CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
Reviving Eye Serum – The Herb Farm
FINALIST
Best Eye Cream / Serum 2026
$39.05
Reviving Eye Serum is a lightweight, fast-absorbing natural treatment targeting dark circles, puffiness and fine lines. It contains fresh gotu kola, kiwi seed oil and eyebright to support brightness, firmness, hydration and revitalisation. It is 100% natural and vegan.
Clean Ingredients / Materials
Formulated with excellent clean ingredients. 100% natural. Vegan. Cruelty free.
Ethical Practices
The Herb Farm formulates products using 100% natural ingredients, with clear labelling of vegan and vegetarian options for transparency and informed choice. Herbal extracts are grown, harvested and extracted onsite in New Zealand, ensuring full traceability from garden to finished product. All products are cruelty-free, with supplier assurances for ethically sourced, non-animal-tested raw materials. Onsite, small-batch manufacturing allows close oversight of quality and ingredient traceability, while fair and inclusive workplace practices also supports equitable opportunities and flexible roles.
Sustainable Practices
The Herb Farm prioritises glass-first packaging, using glass jars and bottles that support reuse and circularity, with non-frosted jars and plastic-free boxes. E-commerce orders use minimal, recyclable packaging, with options to reduce waste further. Customers are encouraged to return empty jars and bottles for cleaning and reuse. Herbs are grown onsite using responsible land management practices that support soil health and biodiversity. Ingredients are 100% natural, plant-based and biodegradable, with petrochemical-derived materials avoided.
Social Impact
The Herb Farm allocates a portion of its marketing budget each month to support local charities, schools, community groups and grassroots initiatives, with over 100 local sponsorships in the past year. The brand provides ongoing support to SANDS New Zealand and Arohanui Hospice. It manufactures in New Zealand to support local employment and offers flexible and part-time roles for women, particularly mothers, to enable workforce participation and economic independence. The business is 100% women-run.
Product Reviews by Experts
I enjoyed how light and refreshing this serum feels. It absorbs quickly, hydrates well and helps reduce morning puffiness without feeling heavy. My favourite scent of all the eye creams! The brand has clearly thought about sustainability from every angle, from growing its own herbs to reusing packaging. I also love its ongoing support for local charities and women in the workforce.
This gentle, reviving eye serum has a beautiful milky texture that feels cooling on application, absorbs well and has a really lovely natural scent. I particularly love the inclusion of Rootness Awake™ to help brighten and Gotu Kola extract to help firm. The dropper bottle also makes application a breeze! I’m so impressed by The Herb Farm’s commitment to sustainability through low-waste packaging, responsible production practices, and initiatives that support biodiversity and environmental regeneration. Their approach considers environmental impact at every stage of the product journey.
My favourite quality of this product was the texture. It gave the undereye area a nice bounce and plumped it up. I liked the subtle smell and it felt really hydrating and made a nice base under my concealer. I think this would be a nice option for most skin types, from dry to oily; it feels really hydrating without being too heavy. The brand prioritises natural ingredients in their formulas, which is nice to see. It’s also a nice part of the brand story that the herbs are grown in their gardens and undergo a process to ensure the properties are benefiting the formula.
Reviving Eye Serum – The Herb Farm
$39.05
I enjoyed how light and refreshing this serum feels. It absorbs quickly, hydrates well and helps reduce morning puffiness without feeling heavy. My favourite scent of all the eye creams! The brand has clearly thought about sustainability from every angle, from growing its own herbs to reusing packaging. I also love its ongoing support for local charities and women in the workforce. This gentle, reviving eye serum has a beautiful milky texture that feels cooling on application, absorbs well and has a really lovely natural scent. I particularly love the inclusion of Rootness Awake™ to help brighten and Gotu Kola extract to help firm. The dropper bottle also makes application a breeze! I’m so impressed by The Herb Farm’s commitment to sustainability through low-waste packaging, responsible production practices, and initiatives that support biodiversity and environmental regeneration. Their approach considers environmental impact at every stage of the product journey. My favourite quality of this product was the texture. It gave the undereye area a nice bounce and plumped it up. I liked the subtle smell and it felt really hydrating and made a nice base under my concealer. I think this would be a nice option for most skin types, from dry to oily; it feels really hydrating without being too heavy. The brand prioritises natural ingredients in their formulas, which is nice to see. It’s also a nice part of the brand story that the herbs are grown in their gardens and undergo a process to ensure the properties are benefiting the formula. Reviving Eye Serum is a lightweight, fast-absorbing natural treatment targeting dark circles, puffiness and fine lines. It contains fresh gotu kola, kiwi seed oil and eyebright to support brightness, firmness, hydration and revitalisation. It is 100% natural and vegan.
