2026 Winners Announced

Dog Chew – Kelpy Bone

SILVER
Best Natural Pet 2026

$25.00

Kelpy Bone is a plastic free chew toy made from seaweed that replaces plastic chew toys filled with peanut butter and bone marrow. It prevents dogs from ingesting microplastics, which have been shown to cause a whole host of health issues.

Made from excellent, non-toxic materials. Made from Notpla Rigid (seaweed). Plastic free.
Kelpy Bone ethically and responsibly sources seaweed using regenerative harvesting practices that protect marine ecosystems and support coastal communities. All workers are paid a living wage, with a commitment to a safe, respectful, and inclusive workplace and a zero-tolerance policy toward child labour, forced labour and animal cruelty. The brand works only with partners who uphold these standards and ensures all packaging is fully recyclable and compostable.
Kelpy Bone uses seaweed, a rapidly renewable and regenerative material that sequesters carbon and grows without freshwater, fertilisers, or land use. Products are entirely plastic-free and free from harmful chemicals and all packaging is fully recyclable and compostable. Seaweed harvesting practices are designed to protect marine ecosystems, support biodiversity and restore coastal habitats. The office operates off-grid using renewable energy and the product is 100% home compostable, regenerating soil as it decomposes.
Kelpy Bone ensures all workers receive a living wage from day one, collaborates with and supports other small businesses in the industry to build a connected community and engages meaningfully with its rural local community to contribute to local wellbeing. The brand fosters a positive, supportive and inclusive environment for its team and suppliers and, as a young business, plans to expand its social impact initiatives as it grows, including potential partnerships with charities, mentoring and educational programs.

Product Reviews by Experts


This cute little kelp bone is such a fun alternative to the usual plastic or fabric dog toys that usually end up destroyed and ingested. The rigid seaweed really intrigued our pug puppy with its smell that caught her attention. I kept it in its cute colourful box and only let her have it for short periods of time i.e., like morning coffee time so I could have some peace and quiet! A fun and novel little dog toy that would make a great new puppy gift! I love everything about this little brand – ethically sourced seaweed, sustainable materials, plastic free and this bright colourful artistic but eco friendly packaging. Love the small business support and collabs too. Ticks all the boxes!


Kelpy bone is a simple chew toy made out of an environmentally sustainable ingredient. When my pup chews on things, they are generally very simple household items, so something simple he can be given is very useful and low maintenance. It feels nice to touch with good texture – akin to other products that could be found in Pet Barn or Pet Stock with the added bonus of being environmentally friendly. The ‘kelpy bone’ branding was a nice touch and I thought simple and well executed. I liked the multipronged sustainability approach of the kelpy bone. There’s a real benefit to using a sustainable material and sourcing it ethically – the seaweed of kelpy bone is sourced through regenerative harvesting practices that actually protect marine ecosystems and support our coastline. As well as actually preventing a dog from ingesting microplastics, it gives them an alternative – and one that naturally also sequesters carbon. This material choice has multiple benefits – it’s beneficial to our waterways, it’s a fossil-free product that doesn’t cause harm to pups and it’s also doing something good for the earth in the process.


Visually it looks very appealing, no strong odour. My dog enjoyed having a chew. I love the idea of a renewable, fossil fuel free alternative like seaweed that’s better for the planet. I am impressed by the eco friendly and compostable packaging.

Dog Chew – Kelpy Bone
$25.00
Review This cute little kelp bone is such a fun alternative to the usual plastic or fabric dog toys that usually end up destroyed and ingested. The rigid seaweed really intrigued our pug puppy with its smell that caught her attention. I kept it in its cute colourful box and only let her have it for short periods of time i.e., like morning coffee time so I could have some peace and quiet! A fun and novel little dog toy that would make a great new puppy gift! I love everything about this little brand – ethically sourced seaweed, sustainable materials, plastic free and this bright colourful artistic but eco friendly packaging. Love the small business support and collabs too. Ticks all the boxes!

–Amy Hughes

Review Kelpy bone is a simple chew toy made out of an environmentally sustainable ingredient. When my pup chews on things, they are generally very simple household items, so something simple he can be given is very useful and low maintenance. It feels nice to touch with good texture – akin to other products that could be found in Pet Barn or Pet Stock with the added bonus of being environmentally friendly. The ‘kelpy bone’ branding was a nice touch and I thought simple and well executed. I liked the multipronged sustainability approach of the kelpy bone. There’s a real benefit to using a sustainable material and sourcing it ethically – the seaweed of kelpy bone is sourced through regenerative harvesting practices that actually protect marine ecosystems and support our coastline. As well as actually preventing a dog from ingesting microplastics, it gives them an alternative – and one that naturally also sequesters carbon. This material choice has multiple benefits – it’s beneficial to our waterways, it’s a fossil-free product that doesn’t cause harm to pups and it’s also doing something good for the earth in the process.

–Kate Atkinson

Review Visually it looks very appealing, no strong odour. My dog enjoyed having a chew. I love the idea of a renewable, fossil fuel free alternative like seaweed that’s better for the planet. I am impressed by the eco friendly and compostable packaging.

–Eljay Esson

Kelpy Bone is a plastic free chew toy made from seaweed that replaces plastic chew toys filled with peanut butter and bone marrow. It prevents dogs from ingesting microplastics, which have been shown to cause a whole host of health issues.
$25.00
Review This cute little kelp bone is such a fun alternative to the usual plastic or fabric dog toys that usually end up destroyed and ingested. The rigid seaweed really intrigued our pug puppy with its smell that caught her attention. I kept it in its cute colourful box and only let her have it for short periods of time i.e., like morning coffee time so I could have some peace and quiet! A fun and novel little dog toy that would make a great new puppy gift! I love everything about this little brand – ethically sourced seaweed, sustainable materials, plastic free and this bright colourful artistic but eco friendly packaging. Love the small business support and collabs too. Ticks all the boxes!

