2026 Winners Announced

Softluxe Swaddle – Cushii

FINALIST
Best Baby Sleep 2026

$54.95

Cushii Softluxe Swaddle is a buttery-soft, breathable wrap made from Cushii’s signature Softluxe fabric. Gentle stretch creates a swaddle hug that helps babies feel snug and settled, while giving parents confidence in choosing a more conscious fabric for baby’s delicate skin.

Made from excellent, non-toxic materials. 97% premium certified TENCEL™ Modal fibres and 3% spandex.
Cushii’s Softluxe™ Swaddle uses LENZING™ TENCEL™ Modal, with wood and pulp sourced from FSC® or PEFC certified or controlled sources, ensuring traceable fibre sourcing. The brand clearly states fibre composition and care instructions for transparency. Suppliers and manufacturing options are continually reviewed to improve quality, transparency and impact. Cushii actively iterates its product to enhance both performance and responsibility and prioritises materials designed for longevity through repeated washing.
Cushii uses TENCEL™ Lyocell and Modal fibres, which are produced with at least 50% less carbon emissions and water consumption than generic lyocell or modal, based on ISO 14040/44 LCA and Higg MSI data. The wood and pulp for TENCEL™ Modal are sourced from FSC®/PEFC certified or controlled sources. Certified, traceable TENCEL™ Modal fibres are used, with fabric batches checked and certified to meet strict guidelines. Sustainability practices are also reviewed each season.
Cushii provides direct support to families in need by donating clothing to those who reach out during difficult circumstances, particularly to offer comfort and support in the newborn stage. The brand also minimises environmental impact through the use of sustainable materials such as certified TENCEL™ Modal fibres, which require less water and produce fewer chemicals than traditional materials and is committed to waste reduction, energy conservation and seeking eco-friendly alternatives in its operations.

Product Reviews by Experts


The product is amazing; the colours are beautiful, the packaging is beautiful, and the material can decompose. So many blankets are fast fashion, quickly produced and bad quality. The swaddle is stretchy, the colours are versatile and the brand donates to charities. They clearly care about the environment. The gentle stretch in the Softluxe material creates that snug swaddle feeling without being restrictive which I think makes such a difference to how settled a newborn feels. The fabric does most of the work. Cushii’s use of LENZING TENCEL Modal with FSC or PEFC certified wood sourcing is a really strong materials choice and I appreciate that they’re transparent about exactly where it comes from. What I also love is that they have an ongoing improvement mindset – they’re not claiming to have everything perfect, but they’re actively reviewing suppliers as they scale. Also currently using 50% less emissions.


The fabric feels exceptionally soft and lightweight while still providing enough stretch for a secure swaddle. It is easy to use and feels gentle on delicate newborn skin. I appreciated the traceable fibre sourcing and the brand’s transparency around materials and manufacturing practices. The use of certified fibres and responsible sourcing demonstrates a thoughtful approach to product development.


The quality of this gown is obvious; the fabric is genuinely lovely against skin and the swaddle design is practical for the newborn stage. Cushii prioritises materials designed for durability and repeated washing, reducing waste over the product’s lifetime.

Softluxe Swaddle – Cushii
$54.95
Review The product is amazing; the colours are beautiful, the packaging is beautiful, and the material can decompose. So many blankets are fast fashion, quickly produced and bad quality. The swaddle is stretchy, the colours are versatile and the brand donates to charities. They clearly care about the environment. The gentle stretch in the Softluxe material creates that snug swaddle feeling without being restrictive which I think makes such a difference to how settled a newborn feels. The fabric does most of the work. Cushii’s use of LENZING TENCEL Modal with FSC or PEFC certified wood sourcing is a really strong materials choice and I appreciate that they’re transparent about exactly where it comes from. What I also love is that they have an ongoing improvement mindset – they’re not claiming to have everything perfect, but they’re actively reviewing suppliers as they scale. Also currently using 50% less emissions.

–Tilly Whitfeld

Review The fabric feels exceptionally soft and lightweight while still providing enough stretch for a secure swaddle. It is easy to use and feels gentle on delicate newborn skin. I appreciated the traceable fibre sourcing and the brand’s transparency around materials and manufacturing practices. The use of certified fibres and responsible sourcing demonstrates a thoughtful approach to product development.

–Winona Wyborn

Review The quality of this gown is obvious; the fabric is genuinely lovely against skin and the swaddle design is practical for the newborn stage. Cushii prioritises materials designed for durability and repeated washing, reducing waste over the product’s lifetime.

