What our experts say...
This formula is beautiful and comforting on the skin – there’s a pleasant degree of richness that isn’t always present in a Vitamin C-based serum, so my skin feels softened while it’s being brightened! I loved the simplicity of the communication in receiving a note indicating that purchase of the product has a direct impact on tree planting! The whole communication felt really personalised and authentic which I think is an excellent way of connecting with your customer and building that relationship to ensure future loyalty.
The packaging and branding for this product is great, it is clean, appealing and not overwhelming! I love the inclusion of aloe vera with Australian natives like Kakadu Plum, Mountain Pepper Berry and Aspen Bark. I think that the brand’s refill system is great and very affordable!
I enjoyed the lightweight texture, subtle scent and the combination of vitamin c with Australian natives. This would be beneficial for most skin types, even very sensitive skin. The lightweight texture makes it suitable for both day and night. I love that this brand has multiple ways in which they are supporting the planet. The thoughtful detail in the shipping process, low waste bottles and planting a tree for every purchase are all wonderful initiatives. The refill system is also an excellent initiative and I love that more and more brands are making this change.