–Amy Hughes

Review Kelpy bone is a simple chew toy made out of an environmentally sustainable ingredient. When my pup chews on things, they are generally very simple household items, so something simple he can be given is very useful and low maintenance. It feels nice to touch with good texture – akin to other products that could be found in Pet Barn or Pet Stock with the added bonus of being environmentally friendly. The ‘kelpy bone’ branding was a nice touch and I thought simple and well executed. I liked the multipronged sustainability approach of the kelpy bone. There’s a real benefit to using a sustainable material and sourcing it ethically – the seaweed of kelpy bone is sourced through regenerative harvesting practices that actually protect marine ecosystems and support our coastline. As well as actually preventing a dog from ingesting microplastics, it gives them an alternative – and one that naturally also sequesters carbon. This material choice has multiple benefits – it’s beneficial to our waterways, it’s a fossil-free product that doesn’t cause harm to pups and it’s also doing something good for the earth in the process.

–Kate Atkinson

Review Visually it looks very appealing, no strong odour. My dog enjoyed having a chew. I love the idea of a renewable, fossil fuel free alternative like seaweed that’s better for the planet. I am impressed by the eco friendly and compostable packaging.

–Eljay Esson

Kelpy Bone is a plastic free chew toy made from seaweed that replaces plastic chew toys filled with peanut butter and bone marrow. It prevents dogs from ingesting microplastics, which have been shown to cause a whole host of health issues.
Review This cute little kelp bone is such a fun alternative to the usual plastic or fabric dog toys that usually end up destroyed and ingested. The rigid seaweed really intrigued our pug puppy with its smell that caught her attention. I kept it in its cute colourful box and only let her have it for short periods of time i.e., like morning coffee time so I could have some peace and quiet! A fun and novel little dog toy that would make a great new puppy gift! I love everything about this little brand – ethically sourced seaweed, sustainable materials, plastic free and this bright colourful artistic but eco friendly packaging. Love the small business support and collabs too. Ticks all the boxes!

–Amy Hughes

Review Kelpy bone is a simple chew toy made out of an environmentally sustainable ingredient. When my pup chews on things, they are generally very simple household items, so something simple he can be given is very useful and low maintenance. It feels nice to touch with good texture – akin to other products that could be found in Pet Barn or Pet Stock with the added bonus of being environmentally friendly. The ‘kelpy bone’ branding was a nice touch and I thought simple and well executed. I liked the multipronged sustainability approach of the kelpy bone. There’s a real benefit to using a sustainable material and sourcing it ethically – the seaweed of kelpy bone is sourced through regenerative harvesting practices that actually protect marine ecosystems and support our coastline. As well as actually preventing a dog from ingesting microplastics, it gives them an alternative – and one that naturally also sequesters carbon. This material choice has multiple benefits – it’s beneficial to our waterways, it’s a fossil-free product that doesn’t cause harm to pups and it’s also doing something good for the earth in the process.

–Kate Atkinson

Review Visually it looks very appealing, no strong odour. My dog enjoyed having a chew. I love the idea of a renewable, fossil fuel free alternative like seaweed that’s better for the planet. I am impressed by the eco friendly and compostable packaging.

–Eljay Esson

Dog Chew – Kelpy Bone
Kelpy Bone is a plastic free chew toy made from seaweed that replaces plastic chew toys filled with peanut butter and bone marrow. It prevents dogs from ingesting microplastics, which have been shown to cause a whole host of health issues.
Review This cute little kelp bone is such a fun alternative to the usual plastic or fabric dog toys that usually end up destroyed and ingested. The rigid seaweed really intrigued our pug puppy with its smell that caught her attention. I kept it in its cute colourful box and only let her have it for short periods of time i.e., like morning coffee time so I could have some peace and quiet! A fun and novel little dog toy that would make a great new puppy gift! I love everything about this little brand – ethically sourced seaweed, sustainable materials, plastic free and this bright colourful artistic but eco friendly packaging. Love the small business support and collabs too. Ticks all the boxes!

–Amy Hughes

Review Kelpy bone is a simple chew toy made out of an environmentally sustainable ingredient. When my pup chews on things, they are generally very simple household items, so something simple he can be given is very useful and low maintenance. It feels nice to touch with good texture – akin to other products that could be found in Pet Barn or Pet Stock with the added bonus of being environmentally friendly. The ‘kelpy bone’ branding was a nice touch and I thought simple and well executed. I liked the multipronged sustainability approach of the kelpy bone. There’s a real benefit to using a sustainable material and sourcing it ethically – the seaweed of kelpy bone is sourced through regenerative harvesting practices that actually protect marine ecosystems and support our coastline. As well as actually preventing a dog from ingesting microplastics, it gives them an alternative – and one that naturally also sequesters carbon. This material choice has multiple benefits – it’s beneficial to our waterways, it’s a fossil-free product that doesn’t cause harm to pups and it’s also doing something good for the earth in the process.

–Kate Atkinson

Review Visually it looks very appealing, no strong odour. My dog enjoyed having a chew. I love the idea of a renewable, fossil fuel free alternative like seaweed that’s better for the planet. I am impressed by the eco friendly and compostable packaging.

–Eljay Esson

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