–Elli Pavel

Cushii Softluxe Swaddle is a buttery-soft, breathable wrap made from Cushii’s signature Softluxe fabric. Gentle stretch creates a swaddle hug that helps babies feel snug and settled, while giving parents confidence in choosing a more conscious fabric for baby’s delicate skin.
$54.95
Review The product is amazing; the colours are beautiful, the packaging is beautiful, and the material can decompose. So many blankets are fast fashion, quickly produced and bad quality. The swaddle is stretchy, the colours are versatile and the brand donates to charities. They clearly care about the environment. The gentle stretch in the Softluxe material creates that snug swaddle feeling without being restrictive which I think makes such a difference to how settled a newborn feels. The fabric does most of the work. Cushii’s use of LENZING TENCEL Modal with FSC or PEFC certified wood sourcing is a really strong materials choice and I appreciate that they’re transparent about exactly where it comes from. What I also love is that they have an ongoing improvement mindset – they’re not claiming to have everything perfect, but they’re actively reviewing suppliers as they scale. Also currently using 50% less emissions.

–Tilly Whitfeld

Review The fabric feels exceptionally soft and lightweight while still providing enough stretch for a secure swaddle. It is easy to use and feels gentle on delicate newborn skin. I appreciated the traceable fibre sourcing and the brand’s transparency around materials and manufacturing practices. The use of certified fibres and responsible sourcing demonstrates a thoughtful approach to product development.

–Winona Wyborn

Review The quality of this gown is obvious; the fabric is genuinely lovely against skin and the swaddle design is practical for the newborn stage. Cushii prioritises materials designed for durability and repeated washing, reducing waste over the product’s lifetime.

–Elli Pavel

Cushii Softluxe Swaddle is a buttery-soft, breathable wrap made from Cushii’s signature Softluxe fabric. Gentle stretch creates a swaddle hug that helps babies feel snug and settled, while giving parents confidence in choosing a more conscious fabric for baby’s delicate skin.
Review The product is amazing; the colours are beautiful, the packaging is beautiful, and the material can decompose. So many blankets are fast fashion, quickly produced and bad quality. The swaddle is stretchy, the colours are versatile and the brand donates to charities. They clearly care about the environment. The gentle stretch in the Softluxe material creates that snug swaddle feeling without being restrictive which I think makes such a difference to how settled a newborn feels. The fabric does most of the work. Cushii’s use of LENZING TENCEL Modal with FSC or PEFC certified wood sourcing is a really strong materials choice and I appreciate that they’re transparent about exactly where it comes from. What I also love is that they have an ongoing improvement mindset – they’re not claiming to have everything perfect, but they’re actively reviewing suppliers as they scale. Also currently using 50% less emissions.

–Tilly Whitfeld

Review The fabric feels exceptionally soft and lightweight while still providing enough stretch for a secure swaddle. It is easy to use and feels gentle on delicate newborn skin. I appreciated the traceable fibre sourcing and the brand’s transparency around materials and manufacturing practices. The use of certified fibres and responsible sourcing demonstrates a thoughtful approach to product development.

–Winona Wyborn

Review The quality of this gown is obvious; the fabric is genuinely lovely against skin and the swaddle design is practical for the newborn stage. Cushii prioritises materials designed for durability and repeated washing, reducing waste over the product’s lifetime.

–Elli Pavel

Softluxe Swaddle – Cushii
Cushii Softluxe Swaddle is a buttery-soft, breathable wrap made from Cushii’s signature Softluxe fabric. Gentle stretch creates a swaddle hug that helps babies feel snug and settled, while giving parents confidence in choosing a more conscious fabric for baby’s delicate skin.
Review The product is amazing; the colours are beautiful, the packaging is beautiful, and the material can decompose. So many blankets are fast fashion, quickly produced and bad quality. The swaddle is stretchy, the colours are versatile and the brand donates to charities. They clearly care about the environment. The gentle stretch in the Softluxe material creates that snug swaddle feeling without being restrictive which I think makes such a difference to how settled a newborn feels. The fabric does most of the work. Cushii’s use of LENZING TENCEL Modal with FSC or PEFC certified wood sourcing is a really strong materials choice and I appreciate that they’re transparent about exactly where it comes from. What I also love is that they have an ongoing improvement mindset – they’re not claiming to have everything perfect, but they’re actively reviewing suppliers as they scale. Also currently using 50% less emissions.

–Tilly Whitfeld

Review The fabric feels exceptionally soft and lightweight while still providing enough stretch for a secure swaddle. It is easy to use and feels gentle on delicate newborn skin. I appreciated the traceable fibre sourcing and the brand’s transparency around materials and manufacturing practices. The use of certified fibres and responsible sourcing demonstrates a thoughtful approach to product development.

–Winona Wyborn

Review The quality of this gown is obvious; the fabric is genuinely lovely against skin and the swaddle design is practical for the newborn stage. Cushii prioritises materials designed for durability and repeated washing, reducing waste over the product’s lifetime.

–Elli Pavel

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