Multi-purpose Cleaner – ecostore

$6.99
This antibacterial cleaner uses citric acid, a safer alternative to Benzalkonium Chloride, to remove oil, dust and dirt from hard household surfaces. Formulated from plant-based ingredients and independently tested, it is proven to kill most common household germs and bacteria.
Clean Ingredients / Materials
Ethical Practices
Sustainable Practices
Social Impact
Product Reviews by Experts
The use of citric acid as the antibacterial active, rather than Benzalkonium Chloride – a common synthetic disinfectant with environmental persistence concerns – is a meaningful formulation decision that most consumers wouldn’t know to look for. The product performs robustly on oil, dust and dirt on hard surfaces, and the Toitū net carbonzero and B Corp certifications provide independent verification that the sustainability claims across the range are externally audited rather than self-declared. The Australian Recycling Label (ARL) on packaging is a small but impactful consumer education tool that takes the guesswork out of disposal. The breadth and rigour of ecostore’s certification stack is genuinely impressive – Toitū net carbonzero, Toitū enviromark diamond, B Corp, ISO 9001, EWG assessment and no-GE/GMO sourcing represent a multi-dimensional commitment to accountability that most brands in this space don’t come close to matching. Their MOXIE work placement program for young people with disability, resulting in two permanent hires and their EAP offering for all team members reflects a social responsibility culture that extends meaningfully beyond product formulation.
I love the focus on ingredient safety as well as product efficacy. Effective and did a great job on my greasy cooktop. What impressed me most about this brand is how comprehensively sustainability, ethics, and social responsibility are embedded into the business. Their commitment to ingredient transparency, cruelty-free products, responsible sourcing, and a precautionary approach to safety demonstrates a genuine focus on protecting both people and the environment. I was also impressed by the breadth of their sustainability initiatives, from carbon neutral manufacturing and renewable packaging materials to refill options, waste reduction programs, and partnerships that support a circular economy. Beyond environmental impact, their strong workplace policies, inclusive hiring practices, support for employees and people with disabilities, and commitment to community wellbeing show a business that understands sustainability is about people as much as it is about the planet.
What I like most about this cleaner is that it effectively removes dirt and grime while using plant-based ingredients and avoiding harsher chemicals. It leaves surfaces feeling clean and fresh, and I appreciate having a product that delivers great results while being a safer choice for my home and family. The brand has a strong commitment to safety, sustainability and transparency. I appreciate that they carefully assess ingredients, offer refill options, use more sustainable packaging and operate a certified net carbon zero facility. It is also encouraging to see their support for inclusive employment practices and initiatives that create opportunities for people with disabilities, demonstrating a genuine commitment to both people and the environment.
The use of citric acid as the antibacterial active, rather than Benzalkonium Chloride – a common synthetic disinfectant with environmental persistence concerns – is a meaningful formulation decision that most consumers wouldn’t know to look for. The product performs robustly on oil, dust and dirt on hard surfaces, and the Toitū net carbonzero and B Corp certifications provide independent verification that the sustainability claims across the range are externally audited rather than self-declared. The Australian Recycling Label (ARL) on packaging is a small but impactful consumer education tool that takes the guesswork out of disposal. The breadth and rigour of ecostore’s certification stack is genuinely impressive – Toitū net carbonzero, Toitū enviromark diamond, B Corp, ISO 9001, EWG assessment and no-GE/GMO sourcing represent a multi-dimensional commitment to accountability that most brands in this space don’t come close to matching. Their MOXIE work placement program for young people with disability, resulting in two permanent hires and their EAP offering for all team members reflects a social responsibility culture that extends meaningfully beyond product formulation.
