packaging aesthetic and the very lovely rose scent. This has been my favourite scent of a deodorant. It is nice and easy to apply and doesn’t stain my clothing or clump together. It kept me feeling fresh and sweet all day and is the perfect size to carry in my bag on the go.. I love that the ingredients are organic and sustainably sourced as well as the brands great awareness around  their sustainability and eco-friendly practices.

– Stephanie Kurlow

It smells really good and feels great on my skin. I am also really excited about the brand’s commitment to education, packaging and community via charity. I love the effort that Pure Deo Co have gone to to ensure a non-greenwashing approach to packaging. This is a real problem in the industry and with lined cardboard packaging across the board.

– Rebecca Sullivan

Feminine and subtly scented, I find this deodorant not only absorbs odour but it seems to actually reduce moisture and keeps my armpits drier. Really gentle but highly effective and I very much appreciate the home compostable packaging.

– Emily Fletcher

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