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Tailor Hydrate, Plumping Oil-Free Gel Serum – Tailor Skincare

GOLD
Best Hyaluronic Acid Serum 2025

$65.50

Oil-free gel serum with 2% Hyaluronic Acid and 4% Niacinamide hydrates and refreshes skin. It boosts hydration, plumps fine lines and soothes redness and sensitivities, featuring 99.2% natural ingredients.

Formulated with excellent clean ingredients.
Tailor Skincare has been cruelty-free for over 13 years, committing to no animal testing and using only human participants for testing. The brand sources high-quality, ethically sourced ingredients like Kanuka essential oil and Kowhai extract, along with certified organic, fair-trade coconut oil from Indonesia. Their formulation approach emphasises the use of multi-use ingredients to minimise waste and transport, alongside minimalist formulations that focus on essential components for skin health. Each ingredient undergoes strict assessments for its natural, vegan and cruelty-free integrity, as well as ethical and sustainable sourcing prior to inclusion in their products.
Tailor Skincare is formulated and manufactured in Christchurch, New Zealand, with a strong emphasis on sustainability reflected in their eco-conscious packaging. They utilise recyclable and up-cycled blue bottles and tubes, with their tubes made of 50% post-consumer resin. Their boxes are crafted from ‘Well-Managed Forest’ certified card, fully recyclable and compostable, sourced locally to reduce carbon emissions. Tailor introduced Compostable Refills and the innovative Tailor Elevate, a multi-functional skincare mask, showcasing their commitment to sustainability. Three of their products are waterless, minimising water consumption. Tailor focuses on concise, multi-functional formulations, reducing the need for multiple products, and offers 20ml minis of bestsellers as an alternative to single-use samples. Their product sizes are optimised to ensure longevity and reduce waste.
In 2020 Tailor Skincare provided a $2,000 grant to The Good Fund New Zealand through the Tailor Changemaker campaign and in 2021, they donated $5,000 worth of products to Endometriosis New Zealand as part of the Face of Tailor campaign. They maintain ongoing partnerships and regularly contribute products to events that align with their values, such as the Look Good, Feel Better charity, which aids those affected by cancer. Event sponsorships have included contributions to the Pink Ribbon Morning Tea, Huggable Hearts Fundraiser and Endo Warriors Aotearoa Silent Auction, among others. They also support inclusive sports, having sponsored the Northern Rovers PREMIER WOMENs team in 2025, reinforcing their commitment to diversity and gender equality in sports.

Product Reviews by Experts


Boasting 4% Niacinamide and 2% Hyaluronic Acid, this clever oil-free gel serum is a tall drink of water for dry skin. Hydrating, plumping and soothing, it soaks in beautifully and left my skin feeling soft and looking refreshed. With winter well and truly here, I greatly appreciated and noticed the lift and brightening it gave my frankly dull-looking skin with regular use. I’m super impressed with the transparency and care that this brand offers when it comes to their ethical, sustainable and social responsibility. But then again, they’ve been doing this for 13 years! Locally sourced where possible and sustainably sourced always, the ingredients list and minimalist and mindful approach to formulations offers peace of mind as well as powerful results. Balancing functionality and eco-conscious design isn’t always easy, but Tailor Skincare executes it well, with both the user and the environment considered and cared for. Ongoing partnerships with Look Good Feel Better and regular event and charity sponsorships, including many New Zealand-based organisations, demonstrates a clear and consistent commitment to supporting and helping the community too.


This hydrating oil-free blend is sure to win over everyone. With neutral packaging, a minimal ingredient list and an unscented, gel-like texture, it’s incredibly easy to apply and suitable for all skin types. It absorbs quickly and completely, leaving skin hydrated and visibly plumped from within. This brand has a proud history of supporting charitable causes, including a long-standing partnership with Look Good Feel Better- offering skincare and makeup guidance to help those affected by cancer feel more like themselves during treatment.


I think it’s great that it doesn’t have an overwhelming amount of ingredients and additionally love that it’s oil-free which is great across my t-zone where I get oily. I’m most impressed by their ethically sourced ingredients. I also think it’s a reflection of how nice it was to use this product knowing exactly what’s in the serum without chemicals with long-names.

