CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
Washing Bag – GUPPYFRIEND
FINALIST
Best Laundry Product 2026
$49.90
The Guppyfriend Washing Bag reduces fibre shedding from synthetic textiles during washing, protects clothes and filters microplastics, preventing them from entering rivers, oceans and soil, where they can harm ecosystems, the climate and human health.
Clean Ingredients / Materials
Made from excellent, non-toxic materials. 100% polyester monofilament, untreated, undyed and recyclable.
Ethical Practices
Guppyfriend selects all production partners based on ethical practices, environmental responsibility and high-quality standards, with careful attention to their processes and values. Products sold in Europe are made locally to support regional economies, while trusted partners in China are used for Asia and Australia. All products undergo thorough internal checks and independent laboratory testing. The brand promotes fair pay, a safe and respectful work environment and fosters diversity, equity and inclusion. Transparency about product origins and manufacturing processes is also prioritised.
Sustainable Practices
Guppyfriend reduces microplastic pollution by capturing fibres released during washing with its Washing Bag, which also extends clothing lifespan by reducing fibre shedding. The product is made from untreated, undyed, recyclable polyester monofilament that does not shed fibres. Packaging consists of minimal, recyclable cardboard and local production is prioritised to reduce transport emissions. The brand also conducts workshops to promote responsible washing habits and conscious consumption.
Social Impact
Guppyfriend runs workshops for companies, organisations and educational institutions to educate communities about microplastic pollution and sustainable washing practices. The brand supports regional economies and small-scale manufacturers by producing and sourcing locally. Within its team, Guppyfriend fosters a fair, respectful and inclusive workplace. Through campaigns and partnerships, they raise global awareness and encourage environmentally conscious choices.
Product Reviews by Experts
What I liked most was the clever, purpose driven design and the real difference it makes. It is such an amazingly simple idea, catching the microplastic fibres that synthetic clothes shed in the wash before they can make their way into our waterways. I love that it also protects your clothes by reducing shedding, which helps them last longer, and the bag itself is made from an untreated, undyed, recyclable material that does not shed any fibres of its own. It is also a great larger size, so you can fit a good amount into it. It is a practical product that has been easy to implement into our everyday routine, and I know it is making a difference to our environment. What impressed me most is how mission driven GUPPYFRIEND is, with the whole company built around tackling one specific environmental problem rather than just selling a product. I love that their impact goes well beyond the bag itself, running education workshops for schools, organisations and communities to teach better washing habits and raise awareness of microplastic pollution. Their commitment to responsible sourcing, local European production where possible, independent lab testing and full transparency about how and where things are made really sets them apart, alongside a fair, inclusive workplace.
What I liked most about the GUPPYFRIEND Washing Bag was how easy it was to incorporate into my normal laundry routine. It was simple to use, well made, and gave me confidence that I was helping reduce the amount of microfibres released during washing. I also appreciated that it didn’t affect how my clothes were cleaned or cared for. It’s a practical product with a simple purpose that makes it easy to take an extra step towards reducing environmental impact. What impressed me most was that the brand is focused on solving a real environmental problem through a simple, practical product. I appreciated their commitment to responsible manufacturing, transparent business practices, and creating a durable product designed to reduce microplastic pollution over time. I also value the emphasis they place on education, helping consumers better understand the impact of synthetic fibres and encouraging more conscious laundry habits. It is encouraging to see a brand combining innovation with environmental responsibility to create meaningful, long term change.
I love the concept behind the product. The idea is that it can stop microplastics that shred from clothing and end up in the waterways. It’s a great size. I love that the company as a whole are keen to reduce the microplastics in our environment. The concept behind this product is innovative. And it is great to read that they as a brand are helping to inform and educate the masses about microplastics and how they pollute our waterways and what that means for our planet.
