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The Sleep Store – Fitted Zip Swaddle


Made from excellent, non-toxic materials. 95% GOTS certified organic jersey cotton with 5% elastane to provide stretch.
The Sleep Store's organic cotton fitted swaddle is made in India and adheres to the GOTS standard. The workers employed in every step of the process are treated fairly and with high regard.
The Sleep Store create reusable, recyclable, or compostable packaging for their products and run an effective recycling and waste-reduction policy. They design and make clothing with a carefully considered fit and joined the Sustainable Business Network in 2013.
The Sleep Store advocate for safe infant sleep and submit recommendations to government agencies to improve the standards of infant sleep products. They also fund a team of expertly trained sleep coaches to provide infant sleep advice free of charge. The Sleep Store supports various charities with donations and fundraising activities, including; Give a Kid a Blanket, NZ Mental Health Foundation, Playcentre, Parents Centre NZ, Oxfam and Community Pantry.

What our experts say...

I really like this swaddle, it is super stretchy and snug. The pattern is super cute – love the little star design. The little babe only just fit in it, but it would be perfect for newborns. The fabric is fabulously soft, smooth on the skin and comfortable. I’d buy this in the future for sure. Product arrived in minimal packaging and the actual swaddle is in a little drawstring bag that can be reused.

I love that they support and donate to the mental health foundation in NZ, such an important cause. I also love that they will not stock products they do not personally think are safe, which gives you peace of mind while shopping with them.

– Samantha Gilmore

The Sleep Store swaddle is an arms-down swaddle. Babies are guaranteed to feel safe and secure in the cosy and soft design. I loved the zip, which went around the outside, giving a large area for the midnight nappy changes (no wrangling legs in and out like in other swaddles).

I am in full support of the brand’s stance on Safe Sleep. I remember when I was a first time mum, being overwhelmed by the choices in stores and later realising many of them were unsafe for unsupervised sleep. I think having a store that supports this takes that pressure off new parents.

–Shannon Rafaelli

I wish I had this swaddle when my babies were born. I tried to move them into a hands-up position in a zip swaddle when I was recovering from a cesarean in hospital and it just didn’t work. This holds a baby in a firm and snug way so they will be comforted, and my goodness zips make life so much easier! My favourite feature, however, is the wonderful double zip which allows you to do a nappy change without undoing them!

–Emily Fletcher

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