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The Very Good Bra

Winner of the Social Responsibility Award in the Fashion + Fitness category

Social responsibility sits at the very core of this Australian slow fashion brand. The Very Good Bra works with Avenue coworking as a fulfillment partner, a social venture offering employment opportunities to people of all abilities, including those with high and very high support needs.  In terms of textile production, The Very Good Bra works with a WRAP-certified factory in Sri Lanka which provides many additional benefits to its staff.

$1 from every saleis donated  to charities including Greening Australia and the NBCF. The brand’s founde, Stephanie Devine, devotes much of her time to sustainable fashion education, including webinars and conferences such as UN Compact, UNSW, Ndless and Sustainable Brands. Stephanie also supports and mentors new entrants to the market. 

Only materials that are 100% botanically circular and compostable are used in production. Materials are 100% plastic-free and contain no spandex, nylon or polyester, ensuring minimal environmental impact in their production. The brand sells replacement straps for their bras so customers can extend the life of their products. The Very Good Bra uses 100% renewable energy and all office materials are low-impact and sustainable, with leftover materials used to make small runs of sleepwear.

This year, The Very Good Bra successfully lobbied the industry and had an application accepted by Standards Australia to create a world-first Australian Standard for textile composting, together with Blake Lindley of CIRQ Solutions. This will allow brands to take back 100% natural textiles and introduce them into existing waste/compost infrastructure for food and organics waste, thus potentially saving thousands of tons from landfill.


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