Washing Bag – GUPPYFRIEND
$49.90
What I liked most was the clever, purpose driven design and the real difference it makes. It is such an amazingly simple idea, catching the microplastic fibres that synthetic clothes shed in the wash before they can make their way into our waterways. I love that it also protects your clothes by reducing shedding, which helps them last longer, and the bag itself is made from an untreated, undyed, recyclable material that does not shed any fibres of its own. It is also a great larger size, so you can fit a good amount into it. It is a practical product that has been easy to implement into our everyday routine, and I know it is making a difference to our environment. What impressed me most is how mission driven GUPPYFRIEND is, with the whole company built around tackling one specific environmental problem rather than just selling a product. I love that their impact goes well beyond the bag itself, running education workshops for schools, organisations and communities to teach better washing habits and raise awareness of microplastic pollution. Their commitment to responsible sourcing, local European production where possible, independent lab testing and full transparency about how and where things are made really sets them apart, alongside a fair, inclusive workplace. What I liked most about the GUPPYFRIEND Washing Bag was how easy it was to incorporate into my normal laundry routine. It was simple to use, well made, and gave me confidence that I was helping reduce the amount of microfibres released during washing. I also appreciated that it didn’t affect how my clothes were cleaned or cared for. It’s a practical product with a simple purpose that makes it easy to take an extra step towards reducing environmental impact. What impressed me most was that the brand is focused on solving a real environmental problem through a simple, practical product. I appreciated their commitment to responsible manufacturing, transparent business practices, and creating a durable product designed to reduce microplastic pollution over time. I also value the emphasis they place on education, helping consumers better understand the impact of synthetic fibres and encouraging more conscious laundry habits. It is encouraging to see a brand combining innovation with environmental responsibility to create meaningful, long term change. I love the concept behind the product. The idea is that it can stop microplastics that shred from clothing and end up in the waterways. It’s a great size. I love that the company as a whole are keen to reduce the microplastics in our environment. The concept behind this product is innovative. And it is great to read that they as a brand are helping to inform and educate the masses about microplastics and how they pollute our waterways and what that means for our planet. The Guppyfriend Washing Bag reduces fibre shedding from synthetic textiles during washing, protects clothes and filters microplastics, preventing them from entering rivers, oceans and soil, where they can harm ecosystems, the climate and human health.
Categories: Best Laundry Product 2026
$49.90
What I liked most was the clever, purpose driven design and the real difference it makes. It is such an amazingly simple idea, catching the microplastic fibres that synthetic clothes shed in the wash before they can make their way into our waterways. I love that it also protects your clothes by reducing shedding, which helps them last longer, and the bag itself is made from an untreated, undyed, recyclable material that does not shed any fibres of its own. It is also a great larger size, so you can fit a good amount into it. It is a practical product that has been easy to implement into our everyday routine, and I know it is making a difference to our environment. What impressed me most is how mission driven GUPPYFRIEND is, with the whole company built around tackling one specific environmental problem rather than just selling a product. I love that their impact goes well beyond the bag itself, running education workshops for schools, organisations and communities to teach better washing habits and raise awareness of microplastic pollution. Their commitment to responsible sourcing, local European production where possible, independent lab testing and full transparency about how and where things are made really sets them apart, alongside a fair, inclusive workplace. What I liked most about the GUPPYFRIEND Washing Bag was how easy it was to incorporate into my normal laundry routine. It was simple to use, well made, and gave me confidence that I was helping reduce the amount of microfibres released during washing. I also appreciated that it didn’t affect how my clothes were cleaned or cared for. It’s a practical product with a simple purpose that makes it easy to take an extra step towards reducing environmental impact. What impressed me most was that the brand is focused on solving a real environmental problem through a simple, practical product. I appreciated their commitment to responsible manufacturing, transparent business practices, and creating a durable product designed to reduce microplastic pollution over time. I also value the emphasis they place on education, helping consumers better understand the impact of synthetic fibres and encouraging more conscious laundry habits. It is encouraging to see a brand combining innovation with environmental responsibility to create meaningful, long term change. I love the concept behind the product. The idea is that it can stop microplastics that shred from clothing and end up in the waterways. It’s a great size. I love that the company as a whole are keen to reduce the microplastics in our environment. The concept behind this product is innovative. And it is great to read that they as a brand are helping to inform and educate the masses about microplastics and how they pollute our waterways and what that means for our planet. The Guppyfriend Washing Bag reduces fibre shedding from synthetic textiles during washing, protects clothes and filters microplastics, preventing them from entering rivers, oceans and soil, where they can harm ecosystems, the climate and human health.
