2026 Winners Announced

Kabuki Brush – POC Beauty

FINALIST
Best Beauty Tool 2026

$24.95

The POC Beauty Kabuki Brush features ultra-soft vegan bristles and a compact, ergonomic design. It buffs creams and powders into the skin, creating a smooth, diffused finish that enhances melanin-rich tones. Lightweight and travel-friendly.

Made from excellent, non-toxic materials. Aluminium handle and lid, nylon bristles. Vegan. Cruelty free.
POC Beauty’s Kabuki Brush is manufactured in China through vetted partners who adhere to responsible labour standards and ethical production practices. The bristles are 100% vegan and cruelty-free. The brand also prioritises transparency and compliance across its supply chain.
This Kabuki Brush is designed for durability and long-term use to minimise waste. The brush features a recyclable aluminium handle and a retractable aluminium container with a protective lid to extend its lifespan. Excessive packaging is avoided, with a recyclable outer carton used. For hygiene during transit, the brush is also protected in a recyclable OPP bag.
POC Beauty was created to centre melanin-rich skin by designing, testing and storytelling with people of colour at the forefront. The brand prioritises inclusive collaboration, works with female-led creatives and suppliers where possible and actively contributes to mentoring and supporting underrepresented founders and communities.

Product Reviews by Experts


The POC Beauty Kabuki Brush offers a convenient retractable design that makes it easy to keep bristles protected between uses and ideal for travel. I particularly appreciated the compact format, which helps simplify on-the-go application, as well as the soft vegan bristles. I appreciate the brand’s commitment to inclusivity and creating space for underrepresented voices within the beauty industry. Their focus on collaboration, mentorship and supporting diverse founders demonstrates a genuine desire to contribute positively beyond the products themselves.


I really love the shape and compactness of this product! It’s very easy to use and transport in my bag for daily on-the-go, or when I’m travelling and don’t want to carry large brushes, which take up luggage space. I also really loved how soft it felt; I always looked forward to using it. I was not aware that bristles could be vegan, so this was a very pleasant surprise. It also doesn’t feel any different to other brushes, so I love that it does not affect the performance of the brush.


I love how portable it is, and that it can be pre-loaded with powder for women that have oily skin for a quick & easy touch-up on the go. The brush is soft, buffs products really well and has the perfect density/easily cleaned balance. Inclusivity stands out for me in POC beauty. It is a core value of my business too and in the Beauty Industry, inclusivity and representation aren’t prioritised enough, so it’s beautiful to see that POC centred their entire mission around melanin-rich skin: designing, testing, and storytelling with people of colour at the forefront. They are filling a vital gap in the beauty industry with authentic purpose. I love that their social impact is perfectly matched by their ethical backbone; they maintain high transparency and compliance across their supply chain, while prioritising product multifunctionality and longevity to encourage truly mindful, sustainable consumption.

Kabuki Brush – POC Beauty
$24.95
Review The POC Beauty Kabuki Brush offers a convenient retractable design that makes it easy to keep bristles protected between uses and ideal for travel. I particularly appreciated the compact format, which helps simplify on-the-go application, as well as the soft vegan bristles. I appreciate the brand’s commitment to inclusivity and creating space for underrepresented voices within the beauty industry. Their focus on collaboration, mentorship and supporting diverse founders demonstrates a genuine desire to contribute positively beyond the products themselves.

–Neha Hobson

Review I really love the shape and compactness of this product! It’s very easy to use and transport in my bag for daily on-the-go, or when I’m travelling and don’t want to carry large brushes, which take up luggage space. I also really loved how soft it felt; I always looked forward to using it. I was not aware that bristles could be vegan, so this was a very pleasant surprise. It also doesn’t feel any different to other brushes, so I love that it does not affect the performance of the brush.

–Amanda Chan

Review I love how portable it is, and that it can be pre-loaded with powder for women that have oily skin for a quick & easy touch-up on the go. The brush is soft, buffs products really well and has the perfect density/easily cleaned balance. Inclusivity stands out for me in POC beauty. It is a core value of my business too and in the Beauty Industry, inclusivity and representation aren’t prioritised enough, so it’s beautiful to see that POC centred their entire mission around melanin-rich skin: designing, testing, and storytelling with people of colour at the forefront. They are filling a vital gap in the beauty industry with authentic purpose. I love that their social impact is perfectly matched by their ethical backbone; they maintain high transparency and compliance across their supply chain, while prioritising product multifunctionality and longevity to encourage truly mindful, sustainable consumption.

–Amélie Hendrickx

The POC Beauty Kabuki Brush features ultra-soft vegan bristles and a compact, ergonomic design. It buffs creams and powders into the skin, creating a smooth, diffused finish that enhances melanin-rich tones. Lightweight and travel-friendly.
$24.95
Review The POC Beauty Kabuki Brush offers a convenient retractable design that makes it easy to keep bristles protected between uses and ideal for travel. I particularly appreciated the compact format, which helps simplify on-the-go application, as well as the soft vegan bristles. I appreciate the brand’s commitment to inclusivity and creating space for underrepresented voices within the beauty industry. Their focus on collaboration, mentorship and supporting diverse founders demonstrates a genuine desire to contribute positively beyond the products themselves.

