Winner of the Social Responsibility Award in the Food + Nutrition category
Social Responsibility permeates from the heart of this Australian business. Loving Earth’s efforts to create change, protect the planet and make a positive impact on society are nothing short of phenomenal.
In Australia, every purchase of the Gubinge powder and Jilungin Dreaming tea supports the Twin Lakes community, not only in their harvest, but also in the landcare work that they do. Bruno Dann, an elder from the Winawaal region is bringing back the ancestral ways of land care to the local community, helping to restore the natural balance of the bush. The brand also supports local and national charities, such as Greenpeace’s Sea Shepherd, through their promotional activity.
All of the brand’s wildcrafted ingredients honour the indigenous people that have cultivated them for thousands of years, as well as the earth and ecosystems in which they are grown – working with the Ashaninka community in Peru, the Twin Lakes mob in The Kimberley, and coconut farmers in Indonesia. Through product manufacturing, Loving Earth gives back to these communities thereby adding more value to their work and increasing the revenue they generate for their families.
Loving Earth ensures ingredients are produced without the use of synthetic fertilizers or chemical pesticides/herbicides and are cultivated in ways (such as traditional permaculture systems/shade-grown ingredients using native canopy species) that help restore native ecosystems, prevent erosion and support water conservation. For example, the brand’s cacao is grown in a regenerative way by the indigenous people of the land in Peru. All Loving Earth’s products are made in a solar-powered factory and the brand uses home compostable packaging and vegetable inks, as well as biofill packaging for sending out products. In addition, the brand’s office is dedicated to recycling.