Categories: Best Laundry Product 2026
What I liked most was the clever, purpose driven design and the real difference it makes. It is such an amazingly simple idea, catching the microplastic fibres that synthetic clothes shed in the wash before they can make their way into our waterways. I love that it also protects your clothes by reducing shedding, which helps them last longer, and the bag itself is made from an untreated, undyed, recyclable material that does not shed any fibres of its own. It is also a great larger size, so you can fit a good amount into it. It is a practical product that has been easy to implement into our everyday routine, and I know it is making a difference to our environment. What impressed me most is how mission driven GUPPYFRIEND is, with the whole company built around tackling one specific environmental problem rather than just selling a product. I love that their impact goes well beyond the bag itself, running education workshops for schools, organisations and communities to teach better washing habits and raise awareness of microplastic pollution. Their commitment to responsible sourcing, local European production where possible, independent lab testing and full transparency about how and where things are made really sets them apart, alongside a fair, inclusive workplace. What I liked most about the GUPPYFRIEND Washing Bag was how easy it was to incorporate into my normal laundry routine. It was simple to use, well made, and gave me confidence that I was helping reduce the amount of microfibres released during washing. I also appreciated that it didn’t affect how my clothes were cleaned or cared for. It’s a practical product with a simple purpose that makes it easy to take an extra step towards reducing environmental impact. What impressed me most was that the brand is focused on solving a real environmental problem through a simple, practical product. I appreciated their commitment to responsible manufacturing, transparent business practices, and creating a durable product designed to reduce microplastic pollution over time. I also value the emphasis they place on education, helping consumers better understand the impact of synthetic fibres and encouraging more conscious laundry habits. It is encouraging to see a brand combining innovation with environmental responsibility to create meaningful, long term change. I love the concept behind the product. The idea is that it can stop microplastics that shred from clothing and end up in the waterways. It’s a great size. I love that the company as a whole are keen to reduce the microplastics in our environment. The concept behind this product is innovative. And it is great to read that they as a brand are helping to inform and educate the masses about microplastics and how they pollute our waterways and what that means for our planet. Washing Bag – GUPPYFRIEND
The Guppyfriend Washing Bag reduces fibre shedding from synthetic textiles during washing, protects clothes and filters microplastics, preventing them from entering rivers, oceans and soil, where they can harm ecosystems, the climate and human health.
Categories: Best Laundry Product 2026
What I liked most was the clever, purpose driven design and the real difference it makes. It is such an amazingly simple idea, catching the microplastic fibres that synthetic clothes shed in the wash before they can make their way into our waterways. I love that it also protects your clothes by reducing shedding, which helps them last longer, and the bag itself is made from an untreated, undyed, recyclable material that does not shed any fibres of its own. It is also a great larger size, so you can fit a good amount into it. It is a practical product that has been easy to implement into our everyday routine, and I know it is making a difference to our environment. What impressed me most is how mission driven GUPPYFRIEND is, with the whole company built around tackling one specific environmental problem rather than just selling a product. I love that their impact goes well beyond the bag itself, running education workshops for schools, organisations and communities to teach better washing habits and raise awareness of microplastic pollution. Their commitment to responsible sourcing, local European production where possible, independent lab testing and full transparency about how and where things are made really sets them apart, alongside a fair, inclusive workplace. What I liked most about the GUPPYFRIEND Washing Bag was how easy it was to incorporate into my normal laundry routine. It was simple to use, well made, and gave me confidence that I was helping reduce the amount of microfibres released during washing. I also appreciated that it didn’t affect how my clothes were cleaned or cared for. It’s a practical product with a simple purpose that makes it easy to take an extra step towards reducing environmental impact. What impressed me most was that the brand is focused on solving a real environmental problem through a simple, practical product. I appreciated their commitment to responsible manufacturing, transparent business practices, and creating a durable product designed to reduce microplastic pollution over time. I also value the emphasis they place on education, helping consumers better understand the impact of synthetic fibres and encouraging more conscious laundry habits. It is encouraging to see a brand combining innovation with environmental responsibility to create meaningful, long term change. I love the concept behind the product. The idea is that it can stop microplastics that shred from clothing and end up in the waterways. It’s a great size. I love that the company as a whole are keen to reduce the microplastics in our environment. The concept behind this product is innovative. And it is great to read that they as a brand are helping to inform and educate the masses about microplastics and how they pollute our waterways and what that means for our planet.You Might Also Like