Tailor Hydrate, Plumping Oil-Free Gel Serum – Tailor Skincare
$65.50
Review Boasting 4% Niacinamide and 2% Hyaluronic Acid, this clever oil-free gel serum is a tall drink of water for dry skin. Hydrating, plumping and soothing, it soaks in beautifully and left my skin feeling soft and looking refreshed. With winter well and truly here, I greatly appreciated and noticed the lift and brightening it gave my frankly dull-looking skin with regular use. I’m super impressed with the transparency and care that this brand offers when it comes to their ethical, sustainable and social responsibility. But then again, they’ve been doing this for 13 years! Locally sourced where possible and sustainably sourced always, the ingredients list and minimalist and mindful approach to formulations offers peace of mind as well as powerful results. Balancing functionality and eco-conscious design isn’t always easy, but Tailor Skincare executes it well, with both the user and the environment considered and cared for. Ongoing partnerships with Look Good Feel Better and regular event and charity sponsorships, including many New Zealand-based organisations, demonstrates a clear and consistent commitment to supporting and helping the community too.

–Brittany Stewart

Review This hydrating oil-free blend is sure to win over everyone. With neutral packaging, a minimal ingredient list and an unscented, gel-like texture, it’s incredibly easy to apply and suitable for all skin types. It absorbs quickly and completely, leaving skin hydrated and visibly plumped from within. This brand has a proud history of supporting charitable causes, including a long-standing partnership with Look Good Feel Better- offering skincare and makeup guidance to help those affected by cancer feel more like themselves during treatment.

–Dominique Scott

Review I think it’s great that it doesn’t have an overwhelming amount of ingredients and additionally love that it’s oil-free which is great across my t-zone where I get oily. I’m most impressed by their ethically sourced ingredients. I also think it’s a reflection of how nice it was to use this product knowing exactly what’s in the serum without chemicals with long-names.

–Zahrah Aliyah

Oil-free gel serum with 2% Hyaluronic Acid and 4% Niacinamide hydrates and refreshes skin. It boosts hydration, plumps fine lines and soothes redness and sensitivities, featuring 99.2% natural ingredients.
$65.50
Review Boasting 4% Niacinamide and 2% Hyaluronic Acid, this clever oil-free gel serum is a tall drink of water for dry skin. Hydrating, plumping and soothing, it soaks in beautifully and left my skin feeling soft and looking refreshed. With winter well and truly here, I greatly appreciated and noticed the lift and brightening it gave my frankly dull-looking skin with regular use. I’m super impressed with the transparency and care that this brand offers when it comes to their ethical, sustainable and social responsibility. But then again, they’ve been doing this for 13 years! Locally sourced where possible and sustainably sourced always, the ingredients list and minimalist and mindful approach to formulations offers peace of mind as well as powerful results. Balancing functionality and eco-conscious design isn’t always easy, but Tailor Skincare executes it well, with both the user and the environment considered and cared for. Ongoing partnerships with Look Good Feel Better and regular event and charity sponsorships, including many New Zealand-based organisations, demonstrates a clear and consistent commitment to supporting and helping the community too.

–Brittany Stewart

Review This hydrating oil-free blend is sure to win over everyone. With neutral packaging, a minimal ingredient list and an unscented, gel-like texture, it’s incredibly easy to apply and suitable for all skin types. It absorbs quickly and completely, leaving skin hydrated and visibly plumped from within. This brand has a proud history of supporting charitable causes, including a long-standing partnership with Look Good Feel Better- offering skincare and makeup guidance to help those affected by cancer feel more like themselves during treatment.

–Dominique Scott

Review I think it’s great that it doesn’t have an overwhelming amount of ingredients and additionally love that it’s oil-free which is great across my t-zone where I get oily. I’m most impressed by their ethically sourced ingredients. I also think it’s a reflection of how nice it was to use this product knowing exactly what’s in the serum without chemicals with long-names.

