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Rinascentia – Plane Jane® Hydrating Serum


Formulated from excellent, non-toxic ingredients. Includes wild yam, red rasperry and green tea extract, cucumber and baobab oils.
Rinascentia is an animal cruelty-free brand that sources Australian-made organic ingredients and uses Fair Trade Baraka Shea Butter. Products are designed and manufactured locally and are plastic bead-free. Furthermore they grow some of their fruits, vegetables and herbs that are used in their products. Products are created and manufactured by Rinascentia in Sydney, Australia.
Pesticide-free ingredients are chosen for Rinascentia products, which are housed in glass jars and bottles to avoid the use of plastic and encourage customer refills. Compostable mailers are also used for deliveries. Furthermore products are designed to be multi-functional.
Rinascentia proudly supports the Australian Marine Conservation Society, as well as the Starlight Children’s Foundation and Australian Cancer Research Foundation.

What our experts say...


This serum has been an Awards favourite of mine for several years now and I feel very grateful to be reviewing it for the third time. My go-to skincare product for winter, it truly is the most hydrating serum out there. I just love this purpose-driven, small batch beauty brand – a business that takes responsibility for our oceans and society.

–Emma Freeman


Smells SO SO BEAUTIFUL like fresh roses but it’s such a smooth and lightweight serum. I’ve been using this product in particular on a daily basis as it makes my face feel rejuvenated and plump. They have really researched about using the most appropriate and ethically/sustainably sourced ingredients. You can tell they are committed to making products that have the planet in mind.

–Catherine Jia


The modern rose scent, luxurious white and gold packaging, and light-weight texture of the serum are all instant stand-out features. I like that it was originally designed for air hostesses who battle dehydrated and dry skin whilst travelling. This focus on hydration can be felt on the skin without an oily residue or heavy texture that often products in this category can leave on the skin. This makes it light-weight and ideal for spring and summer months. The brands focus on the oceans and leaving a kinder, healthier legacy is impressive. Also, their contributions towards supporting the Starlight Children’s foundation, Australian Marine Conservation Society, and Australian Cancer Research Foundation. There is a personal touch and warmth to this brand which can be sensed in how much care they put into these initiatives and also because the formulations are made of fruits, vegetables, and herbs grown in-house by the brand.

–Neha Hobson

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