I love the focus on ingredient safety as well as product efficacy. Effective and did a great job on my greasy cooktop. What impressed me most about this brand is how comprehensively sustainability, ethics, and social responsibility are embedded into the business. Their commitment to ingredient transparency, cruelty-free products, responsible sourcing, and a precautionary approach to safety demonstrates a genuine focus on protecting both people and the environment. I was also impressed by the breadth of their sustainability initiatives, from carbon neutral manufacturing and renewable packaging materials to refill options, waste reduction programs, and partnerships that support a circular economy. Beyond environmental impact, their strong workplace policies, inclusive hiring practices, support for employees and people with disabilities, and commitment to community wellbeing show a business that understands sustainability is about people as much as it is about the planet.
What I like most about this cleaner is that it effectively removes dirt and grime while using plant-based ingredients and avoiding harsher chemicals. It leaves surfaces feeling clean and fresh, and I appreciate having a product that delivers great results while being a safer choice for my home and family. The brand has a strong commitment to safety, sustainability and transparency. I appreciate that they carefully assess ingredients, offer refill options, use more sustainable packaging and operate a certified net carbon zero facility. It is also encouraging to see their support for inclusive employment practices and initiatives that create opportunities for people with disabilities, demonstrating a genuine commitment to both people and the environment.
The use of citric acid as the antibacterial active, rather than Benzalkonium Chloride – a common synthetic disinfectant with environmental persistence concerns – is a meaningful formulation decision that most consumers wouldn’t know to look for. The product performs robustly on oil, dust and dirt on hard surfaces, and the Toitū net carbonzero and B Corp certifications provide independent verification that the sustainability claims across the range are externally audited rather than self-declared. The Australian Recycling Label (ARL) on packaging is a small but impactful consumer education tool that takes the guesswork out of disposal. The breadth and rigour of ecostore’s certification stack is genuinely impressive – Toitū net carbonzero, Toitū enviromark diamond, B Corp, ISO 9001, EWG assessment and no-GE/GMO sourcing represent a multi-dimensional commitment to accountability that most brands in this space don’t come close to matching. Their MOXIE work placement program for young people with disability, resulting in two permanent hires and their EAP offering for all team members reflects a social responsibility culture that extends meaningfully beyond product formulation.
I love the focus on ingredient safety as well as product efficacy. Effective and did a great job on my greasy cooktop. What impressed me most about this brand is how comprehensively sustainability, ethics, and social responsibility are embedded into the business. Their commitment to ingredient transparency, cruelty-free products, responsible sourcing, and a precautionary approach to safety demonstrates a genuine focus on protecting both people and the environment. I was also impressed by the breadth of their sustainability initiatives, from carbon neutral manufacturing and renewable packaging materials to refill options, waste reduction programs, and partnerships that support a circular economy. Beyond environmental impact, their strong workplace policies, inclusive hiring practices, support for employees and people with disabilities, and commitment to community wellbeing show a business that understands sustainability is about people as much as it is about the planet.
What I like most about this cleaner is that it effectively removes dirt and grime while using plant-based ingredients and avoiding harsher chemicals. It leaves surfaces feeling clean and fresh, and I appreciate having a product that delivers great results while being a safer choice for my home and family. The brand has a strong commitment to safety, sustainability and transparency. I appreciate that they carefully assess ingredients, offer refill options, use more sustainable packaging and operate a certified net carbon zero facility. It is also encouraging to see their support for inclusive employment practices and initiatives that create opportunities for people with disabilities, demonstrating a genuine commitment to both people and the environment.
The use of citric acid as the antibacterial active, rather than Benzalkonium Chloride – a common synthetic disinfectant with environmental persistence concerns – is a meaningful formulation decision that most consumers wouldn’t know to look for. The product performs robustly on oil, dust and dirt on hard surfaces, and the Toitū net carbonzero and B Corp certifications provide independent verification that the sustainability claims across the range are externally audited rather than self-declared. The Australian Recycling Label (ARL) on packaging is a small but impactful consumer education tool that takes the guesswork out of disposal. The breadth and rigour of ecostore’s certification stack is genuinely impressive – Toitū net carbonzero, Toitū enviromark diamond, B Corp, ISO 9001, EWG assessment and no-GE/GMO sourcing represent a multi-dimensional commitment to accountability that most brands in this space don’t come close to matching. Their MOXIE work placement program for young people with disability, resulting in two permanent hires and their EAP offering for all team members reflects a social responsibility culture that extends meaningfully beyond product formulation.