–Zahrah Aliyah

Oil-free gel serum with 2% Hyaluronic Acid and 4% Niacinamide hydrates and refreshes skin. It boosts hydration, plumps fine lines and soothes redness and sensitivities, featuring 99.2% natural ingredients.
Review Boasting 4% Niacinamide and 2% Hyaluronic Acid, this clever oil-free gel serum is a tall drink of water for dry skin. Hydrating, plumping and soothing, it soaks in beautifully and left my skin feeling soft and looking refreshed. With winter well and truly here, I greatly appreciated and noticed the lift and brightening it gave my frankly dull-looking skin with regular use. I’m super impressed with the transparency and care that this brand offers when it comes to their ethical, sustainable and social responsibility. But then again, they’ve been doing this for 13 years! Locally sourced where possible and sustainably sourced always, the ingredients list and minimalist and mindful approach to formulations offers peace of mind as well as powerful results. Balancing functionality and eco-conscious design isn’t always easy, but Tailor Skincare executes it well, with both the user and the environment considered and cared for. Ongoing partnerships with Look Good Feel Better and regular event and charity sponsorships, including many New Zealand-based organisations, demonstrates a clear and consistent commitment to supporting and helping the community too.

–Brittany Stewart

Review This hydrating oil-free blend is sure to win over everyone. With neutral packaging, a minimal ingredient list and an unscented, gel-like texture, it’s incredibly easy to apply and suitable for all skin types. It absorbs quickly and completely, leaving skin hydrated and visibly plumped from within. This brand has a proud history of supporting charitable causes, including a long-standing partnership with Look Good Feel Better- offering skincare and makeup guidance to help those affected by cancer feel more like themselves during treatment.

–Dominique Scott

Review I think it’s great that it doesn’t have an overwhelming amount of ingredients and additionally love that it’s oil-free which is great across my t-zone where I get oily. I’m most impressed by their ethically sourced ingredients. I also think it’s a reflection of how nice it was to use this product knowing exactly what’s in the serum without chemicals with long-names.

–Zahrah Aliyah

Tailor Hydrate, Plumping Oil-Free Gel Serum – Tailor Skincare
Oil-free gel serum with 2% Hyaluronic Acid and 4% Niacinamide hydrates and refreshes skin. It boosts hydration, plumps fine lines and soothes redness and sensitivities, featuring 99.2% natural ingredients.
Review Boasting 4% Niacinamide and 2% Hyaluronic Acid, this clever oil-free gel serum is a tall drink of water for dry skin. Hydrating, plumping and soothing, it soaks in beautifully and left my skin feeling soft and looking refreshed. With winter well and truly here, I greatly appreciated and noticed the lift and brightening it gave my frankly dull-looking skin with regular use. I’m super impressed with the transparency and care that this brand offers when it comes to their ethical, sustainable and social responsibility. But then again, they’ve been doing this for 13 years! Locally sourced where possible and sustainably sourced always, the ingredients list and minimalist and mindful approach to formulations offers peace of mind as well as powerful results. Balancing functionality and eco-conscious design isn’t always easy, but Tailor Skincare executes it well, with both the user and the environment considered and cared for. Ongoing partnerships with Look Good Feel Better and regular event and charity sponsorships, including many New Zealand-based organisations, demonstrates a clear and consistent commitment to supporting and helping the community too.

–Brittany Stewart

Review This hydrating oil-free blend is sure to win over everyone. With neutral packaging, a minimal ingredient list and an unscented, gel-like texture, it’s incredibly easy to apply and suitable for all skin types. It absorbs quickly and completely, leaving skin hydrated and visibly plumped from within. This brand has a proud history of supporting charitable causes, including a long-standing partnership with Look Good Feel Better- offering skincare and makeup guidance to help those affected by cancer feel more like themselves during treatment.

–Dominique Scott

Review I think it’s great that it doesn’t have an overwhelming amount of ingredients and additionally love that it’s oil-free which is great across my t-zone where I get oily. I’m most impressed by their ethically sourced ingredients. I also think it’s a reflection of how nice it was to use this product knowing exactly what’s in the serum without chemicals with long-names.

–Zahrah Aliyah

CLEAN + CONSCIOUS AWARDS 2025 PROUDLY PARTNERED WITH
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