2026 Winners Announced

Magnesium Muscle Cream – SStuff

FINALIST
Best Muscle / Sport Product 2025

$33.00

SStuff’s natural Magnesium Cream provides relief for families, addressing kids’ growing pains and adult muscle aches. Made with magnesium chloride and aloe vera, it penetrates to relax muscles. Praised for its effectiveness and pleasant application, it serves as a family essential for soothing discomfort.

Formulated with excellent clean ingredients.
SStuff's ethical practices are rooted in the founder's personal experience with sensitive skin, leading to the development of a balm made from natural ingredients sourced and manufactured entirely in Western Australia. This local sourcing supports the community and ensures ingredient transparency. The brand has a strict anti-animal cruelty policy, conducting testing exclusively on the founder's sensitive skin, as well as willing family, friends and customers. Although third-party testing is not utilised, the small-scale feedback approach allows for rigorous product evaluation. The brand maintains complete control over its supply chain within Western Australia, ensuring no child labour is involved and focuses on creating a gentle, effective product through ethical and transparent practices.
SStuff prioritises sustainability by offering an all-natural healing balm made in Western Australia, supporting local resources and reducing carbon emissions. The product is packaged in recyclable aluminium tins and shipping utilises brown honeycomb paper as a sustainable alternative to plastic. The brand partners with Sendle, a 100% carbon-neutral delivery service. Plans to implement a tin return and refill scheme are underway, incentivising reuse with a 15% discount to minimise waste and enhance the product lifecycle.
The founder of SStuff, actively supports local weightlifting clubs and sponsors prizes for various fitness events, including CrossFit, ninja and climbing competitions. They partner with gyms to provide discounts for members and sponsor fitness athletes to aid in their careers. As a leader in their field, they focus on educating others about the importance of hand care in training, aiming to help individuals manage calluses and muscle recovery to ensure a less painful fitness journey.

Product Reviews by Experts


This is the first product I’ve seen on the market that would appeal to both a male and female demographic that is a muscle cream that is natural- I am so impressed! I loved the flyers that came with the product to explain how and when to use it. I also love that this brand has even ensured that they partner with a carbon neutral provider to post their products and that they are considering a use and refill model!


I really like that the product spreads easily. With most magnesium products, it gets relatively sticky, but this one goes on without leaving residue. I am impressed that the brand wants to implement a refill scheme.


This absorbs really nicely, is soothing and doesn’t irritate sensitive skin. I also appreciated that it is small-scale and locally-sourced and made, there’s consideration from start to finish.

Magnesium Muscle Cream – SStuff
$33.00
Review This is the first product I’ve seen on the market that would appeal to both a male and female demographic that is a muscle cream that is natural- I am so impressed! I loved the flyers that came with the product to explain how and when to use it. I also love that this brand has even ensured that they partner with a carbon neutral provider to post their products and that they are considering a use and refill model!

–Georgia Nides

Review I really like that the product spreads easily. With most magnesium products, it gets relatively sticky, but this one goes on without leaving residue. I am impressed that the brand wants to implement a refill scheme.

–Liz Claire

Review This absorbs really nicely, is soothing and doesn’t irritate sensitive skin. I also appreciated that it is small-scale and locally-sourced and made, there’s consideration from start to finish.

–Sarah Berry

SStuff’s natural Magnesium Cream provides relief for families, addressing kids’ growing pains and adult muscle aches. Made with magnesium chloride and aloe vera, it penetrates to relax muscles. Praised for its effectiveness and pleasant application, it serves as a family essential for soothing discomfort.
$33.00
Review This is the first product I’ve seen on the market that would appeal to both a male and female demographic that is a muscle cream that is natural- I am so impressed! I loved the flyers that came with the product to explain how and when to use it. I also love that this brand has even ensured that they partner with a carbon neutral provider to post their products and that they are considering a use and refill model!

–Georgia Nides

Review I really like that the product spreads easily. With most magnesium products, it gets relatively sticky, but this one goes on without leaving residue. I am impressed that the brand wants to implement a refill scheme.

–Liz Claire

Review This absorbs really nicely, is soothing and doesn’t irritate sensitive skin. I also appreciated that it is small-scale and locally-sourced and made, there’s consideration from start to finish.

–Sarah Berry

SStuff’s natural Magnesium Cream provides relief for families, addressing kids’ growing pains and adult muscle aches. Made with magnesium chloride and aloe vera, it penetrates to relax muscles. Praised for its effectiveness and pleasant application, it serves as a family essential for soothing discomfort.
Review This is the first product I’ve seen on the market that would appeal to both a male and female demographic that is a muscle cream that is natural- I am so impressed! I loved the flyers that came with the product to explain how and when to use it. I also love that this brand has even ensured that they partner with a carbon neutral provider to post their products and that they are considering a use and refill model!

–Georgia Nides

Review I really like that the product spreads easily. With most magnesium products, it gets relatively sticky, but this one goes on without leaving residue. I am impressed that the brand wants to implement a refill scheme.

–Liz Claire

Review This absorbs really nicely, is soothing and doesn’t irritate sensitive skin. I also appreciated that it is small-scale and locally-sourced and made, there’s consideration from start to finish.

–Sarah Berry

Magnesium Muscle Cream – SStuff
SStuff’s natural Magnesium Cream provides relief for families, addressing kids’ growing pains and adult muscle aches. Made with magnesium chloride and aloe vera, it penetrates to relax muscles. Praised for its effectiveness and pleasant application, it serves as a family essential for soothing discomfort.
Review This is the first product I’ve seen on the market that would appeal to both a male and female demographic that is a muscle cream that is natural- I am so impressed! I loved the flyers that came with the product to explain how and when to use it. I also love that this brand has even ensured that they partner with a carbon neutral provider to post their products and that they are considering a use and refill model!

–Georgia Nides

Review I really like that the product spreads easily. With most magnesium products, it gets relatively sticky, but this one goes on without leaving residue. I am impressed that the brand wants to implement a refill scheme.

–Liz Claire

Review This absorbs really nicely, is soothing and doesn’t irritate sensitive skin. I also appreciated that it is small-scale and locally-sourced and made, there’s consideration from start to finish.

–Sarah Berry

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