2026 Winners Announced

Belly Bump Serum – The Nude Alchemist

GOLD
Best Pregnancy Skincare / Product 2025

$25.95

Belly Bump Serum is a pregnancy-safe blend of cold-pressed botanical oils. It soothes dryness, relieves itchiness and supports skin elasticity. Infused with calendula, it is free from synthetics and petroleum-based ingredients. This serum hydrates, protects and helps minimise stretch marks for radiant mamas-to-be.

Formulated with excellent clean, mostly organic ingredients.
The Nude Alchemist is a women-led, family-owned brand proudly based in New Zealand, operated under the guidance of a certified aromatherapist. The brand strongly advocates for safely formulated products, focusing on baby, children and motherhood categories. All essential oils used in their products are third-party tested to ensure purity and effective therapeutic action. The brand sources organic, fair-trade, natural, virgin, cold-pressed and non-GMO ingredients from reputable suppliers and maintains cruelty-free practices. Products are free from harmful chemicals, fillers, synthetic fragrances and other synthetic ingredients, with zero water content to avoid preservatives and diluted results. Additionally, vegan-friendly options are available.
The Nude Alchemist prioritises sustainability by utilising materials and packaging that are easily reusable, recyclable or compostable. Their products are packaged in infinitely recyclable glass, supported by a return program to promote circular economy practices. All despatch packaging is plastic-free, featuring 100% recyclable, biodegradable boxes and mailers made from recycled content, with paper bubble wrap and newsprint for padding and paper-based tape for sealing. They ensure that any incoming or generated waste is recycled or repurposed, including soft plastic recycling and composting, while kitchen waste from their herbal infusion method is fed to their chickens at home.
The Nude Alchemist is a family-owned brand that actively supports the community through regular monthly donations to the Red Cross and Barnardo’s for children in need, as well as contributions to flood relief and mental health charities. They engage in fundraising initiatives to aid local schools, kindergartens and not-for-profit organisations. The brand prioritises supporting New Zealand and Australian businesses and emphasises backing women-led small businesses to promote gender equality, with 80% of their team being female. The products are proudly New Zealand-made.

Product Reviews by Experts


The amount of serum that comes out in the first pump is impressive, most products you’ll need to pump a few times to get quite a bit of product out but not with this one. It glides on the skin smoothly and smells great. I found that the product helps with the stretch sensation on my belly. I found the statement about feeding waste from the herbal infusion method to chickens at home really impressive because it reflects a genuine commitment to sustainability on a practical, everyday level. It shows that the brand isn’t just using eco-friendly language, they’re actually living it. Repurposing what would normally be considered waste into something useful, demonstrates a thoughtful and holistic approach to reducing environmental impact which you don’t get in a lot of businesses these days!


I really like using this at night time before bed as I can nourish/ soothe the bump before resting with a product that absorbs so well. My favourite thing about this serum is how well it absorbs and doesn’t leave me feeling sticky or greasy. Nothing worse than having your clothes stick to you after using a skin product! Such a refreshing feel and smells lovely too. I really like that the products are organic, natural and safe for pregnant mama’s. I think it’s also so great that this product comes from a family owned business who also donates and gives back to the community in multiple ways.


The texture of this serum is really lovely. It glides on easily and absorbs well into the skin without feeling heavy or sticky. This brand really lives and breathes sustainability. I love that they use glass bottles with a return program, plastic-free postal packaging and repurpose their herbal infusion waste by feeding it to chickens. They clearly think about the entire lifecycle of their products and have strong sourcing practices for organic, fair-trade ingredients. Their support for women-led businesses and local giving makes their impact feel genuinely community focused and rooted in care.

Belly Bump Serum – The Nude Alchemist
$25.95
Review The amount of serum that comes out in the first pump is impressive, most products you’ll need to pump a few times to get quite a bit of product out but not with this one. It glides on the skin smoothly and smells great. I found that the product helps with the stretch sensation on my belly. I found the statement about feeding waste from the herbal infusion method to chickens at home really impressive because it reflects a genuine commitment to sustainability on a practical, everyday level. It shows that the brand isn’t just using eco-friendly language, they’re actually living it. Repurposing what would normally be considered waste into something useful, demonstrates a thoughtful and holistic approach to reducing environmental impact which you don’t get in a lot of businesses these days!

–Tamara Debruno

Review I really like using this at night time before bed as I can nourish/ soothe the bump before resting with a product that absorbs so well. My favourite thing about this serum is how well it absorbs and doesn’t leave me feeling sticky or greasy. Nothing worse than having your clothes stick to you after using a skin product! Such a refreshing feel and smells lovely too. I really like that the products are organic, natural and safe for pregnant mama’s. I think it’s also so great that this product comes from a family owned business who also donates and gives back to the community in multiple ways.

–Crystal Love

Review The texture of this serum is really lovely. It glides on easily and absorbs well into the skin without feeling heavy or sticky. This brand really lives and breathes sustainability. I love that they use glass bottles with a return program, plastic-free postal packaging and repurpose their herbal infusion waste by feeding it to chickens. They clearly think about the entire lifecycle of their products and have strong sourcing practices for organic, fair-trade ingredients. Their support for women-led businesses and local giving makes their impact feel genuinely community focused and rooted in care.

