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The Very Good Bra – Liberty Pansy


Made from excellent non-toxic materials. Organic cotton dyed with REACH dyes by Liberty Fabrics, organic cotton & natural tree rubber elastics, tencel thread.
The Very Good Bra chooses 100% biologically circular materials in order to ensure minimum impact on air, oceans and land.The brand works with a WRAP certified factory in Sri Lanka that provides many additional benefits to staff and also has a number of energy saving initiatives in place. Over 50% of their materials spend goes to female led businesses and almost 100% of their support services, which are all Australia based. The brand does not edit the models they shoot in their products.
The Very Good Bra uses materials that are 100% botanically circular and compostable. They are 100% plastic-free and contain no spandex, nylon or polyester and therefore there is minimal environmental impact in their production. The brand sells replacement straps for their bras so customers can extend the life of them and have a Facebook Buy Swap and Sell group where used bras that no longer fit can find new homes globally. Parcels are sent in acid-free, recyclable tissue paper and labels and customers can choose between a compostable or recycled/recyclable plastic mailer. The Very Good Bra uses 100% renewable energy and all their office materials are low-impact and sustainable. Leftover materials are used to make small runs of sleep wear.
The Very Good Bra work with Avenue co-working as a fulfilment partner, a brilliant social venture offering employment opportunities to people of all abilities. The brand also donates $1 per sale to charities such as Greening Australia and the NBCF. The brand’s owner personally donates time to webinars and conferences including UN Compact, UNSW, Ndless, Sustainable Brands as well as supports and mentors new entrants to the market. This year The Very Good Bra has successfully lobbied the industry and had an application accepted by Standards Australia to create a world first Australian Standard for textile composting, together with Blake Lindley of CIRQ Solutions.

What our experts say...


The Very Good Bra’s Liberty Pansy fits perfectly and flatters the bust. The full cup and the wide band / latch provide comfort and stability in a way that’s unexpected for a wire-free bra. The Liberty Pansy print brings a feminine touch to the eco-friendly intimate. It’s clear that The Very Good Bra is focused on operating in a way that is ethical, sustainable and socially responsible. The bra’s values are skewed towards being environmentally sustainable while providing a good, quality product, which is fantastic.

–Brittanie Dreghorn


The quality of the fabric resonates, thick and sturdy – and with intimates, quality fabric is such an important part of the product’s feel whilst wearing. Love the organic materials, including liner, and the fact it’s compostable! Design is super cute, and I love that it’s also machine washable, making for easy use. I love that their social responsibility extends to several different areas – not just the sustainability aspect. The non-photoshopped models are particularly important for intimates, I think. Appreciate the transparency with tracking and using female-led businesses, particularly in overseas businesses. Love the extra work on fabric recycling and composting!

–Bianca O’Neill


Wow. This absolutely gorgeous bra is so well cut and supportive, it is a dream to wear. I honestly don’t think I’ve ever had a bra fit me so well… I’m not an easy fit, having breastfed for 6.5 years, and had kind of given up on getting the perfect fit. And yet here it is! The dream bra! I love that it is made from organic cotton, with elastic from natural tree rubber. I’m totally hooked and so grateful The Very Good Bra came into my life! I also really appreciate that it comes packaged from Avenue, which offers employment opportunities for people of all abilities. Highly recommended.

–Emily Fletcher

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