CLEAN + CONSCIOUS AWARDS 2025 PROUDLY PARTNERED WITH
Revive & Brighten Antioxidant Facial Serum – TYWG
BRONZE
Best Face Serum 2025
$140.00
TWYG’s Antioxidant Facial Serum features Bioactive Totarol™ for antioxidant protection and lasting hydration. With Vitamin-C-rich Kakadu Plum, Saccharide Isomerate and Bakuchiol, it diminishes fine lines, reduces hyperpigmentation, fortifies the skin barrier and enhances overall complexion firmness and radiance.
Clean Ingredients / Materials
Formulated with excellent clean ingredients.
Ethical Practices
TWYG focuses on sustainability through creative solutions in packaging, carbon footprint reduction, ethical sourcing and non-toxic ingredients. TWYG uses high-quality, responsibly sourced materials for its formulations, which are free from harmful chemicals and never tested on animals. Sustainable packaging includes recyclable materials, such as glass and 98% post-consumer recycled plastic and efforts to tackle recycling challenges in New Zealand through partnerships with TerraCycle® and initiatives like the Take Back Collective. Furthermore, the brand is committed to a circular model with refillable options and responsible disposal programs, encouraging reusability with developing refill pods and pouches.
Sustainable Practices
TWYG utilises bioactive Totarol™ sourced sustainably from fallen Tōtara, ensuring no trees are cut down, with harvesting conducted through MPI-certified facilities. The main tree parts are repurposed for products like floorboards and window frames, using only waste off-cuts, while partnering with Trees That Count to plant 500 trees for each used Tōtara. Packaging is designed sustainably, featuring glass bottles and jars, with lids made from 98% post-consumer recycled plastic, addressing local recycling challenges with the TerraCycle® Zero Waste Box™ for non-recyclable components. The brand promotes refillable options for jars and glass bottles and collaborates on the Take Back Collective for a circular model of bottle reuse. Ingredients are selected for efficacy, non-toxicity and ethical sourcing, with a commitment to improving sustainability in beauty packaging as new solutions emerge while balancing environmental responsibility with product quality and experience.
Social Impact
TYWG partners with Trees That Count to plant 500 native trees for every Tōtara tree used in production, supporting New Zealand's native forests and long-term sustainability. They source Bioactive Totarol™ from fallen Tōtara, promoting ethical practices without cutting down trees. In collaboration with other New Zealand brands, they established the Take Back Collective to create a circular model for beauty packaging, reducing waste. Partnering with TerraCycle®, TYWG ensures responsible processing of non-recyclable components. Their lids are locally manufactured in New Zealand from 98% post-consumer recycled plastic, supporting local businesses and reducing carbon footprint. Futhermore the brand is committed to transparency in their sustainability journey, educating consumers on sustainable choices and encouraging participation in recycling and refill initiatives.
Product Reviews by Experts
From the moment I held the bottle, I knew this was something special. The striking tree-like shape isn’t just for show- it reflects the brand’s core ingredient, Totarol, sustainably sourced from fallen Tōtara trees. The formula itself feels just as intentional. It’s lightweight, absorbs beautifully and leaves my skin feeling hydrated, smooth and subtly refined. There’s no stickiness or residue, just a clean, nourishing finish that made my complexion look more even within days. A standout in both form and function. TWYG’s nature-first approach is genuinely impressive. I love that their star ingredient, Totarol, is harvested from fallen Tōtara trees- no cutting, just regeneration and they plant 500 natives for every one used. The packaging is equally thoughtful, with glass bottles and locally made PCR plastic lids, plus TerraCycle and refill initiatives to reduce waste. I love that they took this one concept and made it a consistent and central focus.
Presented in a striking, bright orange sculptural bottle, this facial serum features a hydrating, barrier-supporting formula combining science-backed and botanical ingredients. Totarol, a rare plant-based extract from the New Zealand Totara tree, adds unique anti-aging and antibacterial benefits. The uplifting fragrance makes it a joyful addition to my morning routine. I love that this brand uses bioactive Totarol sourced only from fallen Tōtara trees, ensuring no new trees are cut down. They responsibly use off-cuts from MPI-certified facilities that supply timber for furniture and for every tree used, they plant 500 more through their partnership with Trees That count. It’s a truly thoughtful approach that respects nature and helps restore forests for the future.
The packaging and the vessel are stunning- what a statement-maker in the bathroom cabinet! I adored how striking and original it is. It elevated the skincare experience into something more special. I was also impressed with the beautiful fresh and clean scent- it made it very moreish to use and one that I kept wanting to come back to. It also felt very gender-neutral which not all skincare does- my whole family wanted to get in on this one. The brand’s honest and thoughtful approach to sustainability (particularly in a category where perfection is often impossible) is refreshing and impressive. They lean into transparency and continuing improvement, which is the mark of a brand doing things for the right reasons.