–Olivia Comacchio

Belly Bump Serum is a pregnancy-safe blend of cold-pressed botanical oils. It soothes dryness, relieves itchiness and supports skin elasticity. Infused with calendula, it is free from synthetics and petroleum-based ingredients. This serum hydrates, protects and helps minimise stretch marks for radiant mamas-to-be.
$25.95
Review The amount of serum that comes out in the first pump is impressive, most products you’ll need to pump a few times to get quite a bit of product out but not with this one. It glides on the skin smoothly and smells great. I found that the product helps with the stretch sensation on my belly. I found the statement about feeding waste from the herbal infusion method to chickens at home really impressive because it reflects a genuine commitment to sustainability on a practical, everyday level. It shows that the brand isn’t just using eco-friendly language, they’re actually living it. Repurposing what would normally be considered waste into something useful, demonstrates a thoughtful and holistic approach to reducing environmental impact which you don’t get in a lot of businesses these days!

–Tamara Debruno

Review I really like using this at night time before bed as I can nourish/ soothe the bump before resting with a product that absorbs so well. My favourite thing about this serum is how well it absorbs and doesn’t leave me feeling sticky or greasy. Nothing worse than having your clothes stick to you after using a skin product! Such a refreshing feel and smells lovely too. I really like that the products are organic, natural and safe for pregnant mama’s. I think it’s also so great that this product comes from a family owned business who also donates and gives back to the community in multiple ways.

–Crystal Love

Review The texture of this serum is really lovely. It glides on easily and absorbs well into the skin without feeling heavy or sticky. This brand really lives and breathes sustainability. I love that they use glass bottles with a return program, plastic-free postal packaging and repurpose their herbal infusion waste by feeding it to chickens. They clearly think about the entire lifecycle of their products and have strong sourcing practices for organic, fair-trade ingredients. Their support for women-led businesses and local giving makes their impact feel genuinely community focused and rooted in care.

–Olivia Comacchio

Belly Bump Serum is a pregnancy-safe blend of cold-pressed botanical oils. It soothes dryness, relieves itchiness and supports skin elasticity. Infused with calendula, it is free from synthetics and petroleum-based ingredients. This serum hydrates, protects and helps minimise stretch marks for radiant mamas-to-be.
Review The amount of serum that comes out in the first pump is impressive, most products you’ll need to pump a few times to get quite a bit of product out but not with this one. It glides on the skin smoothly and smells great. I found that the product helps with the stretch sensation on my belly. I found the statement about feeding waste from the herbal infusion method to chickens at home really impressive because it reflects a genuine commitment to sustainability on a practical, everyday level. It shows that the brand isn’t just using eco-friendly language, they’re actually living it. Repurposing what would normally be considered waste into something useful, demonstrates a thoughtful and holistic approach to reducing environmental impact which you don’t get in a lot of businesses these days!

–Tamara Debruno

Review I really like using this at night time before bed as I can nourish/ soothe the bump before resting with a product that absorbs so well. My favourite thing about this serum is how well it absorbs and doesn’t leave me feeling sticky or greasy. Nothing worse than having your clothes stick to you after using a skin product! Such a refreshing feel and smells lovely too. I really like that the products are organic, natural and safe for pregnant mama’s. I think it’s also so great that this product comes from a family owned business who also donates and gives back to the community in multiple ways.

–Crystal Love

Review The texture of this serum is really lovely. It glides on easily and absorbs well into the skin without feeling heavy or sticky. This brand really lives and breathes sustainability. I love that they use glass bottles with a return program, plastic-free postal packaging and repurpose their herbal infusion waste by feeding it to chickens. They clearly think about the entire lifecycle of their products and have strong sourcing practices for organic, fair-trade ingredients. Their support for women-led businesses and local giving makes their impact feel genuinely community focused and rooted in care.

–Olivia Comacchio

Belly Bump Serum – The Nude Alchemist
Belly Bump Serum is a pregnancy-safe blend of cold-pressed botanical oils. It soothes dryness, relieves itchiness and supports skin elasticity. Infused with calendula, it is free from synthetics and petroleum-based ingredients. This serum hydrates, protects and helps minimise stretch marks for radiant mamas-to-be.
Review The amount of serum that comes out in the first pump is impressive, most products you’ll need to pump a few times to get quite a bit of product out but not with this one. It glides on the skin smoothly and smells great. I found that the product helps with the stretch sensation on my belly. I found the statement about feeding waste from the herbal infusion method to chickens at home really impressive because it reflects a genuine commitment to sustainability on a practical, everyday level. It shows that the brand isn’t just using eco-friendly language, they’re actually living it. Repurposing what would normally be considered waste into something useful, demonstrates a thoughtful and holistic approach to reducing environmental impact which you don’t get in a lot of businesses these days!

–Tamara Debruno

Review I really like using this at night time before bed as I can nourish/ soothe the bump before resting with a product that absorbs so well. My favourite thing about this serum is how well it absorbs and doesn’t leave me feeling sticky or greasy. Nothing worse than having your clothes stick to you after using a skin product! Such a refreshing feel and smells lovely too. I really like that the products are organic, natural and safe for pregnant mama’s. I think it’s also so great that this product comes from a family owned business who also donates and gives back to the community in multiple ways.

–Crystal Love

Review The texture of this serum is really lovely. It glides on easily and absorbs well into the skin without feeling heavy or sticky. This brand really lives and breathes sustainability. I love that they use glass bottles with a return program, plastic-free postal packaging and repurpose their herbal infusion waste by feeding it to chickens. They clearly think about the entire lifecycle of their products and have strong sourcing practices for organic, fair-trade ingredients. Their support for women-led businesses and local giving makes their impact feel genuinely community focused and rooted in care.

–Olivia Comacchio

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