Categories: Best Eye Cream / Serum 2026
$39.05
I enjoyed how light and refreshing this serum feels. It absorbs quickly, hydrates well and helps reduce morning puffiness without feeling heavy. My favourite scent of all the eye creams! The brand has clearly thought about sustainability from every angle, from growing its own herbs to reusing packaging. I also love its ongoing support for local charities and women in the workforce. This gentle, reviving eye serum has a beautiful milky texture that feels cooling on application, absorbs well and has a really lovely natural scent. I particularly love the inclusion of Rootness Awake™ to help brighten and Gotu Kola extract to help firm. The dropper bottle also makes application a breeze! I’m so impressed by The Herb Farm’s commitment to sustainability through low-waste packaging, responsible production practices, and initiatives that support biodiversity and environmental regeneration. Their approach considers environmental impact at every stage of the product journey. My favourite quality of this product was the texture. It gave the undereye area a nice bounce and plumped it up. I liked the subtle smell and it felt really hydrating and made a nice base under my concealer. I think this would be a nice option for most skin types, from dry to oily; it feels really hydrating without being too heavy. The brand prioritises natural ingredients in their formulas, which is nice to see. It’s also a nice part of the brand story that the herbs are grown in their gardens and undergo a process to ensure the properties are benefiting the formula. Reviving Eye Serum is a lightweight, fast-absorbing natural treatment targeting dark circles, puffiness and fine lines. It contains fresh gotu kola, kiwi seed oil and eyebright to support brightness, firmness, hydration and revitalisation. It is 100% natural and vegan.
Categories: Best Eye Cream / Serum 2026
I enjoyed how light and refreshing this serum feels. It absorbs quickly, hydrates well and helps reduce morning puffiness without feeling heavy. My favourite scent of all the eye creams! The brand has clearly thought about sustainability from every angle, from growing its own herbs to reusing packaging. I also love its ongoing support for local charities and women in the workforce. This gentle, reviving eye serum has a beautiful milky texture that feels cooling on application, absorbs well and has a really lovely natural scent. I particularly love the inclusion of Rootness Awake™ to help brighten and Gotu Kola extract to help firm. The dropper bottle also makes application a breeze! I’m so impressed by The Herb Farm’s commitment to sustainability through low-waste packaging, responsible production practices, and initiatives that support biodiversity and environmental regeneration. Their approach considers environmental impact at every stage of the product journey. My favourite quality of this product was the texture. It gave the undereye area a nice bounce and plumped it up. I liked the subtle smell and it felt really hydrating and made a nice base under my concealer. I think this would be a nice option for most skin types, from dry to oily; it feels really hydrating without being too heavy. The brand prioritises natural ingredients in their formulas, which is nice to see. It’s also a nice part of the brand story that the herbs are grown in their gardens and undergo a process to ensure the properties are benefiting the formula. Reviving Eye Serum – The Herb Farm
Reviving Eye Serum is a lightweight, fast-absorbing natural treatment targeting dark circles, puffiness and fine lines. It contains fresh gotu kola, kiwi seed oil and eyebright to support brightness, firmness, hydration and revitalisation. It is 100% natural and vegan.
Categories: Best Eye Cream / Serum 2026
I enjoyed how light and refreshing this serum feels. It absorbs quickly, hydrates well and helps reduce morning puffiness without feeling heavy. My favourite scent of all the eye creams! The brand has clearly thought about sustainability from every angle, from growing its own herbs to reusing packaging. I also love its ongoing support for local charities and women in the workforce. This gentle, reviving eye serum has a beautiful milky texture that feels cooling on application, absorbs well and has a really lovely natural scent. I particularly love the inclusion of Rootness Awake™ to help brighten and Gotu Kola extract to help firm. The dropper bottle also makes application a breeze! I’m so impressed by The Herb Farm’s commitment to sustainability through low-waste packaging, responsible production practices, and initiatives that support biodiversity and environmental regeneration. Their approach considers environmental impact at every stage of the product journey. My favourite quality of this product was the texture. It gave the undereye area a nice bounce and plumped it up. I liked the subtle smell and it felt really hydrating and made a nice base under my concealer. I think this would be a nice option for most skin types, from dry to oily; it feels really hydrating without being too heavy. The brand prioritises natural ingredients in their formulas, which is nice to see. It’s also a nice part of the brand story that the herbs are grown in their gardens and undergo a process to ensure the properties are benefiting the formula.You Might Also Like