Pure Deo Co. - Magnesium Deodorant - Vanilla Bean

RRP: $18.00

Gold
Non-toxic
Formulated from excellent, non-toxic ingredients. Many organic ingredients including coconut and jojoba oils, shea butter and vanilla.
Ethical
Pure Deo Co sources their beeswax from two approved suppliers that are actively campaigning towards bee sustainability, bee health, and the elimination of harmful farming practices impacting worldwide bee health (i.e. neonicotinoids and others). They work with their approved suppliers to ensure their internal standards of sustainability, ethical practices, ethical employment standards, reliable supply chain and certification processes are met or exceeded. This standard includes a no exceptions policy forbidding any form of animal testing, animal cruelty or animal habitat impact. Pure Deo Co. also employs an audit representative to ensure the internal standards of their suppliers in China. All testing is conducted on willing humans and all products are certified Australian Made (by the brand).
Sustainable
Pure Deo Co. has made a commitment to being a single use plastic free company by the end of 2021. Their deodorants are presented in a certified compostable and biodegradable tube. All products are shipped using recyclable and biodegradable cardboard boxes with certified biodegradable labels and tape. The brand also intends to be approved as a B Corporation in the future and are using the reduction of their carbon footprint as the catalyst to this objective. The production of their products produces no run-off, waste byproducts or environmental contamination, either airborne or physical.
Responsible
In 2020 Pure Deo Co. targeted their fundraising efforts towards the Australian Bushfire Relief Funds for communities and wildlife. In 2021, they are targeting Breast Cancer related charities leading into the October Breast Cancer Awareness month and are currently in search of a charity to partner with for the long term in this area, with the hope of finding one that will adopt an outlook that does not rely on studies funded by large personal care corporations. The brand also produces significant digital content to educate people of the dangers of harmful chemicals in deodorant.

What our experts say...

A really great deodorant. Subtle vanilla smell, goes on smoothly and works really well. I like the inclusion of jojoba oil which is so great for our skin. Love the packaging – actually zero waste as it’s compostable but it’s also strong, glides well and is easy to use.  I especially appreciate the brand’s approach to sourcing their beeswax, end to end transparency of production and a strong focus on audit of the supply line.

– Corrine Sultana

I loved the smell and the texture of this deodorant – it was really smooth and rubbed in easily leaving no residue or marks. I really love that Pure Deo Co are partnering with organisations that do scientific research into the dangers of toxic products – this is really aligned with my personal values and is relevant to their business and products. Also like the transparency shared on their search for a long-term partner.

– Courtney Dow

I like the fact that the label on this product is indicative of the main ingredient and scent. Pure Deo Co certainly have an extensive social responsibility statement and it’s great to see how widely and thoughtfully the SR has been taken.

– Ria Andriani

Smells like I’m applying vanilla ice cream under my arms – it’s seriously delicious. I love that this works for the full day, despite being so gentle and the cardboard tube makes application so easy. A gorgeous deodorant.

– Emily Fletcher

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