CLEAN + CONSCIOUS AWARDS 2026 PROUDLY PARTNERED WITH
Ruff N Tuff’ Chew Toy – Conscious Pet Co.
BRONZE
Best Natural Pet 2026
$45.00
The Ruff N Tuff Chew Toy combines the softness of a plush toy with the durability of a chew toy, without toxic plastic or polyester. It is made from compressed wool felt, naturally dyed buffalo leather and heavy duty stitching.
Clean Ingredients / Materials
Made from excellent, non-toxic materials. Recycled wool felt, natural tree latex and buffalo leather naturally dyed with vegetable tan.
Ethical Practices
Conscious Pet Co designs all products in Australia, with dog toys produced in a small family-owned factory in Kanpur, India, while some cat toys and accessories are still made in Australia. The manufacturer is GOTS certified and regularly audited for fair trade production. Third-party testing is conducted on materials, including testing levels of soluble heavy metals in buffalo leather. Products are made in small batches to prevent overconsumption or excess deadstock.
Sustainable Practices
Conscious Pet Co uses 100% plastic-free, recyclable or biodegradable packaging for both products and postage and repurposes old cardboard boxes for wholesale orders. The brand prioritises recycled materials, such as recycled wool felt in 'Ruff N Tuff' and recycled cotton for rope toys and colours dog toys with natural vegetable dyes. Postage is carbon neutral through Auspost and every sale supports native tree planting and land restoration in Australia via Regenerate Australia.
Social Impact
Conscious Pet Co maintains an ongoing partnership with Regenerate Australia, directing proceeds from every sale towards planting native trees and restoring land across Australia. The brand donates sample products and discontinued stock to local animal shelters and rescues, including four large boxes to Sunshine Coast Animal Refuge in the past year. In 2024, a Limited Edition Charity 'Ruff N Tuff' Toy will be released, with a portion of each sale going directly to a chosen charity.
Product Reviews by Experts
The most aesthetic dog toy in the house – I loved the size, durability and look of this toy for our new puppy. I sat it on our bookshelf at first and she investigated it for a while before having a play. I think the texture is really appealing. It’s really stood the distance too- still looking brand new! Small batch made with GOTS certified fair trade production makes this an even better buy for me; I loved the minimal packaging that was easily recyclable and repurposed.
On my gawd as a plant lover this Monstera design was so beautiful. It was almost too beautiful to give to my dog to destroy. Super impressed by design but also durability thanks to such mindful textures. I loved reading about the partnership with Regenerative Australia and the replanting of trees. Very environmentally savvy practices.
The big leaf was a bit of an anomaly at first but the large flat shape was easy for our pup to pick up but also chew on – like a flat large biscuit. The materiality of wool felt and buffalo feather gave different interesting textures, another strong addition to its chewability. I loved the fun and playful nature of this product – a simple big leaf. Dog’s products are like kids’ ones sometimes in that simplicity is often the most effective. I was impressed by the fact that this brand had such a holistic approach to its sustainability – from packaging to materials and even packing slips and receipts, through to the repurposing of boxes and use of recycled products (like recycled wool). The brand is clearly striving to reduce its footprint every step of the way. Equally, the partnership with Regenerate Australia showed a genuine commitment to community support and restoring natural systems. It was also good to read that despite being manufactured offshore, this product is still supporting an onshore not for profit.
Ruff N Tuff’ Chew Toy – Conscious Pet Co.
$45.00
The most aesthetic dog toy in the house – I loved the size, durability and look of this toy for our new puppy. I sat it on our bookshelf at first and she investigated it for a while before having a play. I think the texture is really appealing. It’s really stood the distance too- still looking brand new! Small batch made with GOTS certified fair trade production makes this an even better buy for me; I loved the minimal packaging that was easily recyclable and repurposed. On my gawd as a plant lover this Monstera design was so beautiful. It was almost too beautiful to give to my dog to destroy. Super impressed by design but also durability thanks to such mindful textures. I loved reading about the partnership with Regenerative Australia and the replanting of trees. Very environmentally savvy practices. The big leaf was a bit of an anomaly at first but the large flat shape was easy for our pup to pick up but also chew on – like a flat large biscuit. The materiality of wool felt and buffalo feather gave different interesting textures, another strong addition to its chewability. I loved the fun and playful nature of this product – a simple big leaf. Dog’s products are like kids’ ones sometimes in that simplicity is often the most effective. I was impressed by the fact that this brand had such a holistic approach to its sustainability – from packaging to materials and even packing slips and receipts, through to the repurposing of boxes and use of recycled products (like recycled wool). The brand is clearly striving to reduce its footprint every step of the way. Equally, the partnership with Regenerate Australia showed a genuine commitment to community support and restoring natural systems. It was also good to read that despite being manufactured offshore, this product is still supporting an onshore not for profit. The Ruff N Tuff Chew Toy combines the softness of a plush toy with the durability of a chew toy, without toxic plastic or polyester. It is made from compressed wool felt, naturally dyed buffalo leather and heavy duty stitching.