I love the focus on ingredient safety as well as product efficacy. Effective and did a great job on my greasy cooktop. What impressed me most about this brand is how comprehensively sustainability, ethics, and social responsibility are embedded into the business. Their commitment to ingredient transparency, cruelty-free products, responsible sourcing, and a precautionary approach to safety demonstrates a genuine focus on protecting both people and the environment. I was also impressed by the breadth of their sustainability initiatives, from carbon neutral manufacturing and renewable packaging materials to refill options, waste reduction programs, and partnerships that support a circular economy. Beyond environmental impact, their strong workplace policies, inclusive hiring practices, support for employees and people with disabilities, and commitment to community wellbeing show a business that understands sustainability is about people as much as it is about the planet.
What I like most about this cleaner is that it effectively removes dirt and grime while using plant-based ingredients and avoiding harsher chemicals. It leaves surfaces feeling clean and fresh, and I appreciate having a product that delivers great results while being a safer choice for my home and family. The brand has a strong commitment to safety, sustainability and transparency. I appreciate that they carefully assess ingredients, offer refill options, use more sustainable packaging and operate a certified net carbon zero facility. It is also encouraging to see their support for inclusive employment practices and initiatives that create opportunities for people with disabilities, demonstrating a genuine commitment to both people and the environment.
The use of citric acid as the antibacterial active, rather than Benzalkonium Chloride – a common synthetic disinfectant with environmental persistence concerns – is a meaningful formulation decision that most consumers wouldn’t know to look for. The product performs robustly on oil, dust and dirt on hard surfaces, and the Toitū net carbonzero and B Corp certifications provide independent verification that the sustainability claims across the range are externally audited rather than self-declared. The Australian Recycling Label (ARL) on packaging is a small but impactful consumer education tool that takes the guesswork out of disposal. The breadth and rigour of ecostore’s certification stack is genuinely impressive – Toitū net carbonzero, Toitū enviromark diamond, B Corp, ISO 9001, EWG assessment and no-GE/GMO sourcing represent a multi-dimensional commitment to accountability that most brands in this space don’t come close to matching. Their MOXIE work placement program for young people with disability, resulting in two permanent hires and their EAP offering for all team members reflects a social responsibility culture that extends meaningfully beyond product formulation.
I love the focus on ingredient safety as well as product efficacy. Effective and did a great job on my greasy cooktop. What impressed me most about this brand is how comprehensively sustainability, ethics, and social responsibility are embedded into the business. Their commitment to ingredient transparency, cruelty-free products, responsible sourcing, and a precautionary approach to safety demonstrates a genuine focus on protecting both people and the environment. I was also impressed by the breadth of their sustainability initiatives, from carbon neutral manufacturing and renewable packaging materials to refill options, waste reduction programs, and partnerships that support a circular economy. Beyond environmental impact, their strong workplace policies, inclusive hiring practices, support for employees and people with disabilities, and commitment to community wellbeing show a business that understands sustainability is about people as much as it is about the planet.
What I like most about this cleaner is that it effectively removes dirt and grime while using plant-based ingredients and avoiding harsher chemicals. It leaves surfaces feeling clean and fresh, and I appreciate having a product that delivers great results while being a safer choice for my home and family. The brand has a strong commitment to safety, sustainability and transparency. I appreciate that they carefully assess ingredients, offer refill options, use more sustainable packaging and operate a certified net carbon zero facility. It is also encouraging to see their support for inclusive employment practices and initiatives that create opportunities for people with disabilities, demonstrating a genuine commitment to both people and the environment.






















