2026 Winners Announced

Smoked Cedar Deodorant – Two Dudes

FINALIST
Best Men’s Personal Care 2026

$18.00

This smoked cedar natural deodorant is powered by Coconut Oil, Charcoal and Tapioca Starch. It absorbs sweat without clogging pores or leaving yellow stains and is designed to block body odour and keep you cool.

Formulated with excellent clean ingredients.
Two Dudes manufactures its products in New Zealand through trusted local partners, ensuring high standards of quality, safety and compliance. All products are cruelty-free and never tested on animals. The brand works with reputable suppliers who provide assurances around ethical sourcing and labour practices and regularly reviews suppliers and partners to ensure alignment with its ethical expectations. Two Dudes maintains a transparent ingredient philosophy, clearly communicating what goes into its products and why.
Two Dudes uses an aluminium-free formulation to reduce environmental and health impact compared to traditional antiperspirants, incorporates naturally derived ingredients such as Coconut Oil and plant-based starches and uses charcoal for odour absorption to minimise reliance on synthetic chemicals. Products are manufactured locally in New Zealand to reduce freight emissions and ongoing efforts focus on improving packaging sustainability by reducing excess packaging and exploring recyclable material improvements.
Two Dudes is the current Movember record holder, having raised $150,000 via its community last year and donates more than 10% of profits to men’s mental health initiatives. The brand actively supports organisations such as Movember, Outside the Locker Room, NZ Nurses Association and Men's Health Trust, along with using its platform to normalise conversations around men’s self-care and wellbeing, challenge outdated norms of masculinity and engaging its community through content, campaigns and events.

Product Reviews by Experts


Truly one of the best smelling natural deodorants I’ve come across. The smoked cedar scent is distinctive and masculine without being overwhelming, and it layers really well with fragrance. It applies cleanly, does the job without any of the usual natural deodorant compromises, and the branding feels confident. I look forward to putting it on in the mornings. Two Dudes holding the Movember fundraising record is a remarkable achievement for a product brand. What impresses me most is that men’s health isn’t just a marketing angle for them, it’s embedded into how they operate, where their profits go, and the conversations they’re actively trying to normalise. That kind of purpose-driven positioning is exactly what the personal care space needs more of.


It’s hard to make a good natural deodorant not feel and smell super “natural” to the extent that we need to pretend that integrating it competes with the normie types, but I find myself not needing to fake it with this one. I don’t wear deodorant, and don’t get complaints about it, but sometimes when I’m needing to put shoes on and go to an event I do like the idea of dressing my pits as well as my feet. And I found myself reaching for the cedar Two Dudes, which is a tick in my book. And afterwards, where I normally get annoyed at still smelling like coconut when using natural pit application I liked the subtle smell of the cedar. I can’t stand when a company’s charitable efforts are a side quest of the founder and not a direct extension of the product itself, and Two Dudes is an example of keeping the contribution tightly tied with the product target market, to the extent where the intention behind the product and therefore what it means to consume it takes on a deeper meaning. Love how much intent is behind creating impact in men’s health.


When using Two Dudes Smoked Cedar deodorant, I first noticed the subtle, earthy tones which were pleasant. The stick itself wasn’t too greasy like many other brands I have come across. It’s nice to see brands like Two Dudes donating 10% of their profits towards men’s health and actively engaging in Movember fundraising. Keep up the energy guys!

Smoked Cedar Deodorant – Two Dudes
$18.00
Review Truly one of the best smelling natural deodorants I’ve come across. The smoked cedar scent is distinctive and masculine without being overwhelming, and it layers really well with fragrance. It applies cleanly, does the job without any of the usual natural deodorant compromises, and the branding feels confident. I look forward to putting it on in the mornings. Two Dudes holding the Movember fundraising record is a remarkable achievement for a product brand. What impresses me most is that men’s health isn’t just a marketing angle for them, it’s embedded into how they operate, where their profits go, and the conversations they’re actively trying to normalise. That kind of purpose-driven positioning is exactly what the personal care space needs more of.

–Cole Dickson

Review It’s hard to make a good natural deodorant not feel and smell super “natural” to the extent that we need to pretend that integrating it competes with the normie types, but I find myself not needing to fake it with this one. I don’t wear deodorant, and don’t get complaints about it, but sometimes when I’m needing to put shoes on and go to an event I do like the idea of dressing my pits as well as my feet. And I found myself reaching for the cedar Two Dudes, which is a tick in my book. And afterwards, where I normally get annoyed at still smelling like coconut when using natural pit application I liked the subtle smell of the cedar. I can’t stand when a company’s charitable efforts are a side quest of the founder and not a direct extension of the product itself, and Two Dudes is an example of keeping the contribution tightly tied with the product target market, to the extent where the intention behind the product and therefore what it means to consume it takes on a deeper meaning. Love how much intent is behind creating impact in men’s health.

–Mason Taylor

Review When using Two Dudes Smoked Cedar deodorant, I first noticed the subtle, earthy tones which were pleasant. The stick itself wasn’t too greasy like many other brands I have come across. It’s nice to see brands like Two Dudes donating 10% of their profits towards men’s health and actively engaging in Movember fundraising. Keep up the energy guys!

–Simon Favorito

This smoked cedar natural deodorant is powered by Coconut Oil, Charcoal and Tapioca Starch. It absorbs sweat without clogging pores or leaving yellow stains and is designed to block body odour and keep you cool.
$18.00
Review Truly one of the best smelling natural deodorants I’ve come across. The smoked cedar scent is distinctive and masculine without being overwhelming, and it layers really well with fragrance. It applies cleanly, does the job without any of the usual natural deodorant compromises, and the branding feels confident. I look forward to putting it on in the mornings. Two Dudes holding the Movember fundraising record is a remarkable achievement for a product brand. What impresses me most is that men’s health isn’t just a marketing angle for them, it’s embedded into how they operate, where their profits go, and the conversations they’re actively trying to normalise. That kind of purpose-driven positioning is exactly what the personal care space needs more of.

