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Shampoo With A Purpose – The O.G. Shampoo Bar


Formulated from excellent, non-toxic ingredients. Includes Moroccan argan oil and shea butter.
Shampoo With a Purpose (SWAP) only works with quality suppliers (Australian sourced as often as possible) and all their inputs are eco-sustainable. This allows them to create a product that is 100% vegan, cruelty-free and palm-oil free. SWAP is certified by Orangutan Alliance; a non-profit organisation that promotes the reduction of non-sustainable palm oil in consumer products. Products are scented using essential oils. All bars are condensed through a triple milling process that ensures unbeatable longevity reducing unnecessary wastage. Staff work in a comfortable and supportive environment with a “family comes first” motto.
SWAP was the first Australian company to step away from tallow based and produce plant-based soap. The entire SWAP range comes in plastic-free packaging, including compostable cardboard, reusable aluminium tins or innovative compostable plastic. For shipping only recyclable jiffy post-packs, cardboard boxes, shredded paper, eco-friendly paper bags, biodegradable tape and packing paper are used. In the SWAP warehouse and through the production process; reuse, reduce, and recycle is incorporated. A rainfall collection water tank is also found on-site. SWAP aims to introduce even more eco-sustainable products so consumers can make more eco-swaps with a goal to initiate change at large.
Raffle donations are often made to local fundraisers such as schools, dance groups and sports clubs. SWAP further makes product donations to those in need, including their local homeless shelter and food bank. Each quarter they donate $1 from every Aussie Pet Wash Bar sold to local animal shelters. Furthermore SWAP supports like-minded small businesses by promoting them on their flyers along with social media collaborations. Societal and environmental change can only happen together.

What our experts say...


The O.G. is a total game changer! Who knew you could get such strong performance for both cleansing and conditioning in one bar?! It lathers beautifully for a solid bar which makes application super easy and leaves hair really clean and soft. Added bonuses – that it is the perfect plastic-free, gentle, 2-in-1 hair option for our kids, and an easy travel option when packing light (tried and tested!). It is clear that Shampoo With A Purpose is deeply committed to delivering on their ethical and sustainable promises. These values are at the core of everything they do and it is clear that they go above and beyond to ensure that they incorporate this ethos into all elements of their business, supply chain, packaging and product. I was especially excited to see that they are certified by the Orangutan Alliance and was impressed by the impact that they have already had to date by preventing 2 million plastic bottles from entering landfill!

–Niccii Kugler


This shampoo lathers wonderfully and leaves my hair soft and healthy. I also was surprised that I didn’t have to wash my hair as often as regular shampoo as it lasts a long time. I love the smell as well and obviously being a shampoo bar, being plastic free is a win – win. I believe that they have created a strong foundation for a truly impactful brand, and it is closely aligned with my values on honesty, as they are very upfront about what they do/don’t do in the brand!

–Petria Leggo- Field


Great coconuty scent and no packaging to throw away! I respect the thought that has gone into their products and business. They truly align with their values as a company!

–Sarah Berry

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