2026 Winners Announced

Protective Day Serum – CACTUS SKINCARE

FINALIST
Best Hyaluronic Acid Serum 2026

$149.00

Barrier-first protective day serum formulated to defend against environmental stress and visibly smooth, brighten and firm skin. Contains bioactive plant extracts including Acmella, Ectoin and Snowflake. In a 28-day study, 83% reported smoother skin and 80% improved radiance.

Formulated with excellent clean ingredients, including Certified Organic ingredients.
Cactus Skincare formulates and manufactures all products in Australia in small batches, ensuring quality control, traceability and regulatory compliance. The brand prioritises certified organic and naturally derived ingredients, selecting suppliers based on documented assurances against child labour, forced labour and exploitative practices. All products and raw materials are cruelty-free, with no animal testing at any stage and supplier relationships are maintained to ensure transparency and accountability throughout the supply chain.
Cactus formulates and produces all products in Australia in small batches to reduce overproduction and waste. The brand prioritises certified organic and naturally derived ingredients sourced from suppliers with environmentally responsible practices. Packaging uses recyclable materials such as glass, with ongoing efforts to transition to lower-impact and refillable formats while minimising excess packaging. Local manufacturing and partnerships help reduce transportation emissions and small-batch production supports better raw material management and waste reduction.
Cactus manufactures in Australia, supporting local employment and small to medium Australian businesses through partnerships with local formulators, suppliers and partners. The brand actively educates its community on skin health, focusing on barrier repair, informed ingredient use and reducing overconsumption. They also engage directly with customers and stockists to build relationships based on trust, education and long-term support. Furthermore, the brand is also identifying opportunities to formalise partnerships and initiatives that support community wellbeing and social impact.

Product Reviews by Experts


I would really recommend this for customers that are sensitive to scents, this one is discreet and almost like “nothing” but in a good way. It penetrates beautifully, hydrates, feels gel-like and penetrates instantly so it’s never sticky and it leaves the skin very smooth, so if you have fine lines from dehydration or visible pores I’d give this product a try. What impressed me most about this brand is that they seem to value doing less, but doing it exceptionally well. From manufacturing in small batches here in Australia and sourcing ingredients through ethical supply chains, to reducing unnecessary packaging and continually exploring lower-impact alternatives, every decision is led with integrity in mind. I also really appreciate their education-first approach. Instead of encouraging people to buy more, they’re helping consumers better understand their skin, repair compromised skin barriers, and cut through the misinformation that so often surrounds the beauty industry, which is something I do too in my business. Combined with formulations designed for real people and sensitive skin, and a founder-led commitment to integrity, transparency, and responsible growth, it’s a brand that genuinely puts people’s wellbeing ahead of overconsumption and profit.


This serum has a richer, more substantial feel than many traditional hydrating serums, creating a protective veil over the skin as it absorbs. While initially slightly balmy and tacky, it settles beautifully and works exceptionally well under makeup, leaving the skin looking smoother and brighter throughout the day. What stood out to me most was the brand’s barrier-first philosophy, which feels refreshing and thoughtful. As a founder-led Australian brand, Cactus Skincare combines carefully selected botanical ingredients with a strong commitment to education, transparency and long term skin health. Rather than chasing trends, the brand encourages a more considered approach to skincare, empowering customers with knowledge while supporting healthy, resilient skin through thoughtfully formulated products.


I love the simple, earthy packaging of this Protective Day Serum. Its aloe-like gel texture feels incredibly nourishing and comforting on the skin – with a fresh, natural scent that reinforces its botanical roots. My skin feels supported when using it and I quickly noticed an improvement in both the look and feel of my skin. No unnecessary frills here – just a well-crafted formula that delivers results. I respect this brand’s commitment to sustainability through small-batch manufacturing, responsible sourcing, recyclable packaging, and ongoing efforts to minimise waste throughout their operations.

Protective Day Serum – CACTUS SKINCARE
$149.00
Review I would really recommend this for customers that are sensitive to scents, this one is discreet and almost like “nothing” but in a good way. It penetrates beautifully, hydrates, feels gel-like and penetrates instantly so it’s never sticky and it leaves the skin very smooth, so if you have fine lines from dehydration or visible pores I’d give this product a try. What impressed me most about this brand is that they seem to value doing less, but doing it exceptionally well. From manufacturing in small batches here in Australia and sourcing ingredients through ethical supply chains, to reducing unnecessary packaging and continually exploring lower-impact alternatives, every decision is led with integrity in mind. I also really appreciate their education-first approach. Instead of encouraging people to buy more, they’re helping consumers better understand their skin, repair compromised skin barriers, and cut through the misinformation that so often surrounds the beauty industry, which is something I do too in my business. Combined with formulations designed for real people and sensitive skin, and a founder-led commitment to integrity, transparency, and responsible growth, it’s a brand that genuinely puts people’s wellbeing ahead of overconsumption and profit.