–Cole Dickson

Review It’s hard to make a good natural deodorant not feel and smell super “natural” to the extent that we need to pretend that integrating it competes with the normie types, but I find myself not needing to fake it with this one. I don’t wear deodorant, and don’t get complaints about it, but sometimes when I’m needing to put shoes on and go to an event I do like the idea of dressing my pits as well as my feet. And I found myself reaching for the cedar Two Dudes, which is a tick in my book. And afterwards, where I normally get annoyed at still smelling like coconut when using natural pit application I liked the subtle smell of the cedar. I can’t stand when a company’s charitable efforts are a side quest of the founder and not a direct extension of the product itself, and Two Dudes is an example of keeping the contribution tightly tied with the product target market, to the extent where the intention behind the product and therefore what it means to consume it takes on a deeper meaning. Love how much intent is behind creating impact in men’s health.

–Mason Taylor

Review When using Two Dudes Smoked Cedar deodorant, I first noticed the subtle, earthy tones which were pleasant. The stick itself wasn’t too greasy like many other brands I have come across. It’s nice to see brands like Two Dudes donating 10% of their profits towards men’s health and actively engaging in Movember fundraising. Keep up the energy guys!

–Simon Favorito

This smoked cedar natural deodorant is powered by Coconut Oil, Charcoal and Tapioca Starch. It absorbs sweat without clogging pores or leaving yellow stains and is designed to block body odour and keep you cool.
Review Truly one of the best smelling natural deodorants I’ve come across. The smoked cedar scent is distinctive and masculine without being overwhelming, and it layers really well with fragrance. It applies cleanly, does the job without any of the usual natural deodorant compromises, and the branding feels confident. I look forward to putting it on in the mornings. Two Dudes holding the Movember fundraising record is a remarkable achievement for a product brand. What impresses me most is that men’s health isn’t just a marketing angle for them, it’s embedded into how they operate, where their profits go, and the conversations they’re actively trying to normalise. That kind of purpose-driven positioning is exactly what the personal care space needs more of.

–Cole Dickson

Review It’s hard to make a good natural deodorant not feel and smell super “natural” to the extent that we need to pretend that integrating it competes with the normie types, but I find myself not needing to fake it with this one. I don’t wear deodorant, and don’t get complaints about it, but sometimes when I’m needing to put shoes on and go to an event I do like the idea of dressing my pits as well as my feet. And I found myself reaching for the cedar Two Dudes, which is a tick in my book. And afterwards, where I normally get annoyed at still smelling like coconut when using natural pit application I liked the subtle smell of the cedar. I can’t stand when a company’s charitable efforts are a side quest of the founder and not a direct extension of the product itself, and Two Dudes is an example of keeping the contribution tightly tied with the product target market, to the extent where the intention behind the product and therefore what it means to consume it takes on a deeper meaning. Love how much intent is behind creating impact in men’s health.

–Mason Taylor

Review When using Two Dudes Smoked Cedar deodorant, I first noticed the subtle, earthy tones which were pleasant. The stick itself wasn’t too greasy like many other brands I have come across. It’s nice to see brands like Two Dudes donating 10% of their profits towards men’s health and actively engaging in Movember fundraising. Keep up the energy guys!

–Simon Favorito

Smoked Cedar Deodorant – Two Dudes
This smoked cedar natural deodorant is powered by Coconut Oil, Charcoal and Tapioca Starch. It absorbs sweat without clogging pores or leaving yellow stains and is designed to block body odour and keep you cool.
Review Truly one of the best smelling natural deodorants I’ve come across. The smoked cedar scent is distinctive and masculine without being overwhelming, and it layers really well with fragrance. It applies cleanly, does the job without any of the usual natural deodorant compromises, and the branding feels confident. I look forward to putting it on in the mornings. Two Dudes holding the Movember fundraising record is a remarkable achievement for a product brand. What impresses me most is that men’s health isn’t just a marketing angle for them, it’s embedded into how they operate, where their profits go, and the conversations they’re actively trying to normalise. That kind of purpose-driven positioning is exactly what the personal care space needs more of.

–Cole Dickson

Review It’s hard to make a good natural deodorant not feel and smell super “natural” to the extent that we need to pretend that integrating it competes with the normie types, but I find myself not needing to fake it with this one. I don’t wear deodorant, and don’t get complaints about it, but sometimes when I’m needing to put shoes on and go to an event I do like the idea of dressing my pits as well as my feet. And I found myself reaching for the cedar Two Dudes, which is a tick in my book. And afterwards, where I normally get annoyed at still smelling like coconut when using natural pit application I liked the subtle smell of the cedar. I can’t stand when a company’s charitable efforts are a side quest of the founder and not a direct extension of the product itself, and Two Dudes is an example of keeping the contribution tightly tied with the product target market, to the extent where the intention behind the product and therefore what it means to consume it takes on a deeper meaning. Love how much intent is behind creating impact in men’s health.

–Mason Taylor

Review When using Two Dudes Smoked Cedar deodorant, I first noticed the subtle, earthy tones which were pleasant. The stick itself wasn’t too greasy like many other brands I have come across. It’s nice to see brands like Two Dudes donating 10% of their profits towards men’s health and actively engaging in Movember fundraising. Keep up the energy guys!

–Simon Favorito

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