Categories: Best Natural Pet 2026
$45.00
The most aesthetic dog toy in the house – I loved the size, durability and look of this toy for our new puppy. I sat it on our bookshelf at first and she investigated it for a while before having a play. I think the texture is really appealing. It’s really stood the distance too- still looking brand new! Small batch made with GOTS certified fair trade production makes this an even better buy for me; I loved the minimal packaging that was easily recyclable and repurposed. On my gawd as a plant lover this Monstera design was so beautiful. It was almost too beautiful to give to my dog to destroy. Super impressed by design but also durability thanks to such mindful textures. I loved reading about the partnership with Regenerative Australia and the replanting of trees. Very environmentally savvy practices. The big leaf was a bit of an anomaly at first but the large flat shape was easy for our pup to pick up but also chew on – like a flat large biscuit. The materiality of wool felt and buffalo feather gave different interesting textures, another strong addition to its chewability. I loved the fun and playful nature of this product – a simple big leaf. Dog’s products are like kids’ ones sometimes in that simplicity is often the most effective. I was impressed by the fact that this brand had such a holistic approach to its sustainability – from packaging to materials and even packing slips and receipts, through to the repurposing of boxes and use of recycled products (like recycled wool). The brand is clearly striving to reduce its footprint every step of the way. Equally, the partnership with Regenerate Australia showed a genuine commitment to community support and restoring natural systems. It was also good to read that despite being manufactured offshore, this product is still supporting an onshore not for profit. The Ruff N Tuff Chew Toy combines the softness of a plush toy with the durability of a chew toy, without toxic plastic or polyester. It is made from compressed wool felt, naturally dyed buffalo leather and heavy duty stitching.
Categories: Best Natural Pet 2026
The most aesthetic dog toy in the house – I loved the size, durability and look of this toy for our new puppy. I sat it on our bookshelf at first and she investigated it for a while before having a play. I think the texture is really appealing. It’s really stood the distance too- still looking brand new! Small batch made with GOTS certified fair trade production makes this an even better buy for me; I loved the minimal packaging that was easily recyclable and repurposed. On my gawd as a plant lover this Monstera design was so beautiful. It was almost too beautiful to give to my dog to destroy. Super impressed by design but also durability thanks to such mindful textures. I loved reading about the partnership with Regenerative Australia and the replanting of trees. Very environmentally savvy practices. The big leaf was a bit of an anomaly at first but the large flat shape was easy for our pup to pick up but also chew on – like a flat large biscuit. The materiality of wool felt and buffalo feather gave different interesting textures, another strong addition to its chewability. I loved the fun and playful nature of this product – a simple big leaf. Dog’s products are like kids’ ones sometimes in that simplicity is often the most effective. I was impressed by the fact that this brand had such a holistic approach to its sustainability – from packaging to materials and even packing slips and receipts, through to the repurposing of boxes and use of recycled products (like recycled wool). The brand is clearly striving to reduce its footprint every step of the way. Equally, the partnership with Regenerate Australia showed a genuine commitment to community support and restoring natural systems. It was also good to read that despite being manufactured offshore, this product is still supporting an onshore not for profit. Ruff N Tuff’ Chew Toy – Conscious Pet Co.
The Ruff N Tuff Chew Toy combines the softness of a plush toy with the durability of a chew toy, without toxic plastic or polyester. It is made from compressed wool felt, naturally dyed buffalo leather and heavy duty stitching.
Categories: Best Natural Pet 2026
The most aesthetic dog toy in the house – I loved the size, durability and look of this toy for our new puppy. I sat it on our bookshelf at first and she investigated it for a while before having a play. I think the texture is really appealing. It’s really stood the distance too- still looking brand new! Small batch made with GOTS certified fair trade production makes this an even better buy for me; I loved the minimal packaging that was easily recyclable and repurposed. On my gawd as a plant lover this Monstera design was so beautiful. It was almost too beautiful to give to my dog to destroy. Super impressed by design but also durability thanks to such mindful textures. I loved reading about the partnership with Regenerative Australia and the replanting of trees. Very environmentally savvy practices. The big leaf was a bit of an anomaly at first but the large flat shape was easy for our pup to pick up but also chew on – like a flat large biscuit. The materiality of wool felt and buffalo feather gave different interesting textures, another strong addition to its chewability. I loved the fun and playful nature of this product – a simple big leaf. Dog’s products are like kids’ ones sometimes in that simplicity is often the most effective. I was impressed by the fact that this brand had such a holistic approach to its sustainability – from packaging to materials and even packing slips and receipts, through to the repurposing of boxes and use of recycled products (like recycled wool). The brand is clearly striving to reduce its footprint every step of the way. Equally, the partnership with Regenerate Australia showed a genuine commitment to community support and restoring natural systems. It was also good to read that despite being manufactured offshore, this product is still supporting an onshore not for profit.You Might Also Like