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The Sleep Store – Merino Jersey Sleeping Bag


GOLD + editor’s choice

This 100% Merino garment is designed for babies weighing between 4kgs and 1yr (0-12mths). It is part of an exclusive jersey Merino range featuring a J-shaped zip and YKK snaps. With a double layer and luxuriously thick fabric, it ensures comfort for infants.

Made from excellent, non-toxic materials. 100% NZ Merino.
The Sleep Store is a New Zealand-based, family-owned business that produces products made from 100% natural grown fibers that are Oeko-tex standard 100 certified. It works with smaller, often family-owned offshore factories that have high standards of care for their employees and provide certifications for materials, fair work environment, and pay for staff. The brand is open to visits, audits, and inspections and supports charities around New Zealand, including Give a Kid a Blanket, The Kindness Collective, and Baby Carrier Libraries.
The Sleep Store has emphasized a "buy less, buy better" approach and adopted a plastic-free supply chain, recyclable print materials and swing tags and uses paper and card mailers. The brand also uses natural, renewable, and biodegradable wool fibres and has a repair and resale policy when possible. They aim to continually improve their sustainability and carbon footprint by minimizing packaging, consolidating shipments, and working with ToiTu to log their carbon outputs. In 2021, the company undertook ToiTu carbon certification to measure their carbon output.
The Sleep Store supports local charities including Give A Kid A Blanket, Oxfam, NZ Baby Box, and Baby Start through donations and fundraising activities, and has a community donation drop-off point for Give A Kid A Blanket. They also donate products to various community projects and fundraisers, and fund a team of sleep coaches who provide infant sleep advice through Sleep Store support groups. Their social organization, Babywearing Aotearoa, helps parents learn about and find the best carrying option for their family.

Product reviews from our experts…


This sleeping bag is so soft and luxurious. The double layer makes this bag an excellent weight and the print is very adorable. In comparison to the other sleeping bags I own, I loved how the product size is suitable from 4kgs to 1yr (0-12mths). Babies grow so quickly therefore I see value in a product that can be worn for a long age period. This sleeping bag holds great longevity value!

I am impressed by The Sleep Store’s ‘buy less, buy better’ approach. This is highly evident in the product design that achieves product longevity with more wear per purchase and via the companies supply chain which addresses excellent natural, recyclable and renewable choices.

–Renee Anthony


A beautifully made baby sleeping bag where everything has been thought of – under arm snaps to adjust sizing as baby grows, the sweetest of prints, high quality seams and zips so it can be cherished for multiple children and made with the softest of superfine merino wool. The temperature regulating qualities of merino mean that despite being delightfully snuggly, this bag can be used for a range of room temperatures without bub overheating – and on warmer days, the fabric is so soft that bub can happily just wear a nappy underneath! Highly recommended!

–Emily Fletcher


The Sleep Store Merino Jersey Sleeping Bag is nice to have and I love the materials used. This is great for an ‘arms free’ sleeping baby! I also like that there is a zip that goes all the way round – I think this is really important!

–Dee Zibara

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