–Neha Hobson

Review I really love the shape and compactness of this product! It’s very easy to use and transport in my bag for daily on-the-go, or when I’m travelling and don’t want to carry large brushes, which take up luggage space. I also really loved how soft it felt; I always looked forward to using it. I was not aware that bristles could be vegan, so this was a very pleasant surprise. It also doesn’t feel any different to other brushes, so I love that it does not affect the performance of the brush.

–Amanda Chan

Review I love how portable it is, and that it can be pre-loaded with powder for women that have oily skin for a quick & easy touch-up on the go. The brush is soft, buffs products really well and has the perfect density/easily cleaned balance. Inclusivity stands out for me in POC beauty. It is a core value of my business too and in the Beauty Industry, inclusivity and representation aren’t prioritised enough, so it’s beautiful to see that POC centred their entire mission around melanin-rich skin: designing, testing, and storytelling with people of colour at the forefront. They are filling a vital gap in the beauty industry with authentic purpose. I love that their social impact is perfectly matched by their ethical backbone; they maintain high transparency and compliance across their supply chain, while prioritising product multifunctionality and longevity to encourage truly mindful, sustainable consumption.

–Amélie Hendrickx

The POC Beauty Kabuki Brush features ultra-soft vegan bristles and a compact, ergonomic design. It buffs creams and powders into the skin, creating a smooth, diffused finish that enhances melanin-rich tones. Lightweight and travel-friendly.
Review The POC Beauty Kabuki Brush offers a convenient retractable design that makes it easy to keep bristles protected between uses and ideal for travel. I particularly appreciated the compact format, which helps simplify on-the-go application, as well as the soft vegan bristles. I appreciate the brand’s commitment to inclusivity and creating space for underrepresented voices within the beauty industry. Their focus on collaboration, mentorship and supporting diverse founders demonstrates a genuine desire to contribute positively beyond the products themselves.

–Neha Hobson

Review I really love the shape and compactness of this product! It’s very easy to use and transport in my bag for daily on-the-go, or when I’m travelling and don’t want to carry large brushes, which take up luggage space. I also really loved how soft it felt; I always looked forward to using it. I was not aware that bristles could be vegan, so this was a very pleasant surprise. It also doesn’t feel any different to other brushes, so I love that it does not affect the performance of the brush.

–Amanda Chan

Review I love how portable it is, and that it can be pre-loaded with powder for women that have oily skin for a quick & easy touch-up on the go. The brush is soft, buffs products really well and has the perfect density/easily cleaned balance. Inclusivity stands out for me in POC beauty. It is a core value of my business too and in the Beauty Industry, inclusivity and representation aren’t prioritised enough, so it’s beautiful to see that POC centred their entire mission around melanin-rich skin: designing, testing, and storytelling with people of colour at the forefront. They are filling a vital gap in the beauty industry with authentic purpose. I love that their social impact is perfectly matched by their ethical backbone; they maintain high transparency and compliance across their supply chain, while prioritising product multifunctionality and longevity to encourage truly mindful, sustainable consumption.

–Amélie Hendrickx

Kabuki Brush – POC Beauty
The POC Beauty Kabuki Brush features ultra-soft vegan bristles and a compact, ergonomic design. It buffs creams and powders into the skin, creating a smooth, diffused finish that enhances melanin-rich tones. Lightweight and travel-friendly.
Review The POC Beauty Kabuki Brush offers a convenient retractable design that makes it easy to keep bristles protected between uses and ideal for travel. I particularly appreciated the compact format, which helps simplify on-the-go application, as well as the soft vegan bristles. I appreciate the brand’s commitment to inclusivity and creating space for underrepresented voices within the beauty industry. Their focus on collaboration, mentorship and supporting diverse founders demonstrates a genuine desire to contribute positively beyond the products themselves.

–Neha Hobson

Review I really love the shape and compactness of this product! It’s very easy to use and transport in my bag for daily on-the-go, or when I’m travelling and don’t want to carry large brushes, which take up luggage space. I also really loved how soft it felt; I always looked forward to using it. I was not aware that bristles could be vegan, so this was a very pleasant surprise. It also doesn’t feel any different to other brushes, so I love that it does not affect the performance of the brush.

–Amanda Chan

Review I love how portable it is, and that it can be pre-loaded with powder for women that have oily skin for a quick & easy touch-up on the go. The brush is soft, buffs products really well and has the perfect density/easily cleaned balance. Inclusivity stands out for me in POC beauty. It is a core value of my business too and in the Beauty Industry, inclusivity and representation aren’t prioritised enough, so it’s beautiful to see that POC centred their entire mission around melanin-rich skin: designing, testing, and storytelling with people of colour at the forefront. They are filling a vital gap in the beauty industry with authentic purpose. I love that their social impact is perfectly matched by their ethical backbone; they maintain high transparency and compliance across their supply chain, while prioritising product multifunctionality and longevity to encourage truly mindful, sustainable consumption.

–Amélie Hendrickx

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