Revive & Brighten Antioxidant Facial Serum – TYWG
$140.00
From the moment I held the bottle, I knew this was something special. The striking tree-like shape isn’t just for show- it reflects the brand’s core ingredient, Totarol, sustainably sourced from fallen Tōtara trees. The formula itself feels just as intentional. It’s lightweight, absorbs beautifully and leaves my skin feeling hydrated, smooth and subtly refined. There’s no stickiness or residue, just a clean, nourishing finish that made my complexion look more even within days. A standout in both form and function. TWYG’s nature-first approach is genuinely impressive. I love that their star ingredient, Totarol, is harvested from fallen Tōtara trees- no cutting, just regeneration and they plant 500 natives for every one used. The packaging is equally thoughtful, with glass bottles and locally made PCR plastic lids, plus TerraCycle and refill initiatives to reduce waste. I love that they took this one concept and made it a consistent and central focus. Presented in a striking, bright orange sculptural bottle, this facial serum features a hydrating, barrier-supporting formula combining science-backed and botanical ingredients. Totarol, a rare plant-based extract from the New Zealand Totara tree, adds unique anti-aging and antibacterial benefits. The uplifting fragrance makes it a joyful addition to my morning routine. I love that this brand uses bioactive Totarol sourced only from fallen Tōtara trees, ensuring no new trees are cut down. They responsibly use off-cuts from MPI-certified facilities that supply timber for furniture and for every tree used, they plant 500 more through their partnership with Trees That count. It’s a truly thoughtful approach that respects nature and helps restore forests for the future. The packaging and the vessel are stunning- what a statement-maker in the bathroom cabinet! I adored how striking and original it is. It elevated the skincare experience into something more special. I was also impressed with the beautiful fresh and clean scent- it made it very moreish to use and one that I kept wanting to come back to. It also felt very gender-neutral which not all skincare does- my whole family wanted to get in on this one. The brand’s honest and thoughtful approach to sustainability (particularly in a category where perfection is often impossible) is refreshing and impressive. They lean into transparency and continuing improvement, which is the mark of a brand doing things for the right reasons. TWYG’s Antioxidant Facial Serum features Bioactive Totarol™ for antioxidant protection and lasting hydration. With Vitamin-C-rich Kakadu Plum, Saccharide Isomerate and Bakuchiol, it diminishes fine lines, reduces hyperpigmentation, fortifies the skin barrier and enhances overall complexion firmness and radiance.
Categories: Best Face Serum 2025
$140.00
From the moment I held the bottle, I knew this was something special. The striking tree-like shape isn’t just for show- it reflects the brand’s core ingredient, Totarol, sustainably sourced from fallen Tōtara trees. The formula itself feels just as intentional. It’s lightweight, absorbs beautifully and leaves my skin feeling hydrated, smooth and subtly refined. There’s no stickiness or residue, just a clean, nourishing finish that made my complexion look more even within days. A standout in both form and function. TWYG’s nature-first approach is genuinely impressive. I love that their star ingredient, Totarol, is harvested from fallen Tōtara trees- no cutting, just regeneration and they plant 500 natives for every one used. The packaging is equally thoughtful, with glass bottles and locally made PCR plastic lids, plus TerraCycle and refill initiatives to reduce waste. I love that they took this one concept and made it a consistent and central focus. Presented in a striking, bright orange sculptural bottle, this facial serum features a hydrating, barrier-supporting formula combining science-backed and botanical ingredients. Totarol, a rare plant-based extract from the New Zealand Totara tree, adds unique anti-aging and antibacterial benefits. The uplifting fragrance makes it a joyful addition to my morning routine. I love that this brand uses bioactive Totarol sourced only from fallen Tōtara trees, ensuring no new trees are cut down. They responsibly use off-cuts from MPI-certified facilities that supply timber for furniture and for every tree used, they plant 500 more through their partnership with Trees That count. It’s a truly thoughtful approach that respects nature and helps restore forests for the future. The packaging and the vessel are stunning- what a statement-maker in the bathroom cabinet! I adored how striking and original it is. It elevated the skincare experience into something more special. I was also impressed with the beautiful fresh and clean scent- it made it very moreish to use and one that I kept wanting to come back to. It also felt very gender-neutral which not all skincare does- my whole family wanted to get in on this one. The brand’s honest and thoughtful approach to sustainability (particularly in a category where perfection is often impossible) is refreshing and impressive. They lean into transparency and continuing improvement, which is the mark of a brand doing things for the right reasons. TWYG’s Antioxidant Facial Serum features Bioactive Totarol™ for antioxidant protection and lasting hydration. With Vitamin-C-rich Kakadu Plum, Saccharide Isomerate and Bakuchiol, it diminishes fine lines, reduces hyperpigmentation, fortifies the skin barrier and enhances overall complexion firmness and radiance.