–Amélie Hendrickx

Review This serum has a richer, more substantial feel than many traditional hydrating serums, creating a protective veil over the skin as it absorbs. While initially slightly balmy and tacky, it settles beautifully and works exceptionally well under makeup, leaving the skin looking smoother and brighter throughout the day. What stood out to me most was the brand’s barrier-first philosophy, which feels refreshing and thoughtful. As a founder-led Australian brand, Cactus Skincare combines carefully selected botanical ingredients with a strong commitment to education, transparency and long term skin health. Rather than chasing trends, the brand encourages a more considered approach to skincare, empowering customers with knowledge while supporting healthy, resilient skin through thoughtfully formulated products.

–Rachael Brook

Review I love the simple, earthy packaging of this Protective Day Serum. Its aloe-like gel texture feels incredibly nourishing and comforting on the skin – with a fresh, natural scent that reinforces its botanical roots. My skin feels supported when using it and I quickly noticed an improvement in both the look and feel of my skin. No unnecessary frills here – just a well-crafted formula that delivers results. I respect this brand’s commitment to sustainability through small-batch manufacturing, responsible sourcing, recyclable packaging, and ongoing efforts to minimise waste throughout their operations.

–Dom Scott

Barrier-first protective day serum formulated to defend against environmental stress and visibly smooth, brighten and firm skin. Contains bioactive plant extracts including Acmella, Ectoin and Snowflake. In a 28-day study, 83% reported smoother skin and 80% improved radiance.
$149.00
Review I would really recommend this for customers that are sensitive to scents, this one is discreet and almost like “nothing” but in a good way. It penetrates beautifully, hydrates, feels gel-like and penetrates instantly so it’s never sticky and it leaves the skin very smooth, so if you have fine lines from dehydration or visible pores I’d give this product a try. What impressed me most about this brand is that they seem to value doing less, but doing it exceptionally well. From manufacturing in small batches here in Australia and sourcing ingredients through ethical supply chains, to reducing unnecessary packaging and continually exploring lower-impact alternatives, every decision is led with integrity in mind. I also really appreciate their education-first approach. Instead of encouraging people to buy more, they’re helping consumers better understand their skin, repair compromised skin barriers, and cut through the misinformation that so often surrounds the beauty industry, which is something I do too in my business. Combined with formulations designed for real people and sensitive skin, and a founder-led commitment to integrity, transparency, and responsible growth, it’s a brand that genuinely puts people’s wellbeing ahead of overconsumption and profit.

–Amélie Hendrickx

Review This serum has a richer, more substantial feel than many traditional hydrating serums, creating a protective veil over the skin as it absorbs. While initially slightly balmy and tacky, it settles beautifully and works exceptionally well under makeup, leaving the skin looking smoother and brighter throughout the day. What stood out to me most was the brand’s barrier-first philosophy, which feels refreshing and thoughtful. As a founder-led Australian brand, Cactus Skincare combines carefully selected botanical ingredients with a strong commitment to education, transparency and long term skin health. Rather than chasing trends, the brand encourages a more considered approach to skincare, empowering customers with knowledge while supporting healthy, resilient skin through thoughtfully formulated products.

–Rachael Brook

Review I love the simple, earthy packaging of this Protective Day Serum. Its aloe-like gel texture feels incredibly nourishing and comforting on the skin – with a fresh, natural scent that reinforces its botanical roots. My skin feels supported when using it and I quickly noticed an improvement in both the look and feel of my skin. No unnecessary frills here – just a well-crafted formula that delivers results. I respect this brand’s commitment to sustainability through small-batch manufacturing, responsible sourcing, recyclable packaging, and ongoing efforts to minimise waste throughout their operations.

