2026 Winners Announced

Clean + Conscious Awards. Best Hair Treatment 2023. Pure Earth

Pure Earth Natural Products – Kakadu Plum Hair Serum

RRP: $49.00

FINALIST

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Kakadu Plum Hair Serum, infused with 11 essential oils, effectively nurtures and fortifies fragile, dry and frizz-prone hair. Abundant in antioxidants, it deeply permeates the scalp and hair, enhances blood flow, combats dandruff and provides soothing relief to irritated, sensitive skin and scalps.

Clean
Formulated with excellent clean, mostly organic ingredients including Kakadu plum, argan, jojoba and rosemary oils.
Ethical
Pure Earth Natural Products prioritises sustainability and ethical practices in their manufacturing process, sourcing local certified organic ingredients and using gentle manufacturing processes that are environmentally and customer-friendly. The brand's products are vegan and cruelty-free and their suppliers undergo thorough quality checks to ensure ethical and sustainable ingredient sourcing. The packaging is 100% recyclable, and customers can choose to return their eco-friendly bottle for a refill and earn a discount. Pure Earth Natural Products also uses recycled and recyclable materials for shipping to minimize their carbon footprint.
Sustainable
Pure Earth is committed to sustainability in all aspects of their business. They use Australian botanicals and certified organic ingredients sourced locally, sustainably and carefully extracted to preserve their full plant profile. The hair serum is packaged in plastic-free and recyclable glass and customers can return their bottles for a discount on refills. They use recycled and recyclable materials for shipping and offer a free zero-waste service to customers. Product formulas are created locally by a long-time resident with a love for nature and sustainability, and they offer bulk purchasing options to reduce shipping and delivery costs.
Responsible
Since purchasing the business in 2018, Pure Earth has supported Carbon Australia and One Tree Planted, donating 1% of its profits to help restore natural habitats. One Tree Planted has already planted 92 million trees worldwide and works to enhance biodiversity and create a positive social impact. The brand also supports Stars Foundation, which empowers marginalized young girls and women to attend and excel in school through culturally safe mentoring programs.

Product reviews from our experts…

Review

The cocktail of 11 essential oils used is divine! I love how this serum instantly reduced frizz, enhanced shine and created healthier looking hair after styling. Vegan, CF, recycling program, planting trees and working with the Stars Foundation are all also excellent to see.

–Neha Hobson

Review

This beautiful hair oil contains a unique combination of ingredients that help to hydrate and strengthen hair and soothe a dry, itchy scalp. I have enjoyed applying a few drops to my scalp each day as well as to the ends before washing my hair. Love that it contains native Kakadu plum.

I’m also really impressed with this brand’s commitment to sourcing local, ethical ingredients and to giving back to society in multiple ways.

–Emma Freeman

Review

This oil smells SO GOOD which makes using it so relaxing. I have quite dry hair and a dehydrated skin type so this oil has been great to give my hair some extra love.

I also love that Pure Earth uses Australian botanicals and certified organic ingredients sourced sustainably and locally.

–Ash Quinn

CLEAN + CONSCIOUS AWARDS 2023 PROUDLY PARTNERED WITH
Clean + Conscious Awards partner Verve Super
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