Categories: Best Face Serum 2025
From the moment I held the bottle, I knew this was something special. The striking tree-like shape isn’t just for show- it reflects the brand’s core ingredient, Totarol, sustainably sourced from fallen Tōtara trees. The formula itself feels just as intentional. It’s lightweight, absorbs beautifully and leaves my skin feeling hydrated, smooth and subtly refined. There’s no stickiness or residue, just a clean, nourishing finish that made my complexion look more even within days. A standout in both form and function. TWYG’s nature-first approach is genuinely impressive. I love that their star ingredient, Totarol, is harvested from fallen Tōtara trees- no cutting, just regeneration and they plant 500 natives for every one used. The packaging is equally thoughtful, with glass bottles and locally made PCR plastic lids, plus TerraCycle and refill initiatives to reduce waste. I love that they took this one concept and made it a consistent and central focus. Presented in a striking, bright orange sculptural bottle, this facial serum features a hydrating, barrier-supporting formula combining science-backed and botanical ingredients. Totarol, a rare plant-based extract from the New Zealand Totara tree, adds unique anti-aging and antibacterial benefits. The uplifting fragrance makes it a joyful addition to my morning routine. I love that this brand uses bioactive Totarol sourced only from fallen Tōtara trees, ensuring no new trees are cut down. They responsibly use off-cuts from MPI-certified facilities that supply timber for furniture and for every tree used, they plant 500 more through their partnership with Trees That count. It’s a truly thoughtful approach that respects nature and helps restore forests for the future. The packaging and the vessel are stunning- what a statement-maker in the bathroom cabinet! I adored how striking and original it is. It elevated the skincare experience into something more special. I was also impressed with the beautiful fresh and clean scent- it made it very moreish to use and one that I kept wanting to come back to. It also felt very gender-neutral which not all skincare does- my whole family wanted to get in on this one. The brand’s honest and thoughtful approach to sustainability (particularly in a category where perfection is often impossible) is refreshing and impressive. They lean into transparency and continuing improvement, which is the mark of a brand doing things for the right reasons. Revive & Brighten Antioxidant Facial Serum – TYWG
TWYG’s Antioxidant Facial Serum features Bioactive Totarol™ for antioxidant protection and lasting hydration. With Vitamin-C-rich Kakadu Plum, Saccharide Isomerate and Bakuchiol, it diminishes fine lines, reduces hyperpigmentation, fortifies the skin barrier and enhances overall complexion firmness and radiance.
Categories: Best Face Serum 2025
From the moment I held the bottle, I knew this was something special. The striking tree-like shape isn’t just for show- it reflects the brand’s core ingredient, Totarol, sustainably sourced from fallen Tōtara trees. The formula itself feels just as intentional. It’s lightweight, absorbs beautifully and leaves my skin feeling hydrated, smooth and subtly refined. There’s no stickiness or residue, just a clean, nourishing finish that made my complexion look more even within days. A standout in both form and function. TWYG’s nature-first approach is genuinely impressive. I love that their star ingredient, Totarol, is harvested from fallen Tōtara trees- no cutting, just regeneration and they plant 500 natives for every one used. The packaging is equally thoughtful, with glass bottles and locally made PCR plastic lids, plus TerraCycle and refill initiatives to reduce waste. I love that they took this one concept and made it a consistent and central focus. Presented in a striking, bright orange sculptural bottle, this facial serum features a hydrating, barrier-supporting formula combining science-backed and botanical ingredients. Totarol, a rare plant-based extract from the New Zealand Totara tree, adds unique anti-aging and antibacterial benefits. The uplifting fragrance makes it a joyful addition to my morning routine. I love that this brand uses bioactive Totarol sourced only from fallen Tōtara trees, ensuring no new trees are cut down. They responsibly use off-cuts from MPI-certified facilities that supply timber for furniture and for every tree used, they plant 500 more through their partnership with Trees That count. It’s a truly thoughtful approach that respects nature and helps restore forests for the future. The packaging and the vessel are stunning- what a statement-maker in the bathroom cabinet! I adored how striking and original it is. It elevated the skincare experience into something more special. I was also impressed with the beautiful fresh and clean scent- it made it very moreish to use and one that I kept wanting to come back to. It also felt very gender-neutral which not all skincare does- my whole family wanted to get in on this one. The brand’s honest and thoughtful approach to sustainability (particularly in a category where perfection is often impossible) is refreshing and impressive. They lean into transparency and continuing improvement, which is the mark of a brand doing things for the right reasons.You Might Also Like