–Dom Scott

Barrier-first protective day serum formulated to defend against environmental stress and visibly smooth, brighten and firm skin. Contains bioactive plant extracts including Acmella, Ectoin and Snowflake. In a 28-day study, 83% reported smoother skin and 80% improved radiance.
Review I would really recommend this for customers that are sensitive to scents, this one is discreet and almost like “nothing” but in a good way. It penetrates beautifully, hydrates, feels gel-like and penetrates instantly so it’s never sticky and it leaves the skin very smooth, so if you have fine lines from dehydration or visible pores I’d give this product a try. What impressed me most about this brand is that they seem to value doing less, but doing it exceptionally well. From manufacturing in small batches here in Australia and sourcing ingredients through ethical supply chains, to reducing unnecessary packaging and continually exploring lower-impact alternatives, every decision is led with integrity in mind. I also really appreciate their education-first approach. Instead of encouraging people to buy more, they’re helping consumers better understand their skin, repair compromised skin barriers, and cut through the misinformation that so often surrounds the beauty industry, which is something I do too in my business. Combined with formulations designed for real people and sensitive skin, and a founder-led commitment to integrity, transparency, and responsible growth, it’s a brand that genuinely puts people’s wellbeing ahead of overconsumption and profit.

–Amélie Hendrickx

Review This serum has a richer, more substantial feel than many traditional hydrating serums, creating a protective veil over the skin as it absorbs. While initially slightly balmy and tacky, it settles beautifully and works exceptionally well under makeup, leaving the skin looking smoother and brighter throughout the day. What stood out to me most was the brand’s barrier-first philosophy, which feels refreshing and thoughtful. As a founder-led Australian brand, Cactus Skincare combines carefully selected botanical ingredients with a strong commitment to education, transparency and long term skin health. Rather than chasing trends, the brand encourages a more considered approach to skincare, empowering customers with knowledge while supporting healthy, resilient skin through thoughtfully formulated products.

–Rachael Brook

Review I love the simple, earthy packaging of this Protective Day Serum. Its aloe-like gel texture feels incredibly nourishing and comforting on the skin – with a fresh, natural scent that reinforces its botanical roots. My skin feels supported when using it and I quickly noticed an improvement in both the look and feel of my skin. No unnecessary frills here – just a well-crafted formula that delivers results. I respect this brand’s commitment to sustainability through small-batch manufacturing, responsible sourcing, recyclable packaging, and ongoing efforts to minimise waste throughout their operations.

–Dom Scott

Protective Day Serum – CACTUS SKINCARE
Barrier-first protective day serum formulated to defend against environmental stress and visibly smooth, brighten and firm skin. Contains bioactive plant extracts including Acmella, Ectoin and Snowflake. In a 28-day study, 83% reported smoother skin and 80% improved radiance.
Review I would really recommend this for customers that are sensitive to scents, this one is discreet and almost like “nothing” but in a good way. It penetrates beautifully, hydrates, feels gel-like and penetrates instantly so it’s never sticky and it leaves the skin very smooth, so if you have fine lines from dehydration or visible pores I’d give this product a try. What impressed me most about this brand is that they seem to value doing less, but doing it exceptionally well. From manufacturing in small batches here in Australia and sourcing ingredients through ethical supply chains, to reducing unnecessary packaging and continually exploring lower-impact alternatives, every decision is led with integrity in mind. I also really appreciate their education-first approach. Instead of encouraging people to buy more, they’re helping consumers better understand their skin, repair compromised skin barriers, and cut through the misinformation that so often surrounds the beauty industry, which is something I do too in my business. Combined with formulations designed for real people and sensitive skin, and a founder-led commitment to integrity, transparency, and responsible growth, it’s a brand that genuinely puts people’s wellbeing ahead of overconsumption and profit.

–Amélie Hendrickx

Review This serum has a richer, more substantial feel than many traditional hydrating serums, creating a protective veil over the skin as it absorbs. While initially slightly balmy and tacky, it settles beautifully and works exceptionally well under makeup, leaving the skin looking smoother and brighter throughout the day. What stood out to me most was the brand’s barrier-first philosophy, which feels refreshing and thoughtful. As a founder-led Australian brand, Cactus Skincare combines carefully selected botanical ingredients with a strong commitment to education, transparency and long term skin health. Rather than chasing trends, the brand encourages a more considered approach to skincare, empowering customers with knowledge while supporting healthy, resilient skin through thoughtfully formulated products.

–Rachael Brook

Review I love the simple, earthy packaging of this Protective Day Serum. Its aloe-like gel texture feels incredibly nourishing and comforting on the skin – with a fresh, natural scent that reinforces its botanical roots. My skin feels supported when using it and I quickly noticed an improvement in both the look and feel of my skin. No unnecessary frills here – just a well-crafted formula that delivers results. I respect this brand’s commitment to sustainability through small-batch manufacturing, responsible sourcing, recyclable packaging, and ongoing efforts to minimise waste throughout their operations.

–Dom Scott

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